Event Planning and Management of Sydney New Year Firework Show

This report offers a detailed analysis of the event management of the Sydney New Year Firework Show 2017. It begins with an executive summary, followed by an introduction that highlights the event's significance. The report then delves into venue analysis, encompassing human resource, political, population, and infrastructure needs. It explores financial planning, including budget allocation, and addresses approval and regulatory requirements. Sponsorship and marketing strategies are discussed, alongside an assessment of risks to stakeholders and environmental concerns for sustainability. The report concludes by summarizing key findings and providing a list of references to support the analysis. The report emphasizes the importance of expert knowledge, thorough planning, and effective communication for the successful execution of such a large-scale event. It also highlights the need for addressing environmental impacts and ensuring the safety of the audience and operators.

Running head: EVENT MANAGEMENT OF NEW YEAR FIREWORK SHOW
Event management of Sydney New Year Firework Show
Name of the student
Name of the University
Author note

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EVENT MANAGEMENT OF NEW YEAR FIREWORK SHOW
Executive Summary
The purpose of this report is to elucidate on the event planning and management related to the
Sydney New Year Firework Show 2017. It discusses the human resource, political and the
financial needs of the event. It further discusses the sponsorship and marketing needs in
relation to the Sydney New Year Firework show 2017.

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Table of Contents
Introduction................................................................................................................................3
Venue Analysis Needs...............................................................................................................3
Human Resource Needs:........................................................................................................3
Political Needs.......................................................................................................................3
Population Needs...................................................................................................................4
Infrastructure Needs...............................................................................................................4
Financial Needs......................................................................................................................4
Approval and Regulatory needs.............................................................................................5
Sponsorship needs..................................................................................................................6
Marketing Needs....................................................................................................................6
Risks to the event stakeholders and environmental concerns for sustainability....................6
Conclusion:................................................................................................................................7
References:.................................................................................................................................8

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Introduction
New Year’s Eve is celebrated throughout the world with great pomp and glory.
Sydney New Year’ Eve is a multi-tiered event that is held annually over that of the Sydney
Harbour and is centred on Sydney Harbour Bridge in Australia. The main features of this
event are two pyrotechnic display that is televised nationally and is viewed by a large number
of people (Armstrong et al., 2015). It is synchronised to that of a soundtrack and the
fireworks explode from the arches making it a spectacle of great visual appeal. This report
throws light on the venue analysis needs of the Sydney New Year Fire work Show 2017 and
focus on environmental concerns in relation to sustainability.
Venue Analysis Needs
Human Resource Needs:
Specialist knowledge expert should be employed owing to the fact that the event is
massive in scale. Professional advice will be required in relation to understanding the safe
distance in relation to the fireworks and the site should be thoroughly checked by civil
engineers and undergo analysis (Liu, Sparks & Coghlan, 2017). There should be personnel
who will inspect the site and the access points to the site should be checked carefully so that
any kind of mishap does not occur.
Political Needs
A public display will necessitate that the local authority be informed from beforehand.
The site is hired from the council and a contract should be signed from before to prevent any
confusion in the later stages. The council does not always sign the plan but they need to be
satisfied regarding the fact that all precautions have been taken and any emergencies

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cropping up can be handled effectively. The fire department and the ambulance should also
be contacted and made known about the fact that an event will take place.
Population Needs
The event management plan should cover the steps that should be taken in case any
situation of emergency crops up. An important thing in relation to site access revolves around
the fact whether people can easily get off it (Jones, 2014). The number of people who should
be admitted to the site should be on the basis of the area of the site on account of the fact that
the roads and bridges at the access point is quite narrow. The evacuation plan should be
planned and communicated with the help of the public address system.
Infrastructure Needs
Temporary fences are put around the arena where the firework is displayed and the
company that supplied them is asked to come and take them after the firework display is
over. Facilities should be made for preparing a make shift toilet so that the crowd do not have
to face any inconvenience. A number of toilets should be built for the people flocking to the
fire work show (Lovins, 2013). In addition to this, an emergency camp should be built that
would have all the equipments required for first-aid.
Financial Needs
One firework company should be contacted and the event should be planned after
consultation with the company. The budget along with the length of display should be made
known to them so that they can arrange the event on that basis (Getz & Page, 2016). Music
should be put to the fireworks to entertain the crowd and this will require sufficient budget.
The supplier partners know that this is a charity event so good rates are offered by them. A
reserve fund is necessary that takes care of the fact that the suppliers are paid on time. The

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budget set for the Sydney Fireworks Show has increased considerably and around $500,000
was spent for the spectacular event.
Financial Plan
Year 1 Year 2 Year 3
Plan Month 1 2 3
Current Interest Rate 10% 10% 10%
Long Term Interest
Rate
10% 10% 10%
Tax Rate 25.42% 25% 25.42%
Other 0 0 0
Cash Flow
Year 1 Year 2 Year 3
Cash Received
Cash from Operations
Cash Sales $23,592 $47,001 $53,703
Cash from Receivables $49,432 $119,826 $155,047
Subtotal Cash $73,023 $166,827 $208,750
Approval and Regulatory needs
Experts will be required who will be able to ascertain the kind of firework that would
be used because the fireworks should belong to a particular category and should not be
detrimental for the safety and health of the people. A fall-out zone should be established so

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that the fireworks drop in a safe area. Things should be calculated keeping in mind the
direction of the prevailing wind. The direction of the wind being towards the audience can
create safety issues so personnel should be kept who will be able to detect these essential
areas in relation to the new year fire work show (Sydneynewyearseve.com, 2017). The
weather should be monitored closely by experts and the fireworks company should make sure
to use a different kind of firework if it is found that the wind is strong.
Sponsorship needs
Sydney’s New Year’s Eve Firework event has the support of leading Australian
companies who act as the sponsorship partners. The City supports the festivals and events
and engages the different communities of the cities.ABC along with KIIS 1065 actes as the
leadership partner. Amora Hotel Jamison Sydney and Coca Cola acted as the connect partners
providing sponsorship to the Sydney New Year Fire Work show ("Fireworks - City of
Sydney", 2017). The Government partners who provided sponsorship included that of NSW
Government and Royal Australian Navy.
Marketing Needs
Tourist information centre and some shops catered to the marketing needs of Sydney
Firework Show held in the year 2017. The radio stations help in the promotion of the event.
Face book and the official website of Sydney new year event is taken recourse to by the
members of event planning and management to promote the event.
Risks to the event stakeholders and environmental concerns for sustainability
The Sydney Fireworks Show have been successful in entertaining the crowd for
around 1000 years. Fireworks consist of explosive compositions that can burn when it is
ignited. Only those fireworks contractors who are licensed should put on the firework
display. The hazards should be controlled in order to ensure the safety of the operators along

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with that of the crowd. The three primary entities who should consider the safety obligations
includes that of event organiser, fireworks operator along with that of fireworks contractor.
Precautions should be taken in order to ensure that the audience is secure during the event
and te fireworks should be tested at the beginning (Getz & Page, 2016).
In a firework display the particles fall to the ground containing propellant chemicals and they
are detrimental for the soil along with the water system. The firework of Sydney, Australia is
100 % carbon neutral and the people who go to the event are asked to make use of biking and
walking and the garbage that is left behind is recycled. The fire work display of Sydney
makes use of carbon offsets that helps in ensuring a zero carbon impact event.
Conclusion:
Specialist knowledge expert should be made use of by the event planning and
management of Sydney Firework Show 2017 because it is an event that is massive in scale
and should be managed with rigorous thinking and planning. The evacuation plan should be
properly planned and communicated appropriately to the spectators of the gala event.

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References:
Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction.
Pearson Education.
Fireworks - City of Sydney. (2017). Cityofsydney.nsw.gov.au. Retrieved 18 November 2017,
from http://www.cityofsydney.nsw.gov.au/live/report-local-issues/noise/fireworks
Getz, D., & Page, S. J. (2016). Event studies: Theory, research and policy for planned events.
Routledge.
Jones, M. (2014). Sustainable event management: A practical guide. Routledge.
Liu, W., Sparks, B., & Coghlan, A. (2017). Event Experiences Through the Lens of
Attendees. Event Management, 21(4), 463-479.
Lovins, A. (2013). Reinventing fire: Bold business solutions for the new energy era. Chelsea
Green Publishing.
Sydneynewyearseve.com. (2017). Our partners. Sydney New Year's Eve. Retrieved 18
November 2017, from https://www.sydneynewyearseve.com/partners/