Event Management Report: Strategies for Success and Risk Mitigation

This report provides a comprehensive overview of event management, encompassing various critical aspects. Part 1 focuses on reflective writing, emphasizing its role in fostering critical thinking within the context of event management. Part 2 delves into the social and cultural impacts of events, exploring both positive and negative consequences on participants and host communities. It also examines conflict management strategies, highlighting the importance of teamwork and effective conflict resolution. Furthermore, the report addresses risk management, emphasizing the need for proactive identification, assessment, and mitigation of potential risks. Part 3 outlines the author's plans for professional development, including time management, interpersonal skills, and creative problem-solving, and the implementation of effective risk management programs.

Running head: EVENT MANAGEMENT
Event Management
Name of the Student
Name of the University
Author Note

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Table of Contents
Part 1..........................................................................................................................................2
Part 2..........................................................................................................................................3
Part 3..........................................................................................................................................7
References..................................................................................................................................9

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Part 1
Reflective writing can be defines as a practise of narrating practical experience in a
written format. It can be regarded as an effective tool to foster critical thinking. Reflective
writing at times referred to as analytical practice under which the writer narrates a real story
or an imaginary scene, sudden events, interaction, memory or passing out under the light of
personal knowledge, thinking capability, emotion and situation. the main questions which
must be addressed under reflective writing is, "why I am doing", "What did I notice", "How
will I execute the plan, " What might have been done" and "How it can change me" (Farrell
2013). Reflective writing helps in understanding a particular event under the personal
understanding and knowledge.
Critical thinking is a process of analysing information and is recognised as an
essential outcome for the students under diverse disciplines. Critical thinking can be regarded
as an important aspect for the students who are studying event management. Reflective
writing helps them to achieve excellence in critical thinking. Several aspects of critical
thinking that can be refined via reflective writing includes study of the present situation,
weighing possible management measures, consideration of the client's mind set, analysis of
the circumstances and market trends (Naber and Wyatt 2014).

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Part 2
Social and Cultural Impact on Event Management
All events have certain social and cultural impacts over the participants and at times
over the wider host communities. These impacts are direct impact. Social and cultural impact
on event can be defined as socio-cultural consequences experienced by a human population
as a result of any private or public actions (Delamere, Wankel and Hinch, 2001). These
actions alter the pattern in which people work, live, play, organize their needs and manage
with the members of the society. The positive socio-cultural impact includes increased level
of participation and thereby increasing perspectives, shared experience with revitalizing
traditions and building of pride (De Bres and Davis 2001). The negative socio-cultural impact
includes complete social dislocation, loss of amenity or manipulation of community, bad
behavior giving rise to negative image and community alienation. Socio-cultural impact may
at times result in death or injury.
After reading research articles centering social and cultural impacts over the life of
the people, I learnt that there lies an immense importance of social and cultural impacts over
the concept of event management. The importance of topic is, the events or festivals deliver
opportunity to the host countries to re-invent their cultural identify. Centring this unique
cultural identity, typology of the event management can be framed. Tourists prefer to visit
countries, which are culturally rich and popular for collective participation in celebratory
events. This tourist attraction is the point of interest in event management. The concept that I
have learnt from this topic is; socio-cultural impact helps in building community resource,
increase in celebration and social cohesiveness. A culturally rich country or place will have
higher number of tourist footfall and leading to importance of crowd management. This

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increase in crowd may cause loss of amenities and inequitable distribution of cost and it will
be the duty of the event management team to manage this accordingly.
Conflict Management
Conflicts in a team arise out of competing agendas, extreme work pressure, mismatch
skill set, personality clash, performance issue, insecurity among the team members and poor
involvement in decision making. However, just like in every sector of professional life, event
management also demands rigorous teamwork in order to successfully stage an event. A team
working for an event management must have a target, common priority in goals, focus on
performance, sharing of identity and synergy between the team members. However, a team
needs to be managed properly otherwise, it will give rise issues centring imbalance in conflict
management. Five core pillar of conflict management include collaboration, avoidance,
compromise, accommodation and healthy competition. Other aspect of conflict management
includes constant communication, mutual appreciation and tolerance of calculated risk
(Trudel and Reio 2011). However, prevention is better than cure so if generation of conflict
should be curb at the initiation level. Generation conflict can be effectively side-passed via
framing clear expectation, maintaining positive energy within the team, effective exchange of
ideas and opinions between the team members, observance of co-operative climate and open
communication.
Strategies of conflict management Nature of the Strategy
Avoidance Low level of assertion and co-operation
Competition High level of assertion and low level of co-
operation
Accommodation Low level of assertion along with high level of
co-operation
Collaboration Both high level of assertion and co-operation

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Compromise Mild level of assertion and co-operation
Appointing a skilled team leader
Holding inspirational team meetings
Table: Strategies for Conflict Management
Source: Moore 2014
After studying conflict management among the team, I learnt that while working as a
team conflict may arise between the team members but effective management strategies will
be helpful in side passing this issue. I feel this topic is important for event management
studies because anything related with management demands rigorous team and the terms like
conflict and conflict management is associated with teamwork. Effective management of
conflicts will help in the generation of successful yet functioning team.
Risk Management
Risk management is effective management of any future risk, which can negatively
affect or influence the event. Potential risks at times are also referred as "possible problems".
However, risk are not always directly associated with events, risk may also be classified as
financial risk like fraudulence, marketing risk like miss-interpretation of the event or over
promotion. Risk management is necessary for all organization. Every part of event
management is associated with potential threats and thus proper risk management strategies
are imperative for an event management team or firm. Effective risk management is done via
identification of the "potential risk factors", proper assessment of the risks and subsequent
dealing in a planned manner (Tang and Musa 2011). Previously risk management was done
in an informal manner. But lately the concept of risk management strategies have been

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formalized and properly documented. It is the duty of an event management team to
successfully employment risk management throughout the project. Special events
encompassing large crowds, big venue has recipe for all the potential hazards. However, risk
cannot always be treated as a harmful entity. It is the duty of an event management company
to win over a particular event, which the other market contemporaries have dodged for being
too risk. Now this will help in outnumbering the market competitors and will promote
customer attraction (Tummala and Schoenherr 2011).
After studying the topic of risk management from several research papers, I came to
the conclusion that effective risk management is crucial for an event management firm. The
importance of the topic is, risk management not only helps to secure the existing
opportunities but also helps to uncover new opportunities. For example early prediction of
heavy rainfall can generate an opportunity to print rain caps for the visitors at the festival
ground with the logo of the sponsor’s printed over it. The theory can be apply in event
management via balancing risk with strategies like proper maintenance of administration,
crowd management, health and safety issues and security.

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Part 3
The things which I am planning to implement while joining as a professional in event
management team is effective time management. Time management is processing and
planning of events with exercised conscious and control over time (MacCann, Fogarty and
Roberts 2012). This will help me to achieve excel in meeting my targets on time. In event
management punctuality is must and is considered as an important criterion for customer
retention. So via effective management of time, I will specialize in personal skills, target
achievement and will also promote overall improvement of the team. Apart from time
management another thing which thing important for an event management professional is
interpersonal skill. Interpersonal skills are defined as special skills utilized by a person in
order to interact with other in a structured and in a polished manner (Asumeng 2013). In
event management interpersonal skill is given highest priority as interaction with the clients
is the first step towards customer retention or attractive. It is a pre-requisite for any
organization. In this competitive market of event management, my sound intrapersonal skills
will help me to outnumber my market competitors, will also make me presentable, and will
project me as a promising fresher in the corporate world. Only interpersonal skill is not
enough, I am also planning to work on my creative and innovative skills. These skills will
help me to dig out new yet innovative plan in this competitive market and will help me
deliver my best under pressure (De Bono 2015). New ideas are always encourage in an event
management firms as it is all about keeping the customers satisfied via providing a tang of
variety.
But before implementation, I need to shape my up above mentioned skills further and
for this I will join soft skill training class and will seek help from my seniors who are
veterans in this profession. This interaction with the seniors will not only help me to improve

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my soft skills but also will help be create bond bonding. After all, when it comes to any
professional work in the corporate world, it is all about teamwork (Costa, Passos and Bakker
2014). Also in my future career will try to implement effective risk management program in
order to prevent financial loss.

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References
Asumeng, M., 2013. The effect of employee feedback-seeking on job performance: An
empirical study. International Journal of Management, 30(1), p.373.
Costa, P.L., Passos, A.M. and Bakker, A.B., 2014. Team work engagement: A model of
emergence. Journal of Occupational and Organizational Psychology, 87(2), pp.414-436.
De Bono, E., 2015. Serious creativity: How to be creative under pressure and turn ideas into
action. Random House.
De Bres, K. and Davis, J., 2001. Celebrating group and place identity: A case study of a new
regional festival. Tourism Geographies, 3(3), pp.326-337.
Delamere, T.A., Wankel, L.M. and Hinch, T.D., 2001. Development of a scale to measure
resident attitudes toward the social impacts of community festivals, Part I: Item generation
and purification of the measure. Event Management, 7(1), pp.11-24.
Farrell, T.S.C., 2013. Reflective writing for language teachers. Sheffield: Equinox.
MacCann, C., Fogarty, G.J. and Roberts, R.D., 2012. Strategies for success in education:
Time management is more important for part-time than full-time community college
students. Learning and Individual Differences, 22(5), pp.618-623.
Moore, C.W., 2014. The mediation process: Practical strategies for resolving conflict. John
Wiley & Sons.
Naber, J. and Wyatt, T.H., 2014. The effect of reflective writing interventions on the critical
thinking skills and dispositions of baccalaureate nursing students. Nurse Education
Today, 34(1), pp.67-72.

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Tang, O. and Musa, S.N., 2011. Identifying risk issues and research advancements in supply
chain risk management. International journal of production economics, 133(1), pp.25-34.
Trudel, J. and Reio, T.G., 2011. Managing workplace incivility: The role of conflict
management styles—antecedent or antidote?. Human Resource Development
Quarterly, 22(4), pp.395-423.
Tummala, R. and Schoenherr, T., 2011. Assessing and managing risks using the supply chain
risk management process (SCRMP). Supply Chain Management: An International
Journal, 16(6), pp.474-483.