Managing and Planning an Event: Dream Sales Machine Report

This report details event planning strategies for Dream Sales Machine, covering resource management, key management skills, event monitoring, and evaluation methods. It explores the resources required for effective events, including event manager blogs and entertainment options. The report outlines the essential management skills needed, such as event creation, venue sourcing, supplier management, and risk assessment. It also discusses methods for monitoring and evaluating event success, including social media monitoring, post-event surveys, and revenue analysis. The report further examines how to identify and address variances to ensure event success and offers recommendations for improvements, emphasizing the importance of skilled event managers. Finally, the report includes references to relevant academic sources.