Charity Event Proposal for HAT301 Attraction and Event Management

This report outlines a charity event proposal designed to support the homeless population of Sydney, organized by the NGO Love and Care. The event aims to raise funds through a community cultural program with a budget of $5000, featuring celebrity participation and events for both children and adults from the backward community. The event, scheduled at Green Park Theatre Hall in Western Sydney, anticipates 450 attendees with ticket prices ranging from $20 to $50. The project description details the conception and planning phases, including milestones such as fund retrieval, resource gathering, and volunteer recruitment. The report also covers staffing, SMART goals, operational considerations (vendors, human resources, volunteers, financial resources, risk assessment, and contingency blueprints), and a financial blueprint, ensuring a well-organized and successful charity event.

ATTRACTION AND EVENT
MANAGEMENT
Name of the student
Name of the university

INTRODUCTION, PURPOSE AND THEME OF THE EVENT
Introduction
The following report is based on a Charity event that has been designed to help the homeless of
Sydney.
The event has been organized by a local NGO named Love and Care that is famous for its charitable
deeds in Sydney.
The mission of the following event is to accomplish a well done community service for the
neighborhoods of Sydney that have been experiencing homelessness and to initiate an essential way
of obtaining different resources (Inou et al. 2017).
Purpose
As mentioned earlier the following program will be focusing on the raising of funds for the needy
community. The fund raising event is necessary for the proper uplifment of the needy community of
Sydney and ensures the goodwill of the community (Holmes et al. 2015).
Theme
A Community cultural program has been organized in the local community with a limited budget and
it will see the participation of some eminent celebrities.
The cultural program will involve a number of different events for the children as well as the adults
especially from the backward community.

THEME OF THE EVENT
 The total budget of the program has been fixed at an amount of $5000. The
limited amount however will not act as a constraint to the success of the
event (Jones 2017).
 The cultural events will be attended by a number of different people and the
participation cost has a fixed amount of money which will enhance a good
amount of fund for the charity event.
 The concept testing using the ideas of different other events have to be done
to cover the total event (Zietlow et al. 2018).
 This will include a research from the part of the NGO where they will be
conducting a market survey and analyzing the responses.
 The results of the analysis will be used for the proper organization of the
following event.

LOCATION OF THE EVENT
 The match as well as the program is scheduled to take place at Green park theatre
hall in Western Sydney.
 The theatre is a old structure but has undergone massive refurbishment in the near
past.
 The management of the theatre has levied no charges for the organization of the
particular program.
 The NGO has organized the following event to connect with the community in a
better way and also help other people of the community to have a better
understanding of each other and also help the needy in distress (Goodwin et al.
2017).
 A total number of 450 people are supposed to attend the event and a number of
arrangements including community events, food stalls and some other events have
been included in the main event.
 The ticket charge for attending the event ranges between $20 to $50.

Conception
 The Homeless needs food, drinks, baby food, clothes and other things like different
body essentials.
Planning
 The plan is to cater up to 50 different individuals and complete all the tasks that
leads to the event within three weeks.
 Retrieving $500 funds (Donations, Salvation, Department of Homelessness and
Supportive Housing)
 Finding Volunteers (Product Counter, Assistants, Drivers)
 Promote More of the Event to attract more sponsors as well as increase the amount
of the charity
 Find Able and Efficient Volunteers.
PROJECT DESCRIPTION

PROJECT DESCRIPTION
Milestones of the Event
 The milestones are the notable achievements during or before the event. This includes the likes
of;
 The different types of funds and donations retrieved from the different kind of sources
 The completion of the gathering of all the resources that includes the likes of volunteers,
perishable items, equipments, bags, gift packs, organizing needs and many others as such
 Turn up is real and moving well and in a proper direction
 Setting up of the date, time and checking of the weather
 Marking all the people who are to be selected for the charity event
Assumptions
 Some of the main assumptions are;
 Every single planning must go according to the cost, resources and time.
 The target has to be set for making a charity of a fixed amount.
 Resources and other funds have to be assembled in advance

STAFFING AND DESCRIPTION
Number of Staffs of Love and Care
A total of 52 different staffs will be involved in the follow up to the event
starting from market survey, to the collection of data for the analysis,
Selection of the people who are to be helped and other different
considerations.
Number of Volunteers for the event
A total number of 50 volunteers will be needed for the smooth organization of
the event. The volunteers will be selected based on different types of the
qualification like their experience in managing such events, their interest
for volunteering the event and many more as such.

SMART GOALS
Specific- The goals are specific as they aim to make the event
of the charity a hit
Measurable- The goals are measureable as the target can be
easily measured on completion of the project of making the
clinic for children
Achievable- The Goals are really achievable through the
conduction of the fundraising event
Reliable- The presence of reliable stakeholders will ensure the
success of the following project
Time Based- The goals are time based as they does not rely on
unrealistic facts.

OPERATIONAL CONSIDERATIONS
VENDORS
The suppliers of the events includes the likes of the sponsors,
the supplier of the jerseys, the supplier of the different gifts,
the supplier of the special balls and all the other kinds of items
that are required for the organization of the particular event
(Getz and Page 2016).
The vendors will also provide different kinds of items that are
required to organize programs for the event. The most
important events were the charity match as well as the different
cultural programs.

OPERATIONAL CONSIDERATIONS
Human Resources
The club hired a number of professional Human Resource experts to
manage the workers as well as the crowd efficiently.
An independent enterprise was provided the opportunity to organize the
event in an organized and efficient way. The organization of the human
resources will ensure the smooth functioning of the event along with its
success (Richards 2015).
The Human Resource department will help to organize the ticket sales and
will collect the money from the sales of the ticket.
Before that the department would be making sure to retain the most able
people to the different volunteer post for the event (Goodwin et al.
2017). The Human Resource will also have to arrange the total program
in an organized manner.

OPERATIONAL CONSIDERATIONS
Volunteers
The organization that will be ensured to organize the event
smoothly will have to appoint able and sound volunteers to
manage the crowds efficiently and properly (Leask 2016).
The presence of able volunteers will help the club to ensure a
chaos free event and will ensure the success of the particular
event (Goodwin et al. 2017).
The volunteers will be arranged in such a way that they are fit
for the purpose of a charity event (Bryce 2017).
They would be trained in an efficient way to make them ft for
the particular purpose.

OPERATIONAL CONSIDERATIONS
Financial Resources
The financial resources of the club are the pre fixed budget of
the particular event. The budget of the event has been fixed at
$5000.
The budget though limited provides ample scope for the club
to attain the main objectives and goals of the event (Raj
Walters and Rashid 2017)
The budget must be arranged in such a way that the
organization does not face any shortfall.