Health Event Planning and Management Report: Stakeholder Analysis

This report provides a comprehensive analysis of a health-related event, focusing on its background, stakeholder involvement, marketing strategies, and overall impact. The event, themed "Day for Health," aims to promote a healthy lifestyle among residents of Perth, addressing issues like lack of physical activity and poor nutrition. The report details the event's activities, including running, tai chi, and mini-seminars on diabetes. It identifies key stakeholders such as regulatory bodies, AMA Victoria, Anytime Fitness, and event staff, outlining their contributions. The report also explores various marketing approaches, including offline media, social media campaigns, and website development. Finally, it evaluates the event's societal and economic impact, highlighting its potential to improve public health, stimulate business, and create employment opportunities. The report concludes by emphasizing the event's role in fostering a healthier and more productive community.

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Event Planning and Management
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Event Planning and Management 1
Table of Contents
Background of Event.......................................................................................................................2
Stakeholder overviews.....................................................................................................................2
Marketing.........................................................................................................................................3
Impact..............................................................................................................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

Event Planning and Management 2
Background of Event
In order to analyze the recent scenario, most of the people in the metro cites are suffering
from greater pressure from their work and have busy lifestyle that resist them to focus on their
health. The people do not able to concentrate in their health due to lack of time. Perth is one of
the prevalent cities that are fronting such challenges (Durey, McAullay, Gibson & Slack-Smith,
2016). The people of Perth are greatly affected from health related issues that enhance risk of
healthiness as well as infirmities for the youngster in the near future. They mostly face issue in
managing the stint and vigor to get healthy nutrition and also face challenge in participating in
other physical activities that cause unmanaged routine and other fitness related issues which
include diabetes, weight gain and more (Batt, Geerlings & Fetherston, 2016)
In order to analyze such situation, it is planning to organize health related event for such
people who are suffering from such issues that will help them to live healthy lifestyle through
providing effective information related to health.
The core theme of the event will be “Day for Health” in which the event will embrace
numerous actions of fitness to augment the regime of the individual in an effective way. Whole
event will cover different activities related to fitness that will be arranged for three days. The
activities include running, tai chi, cycling, jogging, dance as well as yoga to make their life
active and fresh. Mini-seminar for diabetes will also be organized for the individual (Pode et al.,
2019).
Stakeholder overviews
A stakeholder is either an individual, group of people or any organization that are affected by
the outcome of the projects. They have a great impact on the success of the project and can be
within or outside the company that is sponsoring the project. Therefore, for organizing the event
different stakeholders are participating as they are explained in below points:
 Regulatory Bodies: the local authority, government as well as police and their different
subdivision are the main participants for the event. The event is organize for the fir the

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betterment of the society therefore, government participate in the event in the form of
providing its services and funds in the event (Leslie, Nelson, Deber & Gilmour, 2018).
 AMA Victoria: it is one of the nonprofit professional alliances that represent the
Victorian doctor. They will participate in the event in the form of providing delivery
service, competent assistance of the members, counseling and other depiction. They also
perfect the health service as well as health of Perth’s. AMA Victoria will manage the
session of seminars as well as spread the awareness of disabilities among the candidates
in an effective manner ((Levick, Barker & Rio, 2018).
 Anytime Fitness: They also participate in the event as a stakeholder by providing its
services in the event. It provide dietitian and also give fund for the event that is highly
require to run the event more smoothly (Andreasson, J., & Johansson, 2017).
 Employee and Workforce: some volunteer, contracted crew as well as other staff ill also
the member of stakeholders that will provide its services to the candidates in an effective
and efficient manner
Marketing
There are certain manner through which the event can be promoted that will help in
spreading maximum awareness among the consumers in an effective manner. Therefore,
approaches are illuminated in below points:
 Offline Media: The selections of medium through which the event will be promoted play
a vital role for the event. The coordinator of event can use the platform of sales
promotion to promote its event. Pamphlets can be distributed as well as other methods
such as advertisement in newspaper; magazines will be done before one month to spread
awareness about the event at maximum level (Morgan, Whitler, Feng & Chari, 2019).
 Social Media
It is one of the effective platform to promote the event and to cover extreme number of
populace at restricted period of time due to the main reason in the recent scenario most of the
people are using social media such as Facebook, Instagram, Twitter. Therefore, the organizer
will use such platform to target the consumers in an effective and efficient manner. They will

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create theme with the title of “Day for Health” on Facebook to blowout cognizance about the
experience and stories and activities’ will be posted on that page (Key & Czaplewski, 2017).
 Live Coverage
The live commentary about the event in the platform of social media can also enhance the
consciousness for the occurrence of event amongst the individuals that are present in social
media which include sharing of post as well as stories, love tweet. It will support to cover such
people who are not aware about the event.
 Website
There is obligatory to create a striking website to promote the event. It will help in
attracting extreme spectators for the event with an actual blogs. It is one of the operative tools for
making consciousness about the event amongst the maximum people (Wensley, 2016).
Impact
The event will create great impact on the society as well as economy of the country to the
certain extent. Spreading awareness about the healthy lifestyle bring new life for the people who
are unable to follow their healthy routine. It will help them to control over its unhealthy nutrition
and also make society disease free and healthy in an effective and efficient manner. Moreover,
the living standard of people will also enhance with the help of such event due to the reason, the
people can able to understand the importance of healthy lifestyle that will also enhance its
productivity which may lead to success and growth. Therefore, it supports the society to grow in
healthy manner.
Furthermore, the event also enhance the consciousness among the people of the country
to adopt some healthy habits and exercise that force them to join some classes, gym or any other
activities which will give new business to many people. It will enhance employment opportunity
that will lead or grow the economy of the country in an effective manner. The health issues ratio
will also increase that will attract other people to entre in such country that will give new source
of income to the country in an effective and efficient manner (Norman, Watts, Weintraub &
Gidding, 2016).

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Therefore, the event will have great impact on the society and economy of the country. It
is one of the small initiatives that will grow both, the society and the economy which will make
the country more effective and developed as comparison to the other countries.
Conclusion
From the above analysis it can be concluded that the people of Perth is living with hectic
schedule that made them force to not focus on their health. It creates certain issues such as
diabetes and weight gain that enhance tension level among the people of Perth. The people stop
adopting nutrition diet and exercise that enhance the level of pressure among the people.
Therefore, small event will be organize after analyzing such issue to make them aware about the
importance of healthy lifestyle to make the people healthy and fit. The core theme of the event
will be “Day for Health”. Various activities will be conducted such as jogging, yoga, cycling and
so on to make the candidate fit and fine. Small seminar will be also arranged to spread awareness
about the diabetes. Such activities will be cover within three days. The stakeholders of the event
will be government, NGO, Gym organizer as well as employees that will make the event
successful. Moreover, various promotional tools will be used to spread consciousness about the
event amongst the people such as social media, sales promotion and so on. It will make the
society healthy and also help in growing the economy of the country in an effective manner.

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References
Andreasson, J., & Johansson, T. (2017). The new fitness geography: the globalisation of
Japanese gym and fitness culture. Leisure Studies, 36(3), 383-394.
Batt, S., Geerlings, P., & Fetherston, C. (2016). Health characteristics and self-identified health
promotion needs of Army personnel in Perth Western Australia. Journal of Military and
Veterans Health, 24(2), 6.
Durey, A., McAullay, D., Gibson, B., & Slack-Smith, L. (2016). Aboriginal Health Worker
perceptions of oral health: a qualitative study in Perth, Western Australia. International
journal for equity in health, 15(1), 4.
Key, T. M., & Czaplewski, A. J. (2017). Upstream social marketing strategy: An integrated
marketing communications approach. Business Horizons, 60(3), 325-333.
Leslie, K., Nelson, S., Deber, R., & Gilmour, J. (2018). Policy Tensions in Regulatory Reform:
Changes to Regulation of Health Professions in Australia, the United Kingdom, and
Ontario, Canada. Journal of Nursing Regulation, 8(4), 32-42.
Levick, M., Barker, P. & Rio, I. (2018) Stalwart of AMA and community passes away: Dr David
John Doidge Andrew 1944-2018. Australian Medicine, 30(18), p.12.
Morgan, N. A., Whitler, K. A., Feng, H., & Chari, S. (2019). Research in marketing
strategy. Journal of the Academy of Marketing Science, 47(1), 4-29.
Norman, R., Watts, G. F., Weintraub, W., & Gidding, S. S. (2016). Challenges in the health
economics of familial hypercholesterolemia. Current opinion in lipidology, 27(6), 563-
569.
Pode, D., Nsuka, M., Cruz, A., Pambasage, M., Alfredo, R., Felix, B., & Pires, J. (2019).
Investigation of the public health event in the Cafunfu town, Lunda-Norte, December
2017. International Journal of Infectious Diseases, 79, 15.

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Wensley, R. (2016). The basics of marketing strategy. In The marketing book (pp. 75-107).
London: Routledge.