Effective Event Management: Planning, Execution, and Evaluation

This presentation provides a comprehensive overview of event management, using the launch of a perfume as a case study. It explores the different types of resources required, including HR, physical, and technological resources, and their significance in event planning. The presentation emphasizes the importance of pre-event briefings and delegation for effective event management. Key management skills such as communication, decision-making, and problem-solving are highlighted. It also discusses methods for monitoring and evaluating event success, including the use of event apps and social media metrics. The presentation further addresses how to identify and deal with variances to ensure event success, offering strategies to overcome obstacles such as cost and resource scarcity. Recommendations for improvement include budget planning and the application of artificial intelligence. The conclusion summarizes the key resources, techniques, and management skills essential for successful event management.