Comprehensive Analysis of Global Events: PESTEL, SWOT, and Planning

This report provides an analysis of global events, focusing on the application of PESTEL and SWOT frameworks to understand the impact of macro-environmental factors and internal strengths and weaknesses. The report examines the positive and negative impacts of global events, such as the World Cup, considering political, economic, social, technological, legal, and environmental factors. It offers recommendations for event improvements, emphasizing the use of attractive promotional strategies and effective tournament promotion. The report also includes a SWOT analysis of the 2019 Cricket World Cup, detailing specific event planning criteria like purpose, format, and location. The presentation concludes with a summary of the PESTEL and SWOT analyses and their importance in decision-making for event planning.

GLOBAL EVENT

Introduction
 An event is an action lunched by an external hardware device and
manipulated by the software code.
 This report has highlighted macro environment by applying PESTEL
model and also SWOT analysis for assess strength and weakness of
company.

PESTLE Determine the impact of
macro factors on global events.
 With the help of PESTEL analysis framework, manager is able to
understand the macro factors which influence event industry.
 This includes political, social, technological, economical, legal and
environmental factors. Brief discussion of framework are as follows:

Negative and Positive impact of global event on Macro
Environment
 Positive Impact:
 Global event Like World Cup help the political factor in the nation to
have promote the nation at world stage.
 Global event Like Olympic helps the economic condition of the country
as it brings tourist and also resources in the country
 Negative impact:
 Global event like world cup requires a huge amount of technology
advancement in the nation which eventually creates a situation that the
economic condition of nation suffer
 Global event also is a big threat to the environment condition in the
nation as the amount of pollution is high as there is huge amount of
gathering and other activity.

Recommendations for
improvements
 It is recommended for organization to use more attractive thing for
attracting the eye of the customer toward the event. Such as uses of
electric bells. Organization can adopt many such thing by analyzing
different T20 league around the world.
 Organizer also has to understand that they promote the tournament
well in the nation to get the larger number of the public toward the
Global event.

SWOT
 Scenario: Icc Cricket world cup, 2019 organized in England and Wales.
It is the last mega event which was organized in the world in the recent
past.
 SWOT analysis of the mega event is as follows:

Some of the Specific event Planning
Criteria
 Purpose and Format: It is one of the main criteria for planning the
event as all the policy which are made are made on the basis of the
purpose of the event. In the case of World Cup all the themes were
based on the cricket as all the slogan and policy used to be approved
by ICC before usage of the same.
 Location: It is the important for the organization to plan their work
according to the location which has been selected to organize the event
as it will reduce the duplication of effort. As in the case of world cup all
the planning was done with keeping in mind England as their was a
chance of rain organizer has to arrange accordingly.

CONCLUSION
 These presentation summarized that PESTAL framework, understand
the negative and positive impact of macro environment. SWOT analysis
helped to take decision for planning event.