HND Hospitality: Event Planning and Management Report - Dream Sales

This report delves into the core aspects of event management and planning. It begins by differentiating between event management and planning, then explores various management models like the EMROK model, and different approaches to managing diverse event types such as sponsorship, membership, collaborative planning, and franchising. The report identifies the resources crucial for effective event delivery, encompassing physical settings, websites, blogs, podcasts, and networking opportunities. It highlights key management skills like organization, interpersonal abilities, communication, multitasking, and creativity. The report also discusses approaches to monitoring and evaluating event success, including the use of KPIs, attendee satisfaction surveys, and other metrics. Finally, it provides recommendations for future event monitoring and evaluation, emphasizing the importance of social media integration, timely feedback, and data-driven decision-making, and the use of account-based event marketing strategy.

Event management and
Planning

Contents
INTRODUCTION...........................................................................................................................3
Presentation 1...................................................................................................................................3
Different management models which used in the range of events..............................................3
There different approaches to managing the different type of events.........................................3
The resources which are required to deliver the effective event.................................................4
The key management skills required to effective events through pre-event briefing and
delegating.....................................................................................................................................4
Presentation 2...................................................................................................................................4
Different approaches to monitoring and evaluating event success..............................................4
Recommendation for monitoring and evaluating events in future..............................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................5

INTRODUCTION
Event management and event planning are turned out to be tossed around interchangeably as
they are the two different things in the perfect manner (Palo, 2016). Planning and managing are
the two distinctive functions as it has creating the problems with the clients. In this report, there
will be discussion on the different management models which are used in the events as the
different approaches to managing the different type of events. In addition, the key type
managements skills to effective events and improvements in the future events in descriptive
manner.
Presentation 1
Different management models which used in the range of events
As the different model for the range of events as the EMROK model which is the three
dimensions description the knowledge and the skill which are more level of essentiality
regarding the creating, developing and delivering the events is respective manner. The model
have they been working current the version 3 as the dimension to be delayed as the domain,
phases and the processes. this have the clear level of aims in order to have the creation of the
frameworks of the knowledge and process which are used in event managements in order to be
customized to meet the need of various culture, government, education programmes and the
organization in perfect manner.
There different approaches to managing the different type of events
The different approaches which have been required to have he conducting the different events
are such as sponsorship is the techniques which can be used as have reduction in the cost impact
of attendees in order to take the advantage in respective manner (Bui and Tran, 2017). In
addition to that’s membership is the revenant and interesting fil rouge along with being the
meaning full and compelling connectors as the starts of associates, conglomerates or the online
groups with social network in perfect manner.
Moving to the next approach is regarding the collaborative event planning which is turning out
to be significant reality as the wave of crowdsources initiatives which goanna b the increasingly
relevant and challenging for the bid guys. Moving to internet approach can be such as the
franchising which is conceptualize cool ideas as very smooth, innovative form of events which
is helpful in selling he ideas to sponsor and franchises.
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The resources which are required to deliver the effective event
In order o have the delivering of the effective planner, the resources re considered to be window
which is helpful in defining the potential rooms and function resources groups and respective
items in perfect manner. There will be the standard of resources which is being required by the
event planner in the preparing the physical setting for the event function.
As the part of the resource which are required to growth the business of event planning can be
such as the website and blogs for the event experts such as the planner lunges, event planning
blueprint and many more. On the other have the podcast have smart event planning and
collaboration of the professional’s organizations (Mashiach and et.al., 2017). There is the
resources of the communities and networking to have the clear level of speaking to different
marketers and creation of the virtual resources for the recommendation’s community.
The key management skills required to effective events through pre-event briefing and
delegating.
As the event planner have the need to be highly organised as there, they have the reasonability
to track the numerous tasks, multiple vendors and changing listed which is trying out to be
challenging task. The event manager has to plan more than one event at particular times so there
is need to be organised. On the other hand, the event planner should be personals as have the
responsibility to negotiate with hotels, the discussing the menus with catering managers, meeting
the specific vendors along with manways more task to perform. There communication skill has
the need to be perfect as the, miscommunication can result in numerous problems for both the
event planner and the client, and a simple misunderstanding can have catastrophic results
In addition, being multitasker and creatives is playing the role of problem solving’s which can
have the positive impacts of the profitability and success of business.
Presentation 2
Different approaches to monitoring and evaluating event success
The event evaluation is considered to have effective analysis of the performance as event
planner to take the respective estimation in terms of the attendances onsite engagement m
operational level of efficiency and several other aspects (Di Vita. and Wilson, 2020).
The use of event success metrics helps event planners see the whole picture and track the general
performance of their events. Therefore, a comprehensive event evaluation process has numerous
advantages:
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 checking the completion of long-term and short-term event goals;
 tracking the engagement of attendees to understand which activities work best for your
target audience;
 monitoring team success;
 finding ways to increase the event revenue in the future.
There are keep the monitoring and evaluating with helps the different KPI such as the events
specific check in, attendee satisfaction survey, net promotors career along with number of the
active community members and speaker engagement.
Attendee satisfaction
 Try to embed only short and comprehensive questions which capture honest responses
and demonstrate how your event guests really feel about the event.
 To catch the moods of attendees during the event, it’s also good planning to employ
digital discussion boards, emotion cards, and live streaming.
On the other hand, the total number of registrations with this metric for gaining the more clarity
it will provide when evaluating event.
Recommendation for monitoring and evaluating events in future.
As per the future is moving towards the digitalization aspect, there is need to have mentioning
the social media to have the handling of shoutout and hashtags within commenting and tweet is
respective manner. Keeping tracks on he mentions hashtags will be helpful in understanding the
social media as the well as saving the attendees.
No surprise effects. To provide the most reasonable feedback, event attendees have to be
prepared.
Serve it hot. Whether you want to monitor social media mentions or collect post-event surveys,
evaluation is a dish that has to be served hot.
Don’t annoy. Use an automated event management platform that syncs all the data from
registration and email marketing to avoid asking the same questions in surveys.
To have calculation of generating revenue form the promo ceded which have ben targets as the
for C-level executives is bringing in the most registrations, that is definitely a noteworthy data
point (Devine, Boluk and Devine, 2017). The next will be such as the account-based event
marketing strategy, identifying the target accounts will have the influenced by events is an
important metric to tract for event success.
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CONCLUSION
From the above file , it can be concluded as Planning and managing are the two distinctive
functions as it has creating the problems with the clients. The range of events as the EMROK
model which is the three dimensions description the knowledge and the skill. The model have
they been working current the version 3 as the dimension to be delayed as the domain, phases
and the processes. Moving to internet approach can be such as the franchising which is
conceptualize cool ideas as very smooth, innovative form of events. The event planner should be
personals as have the responsibility to negotiate with hotels, the discussing the menus with
catering managers, meeting the specific vendors along with manways more task to perform.
There are keep the monitoring and evaluating with helps the different KPI such as the events
specific check in, attendee satisfaction survey, net promotors scorers along with number of the
active community members and speaker engagement.
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REFERENCES
Books and Journals
Online
Palo, E., 2016. Managing and Planning an Event for Case Company X.
Bui, Q. and Tran, F., 2017. Planning and managing a corporate event: case: Event Activation
Galaxy Studio Samsung S7/S7 Edge.
Mashiach, T., Fifield, K., Buckles, S. and Lambert, M., EVED LLC, 2017. Systems and methods
for managing events. U.S. Patent Application 15/676,824.
Di Vita, S. and Wilson, M., 2020. Planning and Managing Smaller Events: Downsizing the
Urban Spectacle.
Devine, A., Boluk, K. and Devine, F., 2017. Managing social media during a crisis: A
conundrum for event managers. Event Management, 21(4), pp.375-389.
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