Event Management: Article Review on Sports Events and Culture

This report reviews an article focusing on sports events within Australian indigenous communities, emphasizing their cultural significance beyond mere games. The article highlights how these events serve as a platform for unity and the preservation of cultural heritage, exemplified by the Annual Sports and Cultural Festival of Brisbane. It explores the commercialization of these events by event management companies and its interplay with tribal culture. The methodology involves stakeholder interviews, analyzed to understand the event's social and cultural impact. The report discusses how disciplines like social sciences, through vibrant cultural reflections, and statistical analysis contribute to understanding the events. It concludes with the implications of using sports events to promote Australian culture, while advocating for ethical commercialization that respects tribal sentiments, promotes their upliftment through employment and education, and ensures local government permissions are obtained before projects are undertaken.

Running head: EVENT MANAGEMENT
Article review on Sports events
Name of the student:
Name of the university:
Author note:

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Summary
The articles speculate the true nature of the sports events, in which the indigenous
tribes of Australia indulge. The subtitle, “more than just a game” reflects that the sports
events are an opportunity to these tribes to show how they are closely knot. Unity among the
tribes is a cultural heritage to portray. The Annual Sports and Cultural Festival of Brisbane
has been referred for enhancing the clarity of the readers regarding the close bonding to the
tribal people to preserve the sanctity of their culture (Ruhanen & Whitford, 2011).
Commercialization of these sports events has escalated the profit margin of the event
management companies. On the other hand, commercializing the sports events of the tribal
community, acts as interplay with the tribal culture of Australia. The methodological
approach has been shown, where interview is conducted on the stakeholders. Analysis of the
responses of the interviewees brings into the discussion the analysts, one of the other
disciplines. Calculations relates to the field of statistical analysis. Conclusions and
implications imply how the sports events can be used to promoting the Australian culture to
the foreign countries (Ruhanen & Whitford, 2011).
Application of the disciplines in the research
The social discipline has been portrayed through the reflection of the vibrant colours,
which the tribal areas of Australia assume during the sport events. In this reflection, the
enthusiasm and close knit unity of the tribal people is mixed, which results in the promotion
of cultural heritage. The agents behind this promotion are the event managers, who expose
these tribes to the urban people. Interviewing the tribes and the stakeholders has enabled the
event managers to delve deep into personal life of the tribal people during the preparation of
the sports event. Viewing it from the other perspective, interviewing the tribals is an attempt
of the researchers to improve the standards and quality of their lifestyle (Masterman, 2014).

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Analysis of the responses of the people can be considered as a lesson for the urban people to
maintain familial relationships.
Role of the disciplines in understanding the true nature of tribal sports events
Providing an insight into the diversity of Australia makes the readers wonder.
Introduction about the tribal culture informs the readers about the customs and traditions
followed by these tribes for survival. Literature review clarifies the preconceived knowledge
of the readers regarding the true nature of the sports event in the Australian tribal areas.
Through methodology, the researcher and the analysts try to teach the urban people how to
maintain unity and close bonding within the familial relationships. Analysts have performed
their duties in concluding that sports events are an opportunity for the Australian tribes to
promote their cultural heritage (Andersen, Hanstad & Plejdrup, 2015). The event managers
and the tourism industry personnel have commercialized these events for gaining profit.
Typical evidence of this is the interviews of the tribal people and the stakeholders.
Application of this knowledge in real life event management context
Tribal people are the epitome of cultural heritage. Promotion of their culture is
obvious an upgradation in their living standards. However, rationality is needed in terms of
commercializing the tribal life. This is applicable not only for the sports but also for the other
things, which reflect the survival of these tribal people. Permission from the local
government needs to be taken before undertaking any project. This would help the
researchers to preserve the individual sentiments of the people. Respecting the culture, while
researching or investigating it is essential (Niekerk & Getz, 2016). Indulging the tribal people
in projects and not returning them anything would act as a kind of traitor’s act. The
researchers intending to promote the cultural heritage of Australian tribes can contribute
towards their upliftment through the provision of employment and educational benefits.

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References
Andersen, S. S., Hanstad, D. V., & Plejdrup-Skillestad, K. (2015). The Role of Test Events in
Major Sporting Events. Event Management, 19(2), 261-273.
Masterman, G. (2014). Strategic sports event management. Routledge.
Ruhanen, Lisa & Whitford, Michelle (2011). Indigenous Sporting Events: More Than Just
Game. International Journal of Event Management Research. 6(1), pp 33-46
Van Niekerk, M., & Getz, D. (2016). The identification and differentiation of festival
stakeholders. Event Management, 20(3), 419-431.