Event Management and Planning Report: Penguins Events Analysis

This report examines event management and planning, focusing on Penguins Events, an event management company. It identifies essential resources for effective events, including meeting planners, smart meeting tools, and entertainment agencies. The report also outlines key management skills such as flexibility, listening, and organization. Furthermore, it discusses various methods to evaluate and monitor event success, like social media monitoring, on-site observations, and feedback collection. It also identifies variances such as budget and business trend forecasting. Finally, the report provides recommendations for Penguins Events to improve their strategies and ensure event success by leveraging current trends and addressing identified variances. The conclusion emphasizes the complexities of large-scale event management and highlights the importance of comprehensive monitoring and evaluation methods.

Managing and
Planning an Event

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 3.................................................................................................................................................1
P5. Identify the resources needed to deliver effective event.......................................................1
P6. Explain the key management skills required to manage effective events.............................1
LO 4 ................................................................................................................................................2
P7. Discuss various methods to evaluate and monitor the success of event...............................2
P8. Identify variances to make sure the success of event...........................................................3
P9. Evaluate result to monitor the success and also provide recommendations.........................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Event management and event planning is interchangeably undertaking the various things
as in terms of this, it is undertaken as the effective application of project management regarding
the creation of development at both small and large scale corporate events like conferences,
ceremonies, festivals and many more (Greenwell, Danzey-Bussell and Shonk, 2019). In order to
carry forward this report, Penguins Events is considered which is an event management company
and also leads to combine huge ideas with effective professionalism including some innovation
in it. This report is going to focus on the resources and other management skills and also discuss
various methods in order evaluate and monitor the success of event. Lastly, it also provide
effective improvements and recommendations for the success of event.
LO 3
P5. Identify the resources needed to deliver effective event
By undertaking the various approaches and perspective of event manager of Penguins
Event, they should identify the effective development in order to incorporate things on regular
basis. In terms of this, suitable resources are evaluated below: Successful meetings created by the meeting planners and also include suitable topics in
order to identify the meeting strategies, technologies and management things. In terms of
this, effective things are required regarding the marketing channels. Smart meetings is considered as the effective resource which is useful for event
organisations in terms of organising meetings and conferences (Đurkin and Wise, 2018).
Along with this, respective company also focus on the trends within the industry
considering the venues, technology and so on.
 Endless entertainment include the event regarding the production agency as it is built in
order to offer event planning tips and tricks. For this, it is more effective for Penguins
Event to organise endless entertainment in order to attract people in order to engage
people.
P6. Explain the key management skills required to manage effective events
Event management refers to the any part of company and management in order to set
target, select supplies, develop timelines and also manage event. For this, there are lot of moving
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parts in order to get chance regarding the development of effective event. Other prominent skills
that are required are mentioned as under: Flexibility: Event manages need to be very flexible in terms of their work and must have
calm and patience nature in terms of surviving in complex situations. As if event manager
get panic then it becomes difficult to effectively run event with proper efficiency. Listening: In terms of this, the event manager of Penguins Events must have effective
listening skills in order to coordinate with their staff members. Along with this, it is also
suitable for them to pay attention regarding the key conversations (Tiberghien, 2019).
 Organised: In order to organise successful event, it is essential to become multi-tasking
and required to execute event within the stipulated period of time. Along with this, events
also require suitable ability to focus on the effective picture in track each and every detail
of event.
LO 4
P7. Discuss various methods to evaluate and monitor the success of event
There are various ways in order to measure and evaluate the success of event and it is
also important to gauge the success of event for the better success and achievement. For this,
various factors are evaluated below: Monitor social activity: It is the role of event manager to oversee the social media
activity on their website and online pages in order to lead the event as it is helpful in
getting attendees considering the social network channels and also need to continuously
monitor the social media after any event. Make observation during the event: It is considered as the effective topic which is useful
in making efficient observation at the duration of event which is useful for the effective
running and success of event. In terms of this, it is helpful in bid to track record of any
event in an accurate manner (Coaffee and Fussey, 2017).
 Ask for the feedback: It is important for the event manager of Penguins Event to ask for
the feedback from their customers in order to gather suitable information undertaking the
survey method which is effective to eliminate upcoming barriers.
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P8. Identify variances to make sure the success of event
Suitable variances are identified in terms of making sure the success of event and for this,
stakeholders make sure the success of project as their capital is invested in the event. For this,
effective variances are mentioned as: Budget: Variance analysis is significant as it helps in managing budget in order to
identify the actual cost. For this, project management is identified regarding the financial
data which is assessed and also offer quantitative data about the expenses and undertake
the inventory levels (Black, 2017). For this, variances among the actual and planned cost
helpful for Penguins Events in adjusting business goals, strategies and objectives.
 Business trend forecasting: It depicts the effective prediction of business forecasting and
also useful for the past data to develop theory regarding the future performance.
Therefore, it is important for Penguins Events to identify the trends and make effective
predictions for their business (Clarke, 2016).
P9. Evaluate result to monitor the success and also provide recommendations
By undertaking the above discussion, it is identified that in order to analyse the success
factor of company, they should undertake the suitable factors and variances in order to achieve
effective development and growth. Along with this, it is recommended that Penguins Events
should identify current trends which is useful in identifying growth of company. Along with this,
it is also analysed that company need to significantly identify the suitable variances in terms of
ensuring the growth and success of event.
CONCLUSION
By considering the above discussion, it is analysed that management of big event is quite
tough and it is not the work of an individual. Along with this, there are various methods in order
to monitor the overall success of event and other variances examined in order to ensure the
success of event. Away with this, suitable outcome is monitored in order to provide effective
recommendations.
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REFERENCES
Books and Journals
Black, D.R., 2017. Managing the mega-event ‘habit’: Canada as serial user. International
Journal of Sport Policy and Politics, 9(2), pp.219-235.
Clarke, A., 2016. Managing and developing communities, festivals and events. Springer.
Coaffee, J. and Fussey, P., 2017. Resilient planning for sporting mega-events: designing and
managing safe and secure urban places for London 2012 and beyond. Revista Brasileira
de Gestão Urbana, 3(2), pp.165-177.
Đurkin, J. and Wise, N., 2018. Managing community stakeholders in rural areas: Assessing the
organisation of local sports events in Gorski kotar, Croatia. Power, Construction and
Meaning in Festivals.
Greenwell, T.C., Danzey-Bussell, L.A. and Shonk, D.J., 2019. Managing sport events. Human
Kinetics.
Tiberghien, G., 2019. Managing the planning and development of authentic eco-cultural tourism
in Kazakhstan. Tourism Planning & Development, 16(5), pp.494-513.
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