Event Planning and Management Project - University Name - Semester 1
VerifiedAdded on 2023/01/12
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Project
AI Summary
This project delves into the core elements of event planning and management. It starts with the importance of venue selection, considering factors like accessibility. It emphasizes the significance of market research and competitor analysis to inform event strategies. The project outlines the need for detailed planning, including defining objectives, event responsibilities, and audience understanding. It covers policy and procedure considerations, including resource reservation, event modifications, and service provisions. The project also addresses the importance of communication systems for event staff and the use of technology for event promotion and management. It highlights essential skills like people skills, flexibility, and listening. Furthermore, it details the process of monitoring and evaluating event success through clearly defined objectives, data collection, analysis, and reporting. The project concludes with recommendations for event improvement, including objective modification, enhanced market research, and the use of benchmarks for performance assessment.
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