ABC London: Event Management Report - Venue Analysis

This report provides a comprehensive analysis of indoor and outdoor venues for event management, specifically in the context of a fundraising event for cancer patients in the UK, as proposed by ABC London event company. The report begins with an introduction to event management, emphasizing the importance of planning and systematic organization. It then presents a case scenario where the student, applying for an event manager position at ABC London, evaluates the suitability of both venue types. The report delves into the operational issues associated with indoor venues, such as limited space, sound problems, entertainment constraints, and sitting arrangements. It also identifies the risks, including safety and security concerns, potential for stampedes, slipping/tripping hazards, risks from heavy equipment, and circulation movement issues. The report then shifts to outdoor venues, specifically Royal Park, highlighting the benefits like increased capacity, while also addressing operational challenges like wire arrangements and sound issues. Overall, the report offers a balanced comparison, providing insights into the advantages and disadvantages of each venue type, and concludes with a recommendation for ABC London.

EVENT
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
CASE SCENARIO..........................................................................................................................3
INDOOR VENUE...........................................................................................................................3
OPERATIONAL ISSUE ASSOCIATED WITH INDOOR VENUE.............................................3
RISKS RELATED WITH INDOOR VENUE FOR FUNDRAISING EVENT.............................5
OUTDOOR VENUE.......................................................................................................................6
OPERATIONAL ISSUE ASSOCIATED WITH OUTDOOR VENUE.........................................7
RISK RELATED WITH OUTDOOR VENUE...............................................................................8
CONCLUSION................................................................................................................................9

INTRODUCTION
Event management is the systematic process which gives opportunity to an individual
with regard to organize specific type of event on large scale (Event management, 2016).
Organising any kind of event is not a simple activity as manager need to develop effective
planning prior conducting an event. Here, by adhering with the plan, manager of event
management company can organise the event successfully and effectually. This report will
evaluate the suitability of both indoor and outdoor event. Finally, at the end appropriate
suggestion will be suggested to ABC London event company.
CASE SCENARIO
I have applied for the position of event manager in ABC London event company. This
company is planning for fundraising event for cancer patients in UK and thus due to it
corporation has approached me. Here, ABC London event company is facing issue that whether
it should organise fundraising event in indoor and outdoor venue. Hence, in accordance with the
given context I have conducted thorough analysis and thereby have given by appropriate
recommendation to the company.
INDOOR VENUE
The fundraising event for UK cancer patients can also be organized in indoor venue and
for which Royal Borough of Kensington can be taken into consideration. Here, indoor venue is
the type of venue wherein all the event management related activities will be carried out by
organiser in some room or hall (Jones, 2014). With respect to fundraising event for UK cancer
patients, there are different type of operational issues as well as risks examined which could be
occurred in front of manager if respective event will be organised in Royal Borough of
Kensington. These both are depicted in below:
OPERATIONAL ISSUE ASSOCIATED WITH INDOOR VENUE
Operational issues are such issues which arises during operation and will lead to cause
direct effect on the arranged event of company. Underneath mentioned explanation regarding the
issues: Less space: This is been observed as one of the most significant issue which might be
faced by ABC London event company while organising above mentioned event in indoor
area. Herein, for the fundraising event of UK cancer patients, an individual will have to

book a room or hall in Royal Borough of Kensington. Since, this is a fundraising event,
so the organiser must be interested in terms of calling large number of people in the given
event. Here, with an aim to fulfil this purpose event management company will have to
make an arrangement for sufficient space in hotel. However, there is a greater possibility
that cited firm might face the issue of unavailability of sufficient space within hotel.
Thus, the given thing will lead to affect the objective of this event which is to raise funds
for UK cancer patients (Garvey, 2014). This is due to the fact that funds can be raised by
company if it will be able to direct its efforts in terms of spreading the information about
respective disease among large number of people. But, with indoor venue the mentioned
aim of firm cannot be fulfilled. Thus, ineffectiveness of indoor venue rely on the given
aspect only. One of my friend has also communicated about given issue. Herein, he has
said that this particular issue is also observed by it when he is undertaking training in
some event management company which is planning for organising major event.
Therefore, it is correct to said that given operational issue will tend to affect the prepared
plan of event management company. Sound issue: Another most significant issue associated with the selection of indoor venue
is related with sound. Herein, manager of ABC London event company will have to make
use of different sound instruments such as mic in order to deliver the information about
the charity to the audience which is sitting far from the main stage. But, use of mic in
some room or hall will lead to create echo sound which may create problem for the
individuals who have come to attend the event (Aapro and et.al., 2014). In addition to
this, the people who have come to attend event may also suffer from some kind of
hearing problem. This problem occur when an individual will listen or hear some sound
at a very high pitch. Here, due to this the fundraising event which is being organised by
the company will be affected. Furthermore, occurrence of given issue during the event
will also hamper the sales and profits of ABC London event company in a negative way.
This is because, this thing will tend to have direct effect on the brand image of company. Entertainment: An event possess number of activities along with the main program. For
example, manager of ABC London event company is organising fundraising event which
is a type of charitable function. Here, along with the given event manager of company
will have to organize some other activities also which could be singing and dancing

activities etc. These ancillary activities are arranged with an aim to maintain the interest
of donor towards the event. However, absence of given type of activities will make
environment of event more monotones. But, with an aim to fulfil all these plans manager
of ABC London event company will require sufficient space in the place where it is
planning for arranging fundraising event. Hence, respective issue will also create hurdle
in front of the event manager (Ahmad and et.al., 2013).
 Sitting arrangement: On choosing indoor venue, manager of corporation will also have to
prepare an effective plan regarding the sitting arrangement of people in hall or room. This
is because, ineffective arrangement of seats will lead to develop several operational
problem in front of the event manager of ABC London event company. In addition to
this, along with the facilities of sitting arrangement of people, manager of cited company
will also have to make some other decisions also such as where table and stage should be
places etc.
RISKS RELATED WITH INDOOR VENUE FOR FUNDRAISING EVENT
The indoor venue comes with different type of risks also. These risks will lead to have
direct effect on the sales and profits of company. Safety and security risk: On arranging any event in indoor areas, manager of event
management company will have to think about the safety and security of people. Herein,
it has been examined that the safety of audience in indoor venue will threaten most if the
area where event is organising does not possess sufficient emergency exist doors. In this
context, it has been seen that there are different type of unforeseen circumstance will be
happened within indoor area (Andersson, Getz and Mykletun, 2014). For example, fire in
room due to short circuit. This activity may threaten the life of people who have come to
attend the event. Thus, it is being required by the manager of ABC London event
company that it should take prior measure for the respective type of risk. This is because,
if not taken then it will become very difficult for it with regard to organise the fund
raising event successfully and effectively. Stampede: The possibility of stampede will tend to increase more if any kind of event
will be being organized in some small area or room. Due to this issue, the risk of injury or
accident will be increases more (Henderson, 2011). Hence, it is due to the presence of
given aspect indoor venue will be consider as highly ineffective. However, this issue can

be resolved by making prior plan regarding the sitting arrangement of people. By
complying with given type of activity fundraising event for UK cancer patients can be
organised successfully. Slipping and tripping: Slippery floor is being regarded as another major issue which may
cause injury to the individual who have come to attend the charitable event. For example,
the floor where event is organising is made from marvel, then in this condition the risk of
injury to the people will be increases more. This is because, here even small drop of
water will tend to make such type of floors more slippery (Bucchi and Trench, 2014).
Thus, this will be prove as danger for the people who have come to attend the fundraising
event in an effectual way. Risk due to heavy equipments: While organising indoor event, manager will have to place
different equipments within a very small area. The equipments could be speaker and mic
stand etc. For example, improper arrangement of these equipments will lead to cause
injury to the people (Dwyer and Forsyth, 2005). Furthermore, the given type of incident
will also threaten the life of individual. I have gathered the information about respective
issue from my Facebook friend.
 Circulation movement: It is being regarded as one of the most common and significant
problem which is associated with the activity when any event will be organised in a very
restricted boundary or area. Herein, it is examined that the indoor area should possess
sufficient space which will allow movement of people from one place to another. But, the
absence of given aspect also will also raise the risk of stampede (Lin and Atkin, 2014).
Overall, it can be said that these are the major risks which are related with indoor venue
for event.
OUTDOOR VENUE
The fundraising event for United Kingdom cancer patients can also be arranged in some
outdoor area. For this purpose, manager of ABC London event company have an option of Royal
park. This park has a sufficient space and it will also help in weeding or removing different issue
which are assessed in indoor venue. For example, by adopting given option manager of ABC
London event company can avoid the issue of limited capacity. This is because, in outdoor venue
cited firm can give invitation for respective event to large number of people (Bearzotti, Salomonr
and Chiotti, 2012). Thus, through this way only cited firm can make its event successful. It is due

to the fact that the objective of given event will also be met which is influence many donors for
giving charity for the people who are suffering from cancer. However, still there are some risks
as well as issues associated with given venue which needs to be faced by the manager of
company which is planning for arranging fundraising event in UK.
OPERATIONAL ISSUE ASSOCIATED WITH OUTDOOR VENUE
These are the operational issue related with outdoor venue: Regarding the arrangement of wire: It is being consider as one of the most significant
issue which might be faced by manager which is planning for arranging fundraising event
in some outdoor area such as Royal park. Herein, it has been seen that for event manager
it is very difficult with regard to find out proper wire and other related facilities when it is
planning for arranging event in some outside area (The Risks and Advantages of Outdoor
Events, 2016). Hence, the given issue will lead to create several problems in the operation
of event manager. Thus, it makes the work of event manager more tedious and hectic. It
is the reason why it is very essential for the manager that it should take necessary steps
with respect to the same. However, if same is not been considered then it increases the
complexity for event manager with context to application of plan that been developed. Sound issue: The issue of sound will also be occurred in the given type venue. This issue
occur when manager of event management company will not make proper arrangement
for the speakers. In this circumstance, it will become very difficult for the firm with
respect to give information about the fundraising event among the donor who are sitting
far away from the main stage (Ferdinand and Kitchin, 2012). Therefore, the issue need to
be considered very critically by the manager as it can create difficulty with context to
organizing event of fundraising. Weather: The change in the weather condition will also be prove as another operational
issue for the company. Herein, changing weather or climatic condition will hamper or
affect the smooth going operation of company. Hence, it is very essential for the manager
of enterprise that it should take prior measure with respect to the same.
 Unavailability of professionals: In order to arrange any kind of event in outdoor venue,
manager of ABC London Event Company will require team of professional and skill
individual. This is because; the planning with respect to indoor event completely varies
from the outdoor event. Thus, it is due to the presence of given aspect team professional

people is very necessary (Chaturvedi, 2009). Here, with the help of such people an
appropriate plan with regard to fundraising event for UK cancer patients can be prepared.
Furthermore, it is by complying with the given type of activity, manager of ABC London
event company can maintain satisfaction level of its client. Thus, due to this cited firm
can improve brand image of its firm in the mind of its other client. This will also enhance
the firm's possibility for getting contract from other client. Hence, from this overall
advantage will be gained by company in terms of rise in profit and turnover in an
effectual way (Ngwenyama and Sullivan, 2007).
RISK RELATED WITH OUTDOOR VENUE
Organising the event in outdoor area is not an easier task as there are several risks which
are associated with the given venue. Herein, it is very important for manager that significant
importance should be given by them to these risks also (Mair and Whitford, 2013). This is done
with an aim to make event successful in outdoor area. In accordance with the given context,
following are the risks which may be face by manager of ABC London event company when
arranging the event in outside area. Risk of weather: It is being regarded as one of the most prominent problem which is
related with outdoor event. For example, during an event manager of company may face
the risk of heavy rain and thunderstorm etc (Reid and Ritchie, 2011). These risks may
cause significant effect on event even in the circumstance when firm has taken prior
measure all the natural calamities. For example, in order to avoid hurdle during event
manager of ABC London event company has taken all measures for rain such as making
use of plastic shades etc. But, after putting all these measure an individual cannot have a
guarantee that the event will not be affected with the natural calamity. Risk to health: When arranging the event in outdoor area there are many problems will be
faced by cited company and this will have direct effect on the health of people who are
attending the given event. The problem will be related with bugs, sun burn and frost bite
etc (Oakden and Al Hamar, 2011). These all given situations will have direct effect on
the health of people. Furthermore, due to this an individual can also be suffered with
number of types of diseases. Thus, this possible risk will have direct effect on the people
who have come to attend the fundraising event (Reid, 2011).

 Equipment failure: In the outdoor area, it becomes very difficult for the event
management company with respect to make proper arrangement regarding different
equipments such as mic, speaker or sound system etc. This is because, of unavailability
of proper connection regarding the same. Hence, if any of these equipments fails during
the fundraising event then operation of firm will be affected in a negative way.
 Risk of injury and accident: For the fundraising event of UK cancer patients, Royal park
is taken into consideration. With respect to given venue, there are many incidents may
occur such as fall of tree and other related problems etc. These all given things may cause
serious threat to the life of people who are attending the given event. Hence, it is very
essential for the manager of firm that it should take effective measure for the given type
of circumstance also (Hassanien and Dale, 2011). This can be done by cleaning the area
where given event is organized. Furthermore, the event manager should also check the
root of trees in order to avoid the risk of injury to the people. Hence, by working on to
these all given risks the event can be organised in an effectual way.
CONCLUSION
Considering each facts and figurers from above, this has been comprehend that both
indoor and outdoor venue have their own pros and cons. Thus, it is very essential for the
manager that it should take decisions regarding the selection of one specific venue effectively. In
accordance with the given context, it is suggested to the manager of ABC London event
company that it should organise the fundraising event in the selected outdoor venue such as
Royal park. This is because, there are various benefits assessed which manager of cited firm can
gain when arranging the given event in outdoor area. Here, among all one of the most significant
benefit which manager of ABC London event company can gain is related with no restriction
over the availability of space. Herein, by organising given event in outdoor area cited firm can
make sitting arrangement for large number of people. Thus, through this way only success of the
given event can be ensured. Herein, it is examined that the fundraising event will be proved as
successful if manager of corporation will be able to carry out its efforts in terms of giving the
information about respective event among large number of people.
Besides this, the given option is taken into consideration because here firm also have
sufficient space for arranging different type of entertaining events along with the main event.

Overall, it is correct to say that it is very beneficial for the enterprise that it should organise the
above mentioned event in outdoor venue which is of Royal park.