Event Management Report: Resource, Logistics, and Evaluation Analysis

This report provides a detailed analysis of event management, focusing on the crucial aspects of resource and logistics management. It explores the essential resources required for successful event delivery, including information, networking, suppliers, and effective planning. The report also e...Read More

Managing and Planning an
Event

 INTRODUCTION
 Management of Resources and Logistics for a successful Event
 Resources required to deliver and effective event
 Management Skills required to effective events through pre-event
briefing and delegating
 Monitoring and Evaluating Events
 Methods of Monitoring and evaluating success of the event
 Identification and Dealing with variance to ensure success of the event
 Results of monitoring the success of an Event
 Recommendation for Future Events
 CONCLUSION
 REFERENCES
Table of Contents

Event management can be defined as creation and
development of small and large scale personal and
corporate events. These events can be of different types
such as conferences, festivals and individual events. This
study will discuss about management of resources and
logistics and monitor and evaluation of the events to ensure
customers and business requirements are adequately met.
INTRODUCTION

Management of Resources and Logistics
for a successful Event

Information
This is important resource for effective event, because adequate and effective information will
ensure that planning done by management of Dream Sales Machine Ltd. is effective and
involve all the influencing elements along with updated planning on the basis of new trends.
Networking
This is one of the important resources for successfully delivering events. This involves
managing entertainment activities and organising people for event purpose.
Suppliers
In context of event management suppliers are key resources because ensuring adequate
supplies on time is important for completion of successful event.
Resources required to deliver and effective event

Planning
Planning is not really a resource but for event management this is one of the
important resource playing important roles. Before briefing and organising event it
is important that Dream Sales Machine Ltd. have adequate options available
regarding planning to meet demand of the customers.
Effective Logistics
This is another important resource that is required for successful completion of the
event.
Cont..

Communication Skills
This is an important skill that is required for manager while briefing and delegating.
Communication skills are important because of their capability to influence people and make
a impression on the clients.
Varied Knowledge
This is an activity in which managers are required to deal with several question being asked
by the clients and this is why it is important that have knowledge of different areas.
Sales Approach
This is a function which requires manager to have a sales approach so that they can effective
present their ideas while delegating.
Management Skills required to effective events
through pre-event briefing and delegating

Monitoring and Evaluating Events

Comparison of Planned Event with actual event
This is one of the way in which event can be monitored and its success can be evaluate. This
involves identifying differences in planned event and actual event that has been managed.
Feedback
In order to evaluate success of the event Dream Sales Machine Ltd. can also collect feedback
of guest and customers in order to monitor and evaluate success of the event.
Observation
This is one of the methods of monitoring and evaluating event when it is in process. This will
allow managers to look at the event and observe what is correct and what not.
Methods of Monitoring and evaluating
success of the event

This is very important that variations in planned event and actual event are
identified because this help in making changes before anything come in notice o
event get ruined.
In order to identify variation it is important that while event is being prepared it is
well compared with the event that has been planned.
Another way in which it can be identified is to ask opinion of the clients for whom
the event is being planned.
Timely identification of the variation will help in dealing with variance of the
event.
Identification and Dealing with variance to ensure success of the
event

 It is important that after completion of the event and its success. This is
important because this allows identifying weaknesses of the event and
how they can be improved. Successful ideas can be used again by
Dream Sales Machine Ltd. and in case something lacks quality such
elements can either be removed or can be improved. Feedback and
comments of others are important but experience of success and failure
can play key role in ensuring that event was managed and organised as
it was planned.
Results of monitoring the success of an Event

 Success of the event is most importantly dependant on the person who
organises the event. This is similar to ensuring success of the product on
the basis of customer satisfaction. This is why client and their needs should
remain in special focus.
Recommendation for Future Events

On the basis of above discussion it can be concluded that adequate and
required resources can ensure success of the event being organised. Later
skills of manager plays important role in selling the ideas and effective
briefing of the event pre-event. Similarly monitoring of the event also
plays important role in success of the event and its successful management
and customer satisfaction.
CONCLUSION

 Getz, D., 2018. Event evaluation: theory and methods for event
management and tourism. Goodfellow Publishers Limited.
 Giudici, M. and Filimonau, V., 2019. Exploring the linkages between
managerial leadership, communication and teamwork in successful
event delivery. Tourism Management Perspectives. 32. p.100558.
 Parent, M.M. and Chappelet, J.L. eds., 2017. Routledge handbook of
sports event management. Routledge.
 Park, S.B. and Park, K., 2017. Thematic trends in event management
research. International Journal of Contemporary Hospitality
Management.
 Prebensen, N.K., 2017. Successful event–destination collaboration
through superior experience value for visitors. In The Value of
Events (pp. 58-72). Routledge.
REFERENCES

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