Event Planner Project: Design, Development, and Management

This project focuses on the creation of an event planner, detailing the design, development, and management processes involved in organizing successful events. The project includes key elements such as the event concept, target market identification, and budget management. It covers the event planning process, including creating a prototype using Photoshop and InVision, as well as defining the roles of a web/UX designer and web developer. The project also addresses pre-event planning (proposal, budget, venue selection, and marketing), event day operations (running sheets), and post-event evaluation (feedback and recommendations). The 5 W's concept (Why, Who, Where, When, What) is used to define the event's core components, ensuring a comprehensive approach to event planning and execution. The project also provides a list of references.

EVENT
MANAGEME
NT

EVENT MANAGEMENT
• It involves coordination, planning and implementing what comes to your mind into an event.
• Here, the management tends to create the best possible experiences to their stars, guests and
stakeholders.
• The manager is responsible to minimize the risk and maximize the enjoyment to the target
audience.
• It can also be defined as the application on the practice of management in terms of creation and
development of festivals and events (Shone and Parry, 2004).
• Majorly, there are three types of events i.e. Corporate events, Career event and Social event

WHAT EVENT PLANNER
TENDS TO MANAGE?
• Designing the whole concept of event
• Identifying the target market along with the target audience
• Marketing and communication
• Negotiation
• Client service and budgeting
• Script writing, booking venue as per concept
• Logistics and
• Audio- visual production (Yeoman et al., 2012)

PROCESS OF EVENT
PLANNING
Event planning
process
Initiation
Planning
Implementa
tiom
Control and
monitoring
Shut down
Evaluation

CASE DIAGRAM AND
WIREFRAME DIAGRAM FOR
EVENT PLANNER

PROTOTYPE- EVENT
PLANNER
• Title: Website Design/Development
• Roles: Graphic Designer
Web/UX Designer
Web Developer
• Media: Photoshop
InVision
HTML/CSS
• Description: This is a prototype for an event planner Coordinator business. The Home, About,
and Services pages were established as a major part of prototype. In addition to this,
Prototype were built using Photoshop and demonstrated using InVision app.

PRE EVENT
• Proposal
• Budget
• Venue
• Production Schedule
• Speaker and supplier checklist
• Sponsorships
• F and B menu
• Guest list
• Risk Management
• Marketing
• Promotion (Derrett, 2004)

EVENT DAY AND POST
EVENT
• Running sheets (this include WHAT, WHEN, WHERE, WHO)
This section define the entire project in a short. The whole event day is planned for this day
where each and every elements are taken under consideration and followed thoroughly.
• Shut down and Evaluation (Feedback and recommendations)
Once the event is successfully implemented, there comes a time to shut down get the feedback
from the client based on their personal experience. Evaluation and feedback describes how great
the event took place and what are the areas that should be correct form next onwards (Etzion,
Niblett and Luckham, 2011).

5 W’S CONCEPT
• WHY (defines the main aim of the entire event)
• WHO (key markets and stake holders)
• WHERE (deciding the venue and location as per requirements and budget)
• WHEN (selecting the appropriate timing and duration)
• WHAT (type of event, scale, key elements, and theme) (Goldblatt, 2000)

REFERENCES
• Etzion, O., Niblett, P. and Luckham, D.C., 2011. Event processing in action. Greenwich: Manning.
• Shone, A. and Parry, B., 2004. Successful event management: a practical handbook. Cengage
Learning EMEA.
• Yeoman, I., Robertson, M., Ali-Knight, J., Drummond, S. and McMahon-Beattie, U., 2012. Festival
and events management. Routledge.
• Derrett, R., 2004. Festivals, events and the destination. Festival and events management, pp.32-
64.
• Goldblatt, J., 2000. A future for event management: the analysis of major trends impacting the
emerging profession. Events beyond 2000: Setting the agenda, p.2.