Event Management Report: Analysis of Social Business Summit Event

This report details the event management plan for a social business summit on the hospitality industry held in Melbourne, Australia. The event, scheduled for September 10, 2017, aims to bring together business personalities from diverse geographical and cultural backgrounds to share insights on the significance of travel and tourism. The report highlights the event's focus on showcasing tourist destinations, introducing new brands, and providing detailed information about Australian tourist spots. It emphasizes the importance of understanding customer behavior, addressing political issues, and facilitating communication for international delegates. The event is designed to accommodate around 500 delegates with multilingual support and various amenities, including transport and food services. The report underscores the event's objective to promote knowledge beyond regional boundaries and provide an in-depth understanding of the hospitality industry in Australia.

Running head: EVENT MANAGEMENT
Event Management
Name of the Student
Name of the University
Author’s Note

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Social Business Summit on Hospitality Industry
“Melbourne is the city of joy- a place endowed with culture, history and energy- the heart
of Australia”… Sans Bacon, head of social business summit, Melbourne
Travelling all over the world from Europe to Asia, Africa to Antarctica represents a bonding
among people in diversity. A hospitality industry primarily aims to assemble people belonging to
different geographical backgrounds and attitudes (Richards and van Derark 2013). A business
tourism sector can flourish after the meeting of different visitors from numerous geographical
backgrounds. Thus, social business summit can gather people from various cultural attitudes and
religious backgrounds.
Therefore, we have arranged a social business event on 10th September of 2017 in the city of
Melbourne. People from different geographical backgrounds and cultures are allowed to attend
the event. Many eminent business personalities belonging to the hospitality sector will attend the
social business event (Jamaludin and Kadir 2012). They are going to share their expert ideas and
views about the importance of travelling in enhancing the practical knowledge and experience of
human being. On 10th September of 2017 we have designed a program on social business event.
This year we are going to showcase numerous thoughts and ideas regarding tourist destinations
and its significance.
Eminent personalities from tourism business sectors in this specific event are going to introduce
their upcoming brands and service facilities (Ziakas 2013). Viewers who are going to attend the
event are successful enough in getting in-depth overview about the tourist destinations of
Australia and its significance. People from different geographical market are not very much
aware of the tourist spot. Therefore, the business executives are going to provide detailed

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information about the destination as well as recommended hotels. This is to inform you that this
particular event is related to social business summit (Connell, Page and Meyer 2015). Therefore,
the primary purpose of the business executives is not to promote their brands but to give an in-
depth overview about the tourist destination all over Australia. The viewers would get to know
the significance of different spots and their flexibility. Some of the major factors affect the
customer behavior of tourists. Especially any kind of political issue happening at the tourist
destination hampers minds of customers. This particular social business event can help you to
enhance your knowledge about the significance of various spots and its risk factors. Travelling is
an integral part of human life (Gibson, Kaplanidou and Kang 2012). This particular outline is the
key concept of organizing social business summit.
People belonging to various geographical boundaries are flexible enough in attending the event.
In this specific event around 500 delegates coming from different business organizations of
hospitality sectors are going to attend and deliver their speech. Our organizers are ready to
provide you transport facilities. People who are from international background can communicate
with destination management company (DMCs). The responsibility of DMC is to coordinate
with the visitors regarding visa, transport as well as accommodation. The customers are from
different geographical backgrounds. They have to face barriers in communicating with our crews
associated with operation process.
This is to inform you that our executives are flexible enough in communicating with the people
of various cultural backgrounds and attitudes. The event will be organized at a big conference
hall with the attendance of different eminent business scholars. Sufficient amount of food and
beverage will be there at the time of event. You do not need to carry food with you in order to
attend the business event. Around 70 exhibitors are involved for controlling the overall process

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of event. Melbourne is the city where you can prevail in a convenient way. You do not need to
struggle in reaching the city of Melbourne.
In order to make the entire event successful your cooperation is highly needed. We have
designed a plan for make our event successful. Therefore, the entire crew is highly waiting for
your response. 500 delegates are there to deliver their speech regarding the values and
importance of travelling. You are flexible enough in interacting with our DMCs without any
hesitation. The service providers are having multi-lingual flexibility. Therefore, you do not need
to struggle in communicating with our personals. You are welcome to attend this event and
enlighten your expert advice.
The primary purpose of arranging a social business event is to convey the message beyond going
regional boundaries. Australia is very much recognized for marvelous tourist destination where
large number of visitors from different geographical boundaries tends to visit different spot. This
particular social business event aims to give an in-depth knowledge and ideas about the
importance of travelling in various destinations. People belonging to diverse culture can get
detailed knowledge and views about the flexibility of hospitality industry of Australia.

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Reference List:
Connell, J., Page, S.J. and Meyer, D., 2015. Visitor attractions and events: Responding to
seasonality. Tourism Management, 46, pp.283-298.
Gibson, H.J., Kaplanidou, K. and Kang, S.J., 2012. Small-scale event sport tourism: A case study
in sustainable tourism. Sport management review, 15(2), pp.160-170.
Jamaludin, M. and Kadir, S.A., 2012. Accessibility in Buildings of Tourist Attraction: A case
studies comparison. Procedia-Social and Behavioral Sciences, 35, pp.97-104.
Richards, G. and van Derark, L.A., 2013. Dimensions of cultural consumption among tourists:
Multiple correspondence analysis. Tourism Management, 37, pp.71-76.
Ziakas, V., 2013. A multidimensional investigation of a regional event portfolio: Advancing
theory and praxis. Event Management, 17(1), pp.27-48.