Analyzing Event Management Factors: Children's Birthday Parties UK

This research report explores the factors considered in event management for children's birthday parties, focusing on Touch Associates in the UK. The report aims to analyze these factors and assesses the significance of event management. Key themes include event organization by the company, factors affecting event managers, business challenges, and the importance of birthday themes and location. The conclusion highlights that Touch Associates effectively manages children's birthday parties, emphasizing the importance of budget and themes. Survey results indicate that managers agree on the significance of budget and birthday themes, and event planners can also focus on children's favorite cartoons, games, toys, colors, and celebrities.

RESEARCH PROJECT

INTRODUCTION
Event management is the application of project management to the creation
and development of large scale events like conferences, ceremonies,
weddings, festivals, formal parties, concerts etc. It is a procedure of
planning and coordinating that events is usually referred to as event
planning and which can include budgeting, scheduling, site selection,
acquiring necessary permits, coordinating transportation and parking etc
Research Aim
• To analyse the factors to be considered for event management of children's
birthday parties- A study on Touch Associates in UK.
Research Objective
• To explore the meaning and concept of event management
• To assess the significance of the event management
• To identify the factors that is to be considered for event management of
children's birthday parties

Theme 1 Event organises by organisation
Cocktail party Wedding Children
Birthday
parties
Casino party at home
0
1
2
3
4
5
6
Frequency

Theme 2 Factor mostly affect the event
managers while they organise children birthday
party
Birthday theme
Date and time
Menu
Budget
All

Theme 3 Business anticipating difficulty while
organise children birthday party
Last minutes change,
cancellation and request
Poor budgeting
Inexperienced staff
All

Theme 4 Birthday themes is major factor that is
to be consider by event manager at the time of
organising children birthday party event
Agree Strongly disagree
0 1 2 3 4 5 6
Frequency

Theme 5 Organisation consider location while it
organises children birthday parties
Yes
No

Theme 6 Organisation considers favourite food
and deserts of the children in the birthday party
Yes No
0 1 2 3 4 5 6 7
Frequency

Conclusion
From this entire research report it has been concluded that Touch
associate UK organises children birthday party in effective and
efficient manner. While event manager organise children
birthday party then they have to focus on the several kinds of
factor and aspect. It has been concluded that in the survey from
the 10 manager., 6 managers are strongly agreed with statement
that in order to organise children birthday party event, event
manager have to focus on the budget and birthday theme. Event
planner can also focus on the favourite cartoons, games, toy,
favourite colour and celebrity of children.