Conestoga College Event Marketing: Planning an Event Project

This project details a comprehensive event plan developed by a student, focusing on a charity fundraising event organized by the Conestoga Charity Club. The project addresses various aspects of event planning, including defining objectives, identifying the target market, and outlining operational strategies. The assignment emphasizes the importance of securing donations, particularly from celebrities and corporations, and leveraging social media for marketing. The project also includes financial planning, detailing the allocation of funds and exploring sponsorship opportunities to reduce financial burdens. Furthermore, the project compares in-person, virtual, and hybrid event formats, evaluating their benefits and risks to provide a final recommendation. It includes references to academic resources to support the event's concepts and strategies.

Planning an Event

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Objectives........................................................................................................................................3
Target Market..................................................................................................................................3
Operations........................................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Planning an event require various kind of task formation and completion. Conestoga
charity club organised different kind of programs relating to raising fund for different kind of
poor people that are not able to get proper hospitalisation for various diseases. Cancer is one of
killing disease that effect on large number of people and many people not getting proper
treatment because shortage of money. Project Plan discusses about cancer fund raising event that
are organised by charity club.
Objectives
Donator are targeted which can give funds cancer awareness in the country and also help
in increasing awareness among different people in the country. Programs live streaming will also
be done so that can touch with large number of audience and also take support of them by
providing link for giving money for the cause. Organisations are focused on mouth to mouth
publicity of event as well as try to take positive PR coverage of the event. Operational objective
of the firm is to successful implementation style of its operation with the support of discipline
employees; it decrease time of work and increase productivity. Allocation of $2000 funds must
be done in right so that plan can be implemented in correct way and monitor as well control
activities related to it. Financial objective of the organisation to increase charity for the cause
which can help number of people in the country and hence return on investment can be
successful.
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Target Market
Conestoga charity fund will target different kind of people who take interest in charity
fund raiser to support life of many people. Organisation will target celebrities as they impact
highest on people and also provide large amount of fund for the cause (de Sousa and et.al.,
2020). Team will set up to make contact with them and also explain reason behind the event and
the way in which support cancer patients on the country. They also try to take their support on
social media so that can attract large number of people in the country for example celebrity
promote the cause and event on their personal social media handle such as Instagram, Facebook
etc. which help to influence and take support them. Company will make a list of the people who
will be contacted for the charity programs such as actors, actresses, social medial celebrity etc.
and each one of them will be sent and separate email so that they feel special and interest in
cause. It also set up a box in the event place where people can donate money by cheque or cash
and hence firm will be able to increase fund for charity programs. Online platform play
important role in raising money for various causes and by this large amount can be collected for
example: Now a day charity organisation take support of Paytm, Google pay etc. for raising
money for the cause. It has dual effect, one side it increase goodwill of collaborated company
and on the other side Conestoga able to reach large number of customer quickly and able to
increase market share in changing business (Hayton and Blundell, 2020). NGO can also target
various kind of firm in the country as they provide fund because of corporate social
responsibility. Large amount can only be raised by taking CSR support of different kind of
company in the country. For this proper invitation of event is send and try to show them that
many people that are associated with it and participating for example: if celebrities are coming
for the cause then people can easily donate fund.
Marketing
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Social media is one of tool that are use by different firm in attracting large number of
people for charity cause. Conestoga charity fund will use of digital marketing as well as media
platform to attract citizens of the country and donate amount for cancer patient. Most of the
people in the country highly active on Facebook, You Tube, Twitter, Instagram etc. and firm can
plan to use this platform as collecting money. It decrease unnecessary time and cost that will
waste in contacting different people through call, messages etc (Dowson and Bassett, 2018).
Media is one of the important tools that are use by various types of voluntary organisation and it
genuinely attracts large number of citizens of the country. Continuous ads on digital platform
irritate donators and they take very less interest in giving money so to overcome this challenges
newspaper, magazine, TV, can best platform as they genuinely see them. However, the best and
easiest way to communicate and address large population is social media. Company’s
advertisement must be in attractive way with catchy headlines so that public can trust and
involve in that. It can be done by taking help of professional designer which can contribute in
support of the cause. Posters and template is another way to attract people and make their
attention towards it. Firm can also hire company that are linked with and hence able to do
marketing in proper manner. It can only be successful when plan, organized and monitor in right
way.
Financial
Financial purpose of the charity event is to raise money for cancer patient. Organisation
will increase amount in bank by attracting large number of people in the country (Maguire,
2019). It will help Conestoga charity organisation in in supporting people that are suffering from
cancer disease. It also increases awareness among people in the country for such kind of
problems. Organisation will able to gain sympathy of people as well as increase goodwill among
them. There are number of things in which money will be invested such as giving rent for the
place that are used for events, breakfast for people that are coming in the programs etc.$2000 is
used for planning and organising function and expected people are 50 to 100. Distribute this fund
for various activities it is planning for 100 metre race for the cause. There are many companies
which can support in sponsorship of the event such as the Waterloo foodbank, shelters,
Kidsability, Ray of Hope, The Salvation Army, or Grand River Hospital. It decrease financial
burden on the voluntary organisation and help in successful planning of the event.
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Operations
Voluntary organisation has to perform various kind of operation in order to to implement
event planning. Conestoga Charity fund firm distributed among different teams decrease work
load and increase efficiency. In this event many celebrity will part so that company will take help
of local police so that safety can be ensure (Bikakis, Kalogeraki and Gunupulos, 2018).
Management I will try to contact distributor, supplier, designer etc. for effective planning,
controlling and monitoring of various activities. Live streaming of event will be done by the firm
so that it can attract large number of audience as well as increase fund amount. IT Engineer also
recruited for the event so that any technical problem cannot become barrier in success of
programs. All team remain communicate effectively and for that training will be provided by the
management. It helps in managing workforce while organising big event.
CONCLUSION
It can be analysed from the project importance of planning organising an event.
Conestoga Charity fund emphasize on supporting people that are suffering from serious diseases
such as cancer, TB etc. It supports poor people that are not able to fees of hospitals and not
getting proper medication. $2000 is set by the voluntary firm which can be divided for different
activities such as hiring workers, paying food bill etc. Company also taking help of various kind
of sponsors for the event which decrease financial burden on the organisation.
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REFERENCES
Books and Journals
de Sousa, I.C.A and et.al., 2020. MARKETING STRATEGIC PLANNING: EVENT AS
MARKETING STRATEGY IN A COMMERCIAL CENTER CASE STUDY. Applied
Tourism.5.(1).pp.16-26.
Dowson, R. and Bassett, D., 2018. Event planning and management: principles, planning and
practice. Kogan Page Publishers.
Maguire, K., 2019. Examining the power role of Local Authorities in planning for socio-
economic event impacts. Local Economy.34.(7).pp.657-679.
Bikakis, N., Kalogeraki, V. and Gunupulos, D., 2018. Attendance maximization for successful
social event planning. arXiv preprint arXiv:1811.11593.
Hayton, J.W. and Blundell, M., 2020. Exploring the relationship between social class and sport
event volunteering. Sport Management Review.
Online
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