Detailed Event Planning Report: BSS005-1 Business Practice Event

This report outlines a comprehensive event plan, focusing on marketing strategies, human resource requirements, and financial decisions for an event held at the Metro Bar. It details the application of marketing mix strategies (price, product, promotion, place) to attract and engage the audience, emphasizing the importance of digital marketing and a suitable venue. The report further elaborates on the necessity of effective human resource management, covering pre-event, waiter/host, and post-event responsibilities, including financial planning and risk management. It also addresses financial decisions, such as budgeting and cost reduction strategies, highlighting the importance of adhering to the Metro Bar's rules and regulations for a successful and conflict-free event. The report concludes by emphasizing the need for strategic planning and people management to ensure a successful event that enhances relationships and avoids potential conflicts.

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Project 2 – Event planning

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Table of content
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Marketing strategies for successful event plan........................................................................................3
Human resource requirements.................................................................................................................5
Requirement of staff members:................................................................................................................5
Financial decisions for event...................................................................................................................8
Break even analysis:................................................................................................................................9
CONCLUSION.........................................................................................................................................10
REFERENCES......................................................................................................................................10

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INTRODUCTION
Effective and successful event plan requires knowledge and management of multiple things. And
management of impressive event plan strategies and application provides better result (Jones,
2021). Various things for the plan is budgeting, human resources management, risk manage, step
by step program process, funny activities arrangement for audience attraction development
towards with the event, clean and healthy environment, require facilities and many more. So it’s
clear that successful overall event plan requires proper planning. Organization wants to develop
one event for people enjoyment they develop multiple things for effective program and they
wants to set event people. So they decide that they organize their event plan in the Metro Bar.
This report clear provides idea about which things essential for effective event plan expansion
and which things campus management has to focuses on it.
MAIN BODY
Marketing strategies for successful event plan
Application of marketing mix strategy provides clarity that how to connects and engage audience
for event, which things beneficial for people attraction towards with the organization. It gives
clarity that every aspect of event plan requires, marketing mix strategy because it has some
potential it improve the quality of the program (Mpuon and et.al., 2021). And, it mainly
influences the people attraction towards with the event and also its beneficial for generate profit
as well bur management for effective event planning is not an easier process. Marketing
strategies can influence the quality of event planning and it makes clarity that how campus
management can influence the people program people engagement. Firstly when individual or
group member set plan for people it’s important that because applies marketing mix strategies for
set target audience are as follows,
Price:

Decision of pricing for event like when it’s clear that management manage event plan for
students around 200 people, So the major essential things is to develop structure that individual
how much spend their money on event so prepares proper financial structure is major
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requirement for the effective audience engagement (Matviiets and Kipen, 2021). For this
particular event planner decide and set price like they collect charges for food, DJ, timing, and
drinks charges. On things which they not includes charges of one particular drink, so some
discounts improves the effectiveness of event. According to this techniques will improves the
attraction of people.
Product:
On the basis of marketing mix strategy in event plan product decision means which type of event
organize, how many types for risk influence the program, which creating activities influence the
individual engagement towards with the hosting performance. According to this strategy it has
important that campus event management team understand and decide plan for host of the event,
and choose and select impressive host.
Promotion:
Expansion of powerful engagement of people require digital marketing media concept because
media can reach effective target audience with the impressive advertising manner. And they have
technique to influence people attraction (Perkins and et.al., 2021). According to recent trend
digital marketing concept is the best concept for event marketing promotional activity.
Place:
On of the basis of this marketing strategy its major essential for event marketing strategy because
people highly influence by the place, their environment, interior, infrastructure and many more
so this company mainly decide place where they wants to organize their event (Hernita and et.al.,
2021). The Metro bars place where is huge space and rocking environment because students like
this type of event. Their parking area, seating area is comfortable so people directly attracts from
this.

On the basis of this marketing strategy for events that people attraction and engagement
development require effective place, price, promotion and place decision because they are the
major key. The campus member consider and applies this strategy they set their financial plan,
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develop place decision where audience enjoy according to their capacity, takes limited charges
from the audience and decisions of place makes the event plan successful but the only challenges
issue is risk people management is challenging task for every event.
Fights, conflicts can highly influence the overall events planning so its essential that
event host manage proper set up for activities and this program plan maker decisions that they
creates 3 to 4 activities and then they provide free dance, singing activities so individual has
chance to shows their abilities. So this strategy event marketing plan has improves the quality of
program management and it’s important that when university or any pother who wants to
organization event plan, they consider and takes knowledge from the event organization and
provides them clear information about which things require for it.
Human resource requirements
Successful event organize mainly requires human resource because they are the major key for
overall event plan set-up. Starts to end overall activities handle by the labor, worker, decoration
designer etc. Management department prepare meeting for effective and power event organize
for the student and their attraction develop development. According to this recent trend people
more attract with organize and sober plan. Management of various staff member requires proper
strategy and framework so individual has clarity about what they do for the particular event.
Requirement of staff members:
Management of event requires multiple verity of individual specialist who has knowledge in the
particular work, because individual and group of staff members are responsible for the given task
of event (Grant, 2021). So analysis and preparation it’s essential that 10 to 15 firstly develop
impressive decoration and they develop set-up for event. Event plan requires knowledge of how
many staff members allows in the bar knowledge of this aspects can be gives clear identification
of the staff.

Various staff members:
Completion of decoration next is essential that food services who specialist so the campus
member decide they prepares food from the chafe and they are the only responsible for good
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food services in the event (Miremadi, Golchobian and Ghanadiof, 2021). UK people mainly
attracts with the drinks so it has been decided that clear that chef make some stunning and testy
drinks, according to 200 people it’s important that chef consider how much quantity require.
Next one is waiter and their services highly influence the program, it’s important that waiter do
their job with good manage and according to people almost 30 waiters essential.
Management of this aspect next one to decide that how individual host overall event , its
major essential that host should be attractive and they have knowledge and skills of multiple or
various strategies, funny activities, plans for the impressive program management and for
individual enjoyment. So it has major important term that host should perfect and they have great
sense for people engagement. Cleaning staff is also important so they effectively organize
cleaning in every place. Responsibilities of multiple human resources are as follows,
Responsibilities of pre event staff members:
Its major essential things that individual do their work efficiently and perform their given task
within the guidance. Pre event organizer mainly do task for event decoration, chefs, raw material
provider and planner etc (Ragel, 2021). On the basis of this event they four people develop
overall prevent works and their responsibility that they makes creative and beautiful environment
for audience and develop food stalls and many more things. There have multiple responsibilities
because people feel more comfortable when pre event planner set good seating arrangement,
impressive food stalls etc. Pre-event staff also responsible for the guest welcome and inspection
of few things which essentials for the successful event. So these responsibilities highly influence
the overall event planning process. Management of multiple aspects mainly requires politeness
when individual develop this strategy then event plan should be completed without and conflicts
and risk. That’s the reason that staff members can develop the motivation and applies politeness
and effectiveness in their work.

Responsibilities of waiter and event host:
Waiters are the key essential aspect for good event management. It mainly responsible for
provide services to the audience, they have to provide their services in polite manner, and they
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listen to people what and which things they require (Vairo, Pontiggia and Fabiano, 2021). Also
they provide services in time, because it generates bad management, develop lack of interaction
and also influence conflicts within the event. The next one is host who has responsibility to
engage and connect people and generates good environment and successful event. Powerful
speaker and host directly improves the quality of event and when event organizer things about
that they have to develop some funny activities for effective event they have to consider and
prefer the host who has great knowledge and skills or communication with funny things planer
because completion of overall set-up of event it is the only option which makes the event more
attractive and people enjoy without any conflict.
Responsibilities of post event staff:
Post event staff has also multiple responsibilities like budgeting, finance activities, managing
risk, organizing invoicing and many more. Its major essential that event planer decide fix
financial plan and discuss with the manager who wants to develop business. Because it’s clear to
discuss each every aspect of cost of venue, food charges, music expenses, lighting charges,
decoration charges, staff member cost and overall event expenses. So this event organizer
decides that they prepare fixed cost for this.
As per the overall human resource effective management can defiantly improves the quality of
event and effective human management according to regulation its clear to provides them
facilities that fix individual working hour and people more looking forwards to this type of event
when waiter services are more attractive and impressive so their behavior highly influence the
attraction.
Matro bar manager perfectly explains and develop rules and regulations for waiters,
clients, fix timing to open and close their bar, believes in follows government rules, they have
license to sales survives in the drink on given hours and many more. So event should effectively

develop by the understanding on the overall factors and according to their rules, event planner
also prepares criteria for that bar waiters, their furniture, their property not suffer from the
audience and provides them clear information about rules regulation, it’s not an easier process
but when event planner organize overall event they have to set fix cost for extra expenses. It is
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the only option which can manage the risk and solves conflicts between bar manager and
the people. So management of financial aspect it has essential to include this also for human
conflicts management. But one things that when event organizer for the people, they all are also
responsible to develop good plan, because if they generate any conflicts and threats between the
successful event it badly impacts on the event plan. So development of successful event planning
requires strategic approach and great sense about the people management. It improves the quality
of relationship.
Financial decisions for event
Financial decision refers to the term which provides ideas about how many expenses spend on
the particular event expansion and gives information about how to develop investment from the
multiple sites which provides funds for event organize. Financial aspects explain the clear
information about the expresses of each and every factor of event management development
(Sorgente, Totenhagen and Lanz, 2021). And also it provides direction that which things highly
expensive and how can reduce the cost of particular section. Matro bar manger broadly explains
each and every aspect that client has to follow it for the management for effective environment in
the bar. Organization rules and regulations are as follows,
 Matro bar clearly explain their value charges and they set their plan like they require
cleaning, any member damage their property then they takes charges of it, they clearly
explain in their rule book that the individual client is responsible for the particular
conflict situation. They take charges on it so when the campus develops event it’s
essential that every individual follows ruled otherwise they take extra amount on it.
 It is important that people follows their time chart with fix amount or cost they charges
£645 per night so it’s essential when campus organize event they clearly gives and
develop instruction on event advertisement, and provide them information about the

values rules. On the basis of fix budget management clearly know about how much
expenses they face when they develop event.
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 Matro bar also explain the charges of waiters, foods charges and multiple things which
has compulsory to follow and on the basis of this regulation and rules event planner can
easily analyze their expenses and overall event prices.
 Bar manager includes more rules like they develop fix time and they have legal authority
for only drinks within fix time like 7pm-11pm sand if any event organizer wants more
staff member then they include more charges on it like £87 on the basis of timing they
include more charges. Knowledge of this overall rules and regulation of cost and price
makes event better because it gives idea which things not includes and reduce.
Financial plan for event in Matro bar:
Venue £645 one night
Security, clearing
and cleaning of
venues amount
£23*10 per hour of individual= £2300
Waitress charges,
event require 10
waitress for 5
hours so amount
will be
£23*6hours* 15 employee. total amount will
be= £2070
Additional staff
rates
Food charges
according to
menu
£87* 3 for two hours for individual= £261
£50*200 per person, total amount will be=
£10,000

Total cost of
event
£15276
Break even analysis:
Budgeting and financing aspect breakeven point is the only things which give idea about
the price of pricing decisions. It has potential to know about where organization grows and
where they spend their money and cash for such things. On the basis of event it’s very clear that
event plan can define by this financial plan. Breakeven point in the event plan fixed cost,
marketing cost, other expenses etc (Santos, 2021). So overall expenses can beneficial for then
identification of the fixed amount and event manager can decide and set the fix ratio for the
particular event. Bar manager clearly define as that they charges on particular events which
happens in the bar. Because every individual when they participated in the event they could
analyze and maintain their performance for the great management.
On the basis of this analysis point it has easier to know about the financial position of the
event plan because it provides information about expenses and knowledge about how to cut cost
for pricing distribution. Application of this analysis technique is beneficial for overall event
planning. And according to the strategic approach event plan should charges of waiters, food and
risk management will reduce and it improve the quality of program.
CONCLUSION
It has been summarized from the reflective study that event planning is not and easier process it
require knowledge of various this and engagement of people towards with the event is difficult
task. But the marketing strategies, human resource requirement plans and knowledge of financial
aspect beneficial for the overall effective event set-up. This report has been clearly shows that
how much money requires for the event plan and it developed proper structure for successful

program plan. Also this report gives clarity that how to solve risk in the event and effective
financial plan can be provided clarity for how much expenses requires for the event and human
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resource management require training and clarity about the event so they can be perform well for
the given job and but the management of human resource require leader as well because they
have power to manage multiple employee with proper idea.
REFERENCES
Book and journal
Jones, Z. M., 2021. Short-term gains and long-term challenges to learning from mega-event
planning in the city of Genoa. European Planning Studies. pp.1-20.
Mpuon, J. A., and et.al., 2021. The Role of Event Marketing in Entrepreneurship Development
of Firms in Hospitality Industry. International Journal of Hospitality & Tourism Systems. 14(2).
Perkins, R., and et.al., 2021. Collaboration in marketing regional tourism destinations:
Constructing a business cluster formation framework through participatory action
research. Journal of Hospitality and Tourism Management. 46. pp.347-359.
Matviiets, O. and Kipen, V., 2021. The features of direct marketing and personal selling as a
form of marketing communications. VUZF Review. 6(2). pp.139-145.
Hernita, H., and et.al., 2021. Economic Business Sustainability and Strengthening Human
Resource Capacity Based on Increasing the Productivity of Small and Medium Enterprises
(SMEs) in Makassar City, Indonesia. Sustainability. 13(6). p.3177.
Grant, E., 2021. Big Data-driven Innovation, Deep Learning-assisted Smart Process Planning,
and Product Decision-Making Information Systems in Sustainable Industry 4.0. Economics,
Management, and Financial Markets. 16(1). pp.9-19.
Miremadi, A., Golchobian, M. M. A. and Ghanadiof, O., 2021. Requirement and Architecture of
Organization Development. European Journal of Business and Management Research. 6(4).
pp.55-64.