Research Project: Event Planning Challenges in London (BTEC)

This report investigates the challenges faced by event planners in London, focusing on the Hilton Hotel as a case study. The study aims to identify major challenges, strategies for addressing them, and attempts to avoid these challenges. The rationale highlights the demanding nature of event planning, including time constraints, budget limitations, and technological changes. The research requires human, financial, and time resources. The report includes references to relevant literature on the topic. The assignment is a BTEC Level 5 Higher National Diploma in Hospitality Management research project and is broken into several tasks, including a proposal, literature review, presentation, and final submission.

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INVESTIGATING THE CHALLENGES FACING EVENT PLANNERS IN LONDON
Student’s Name
Course
Instructor
Institution
City, State
Date

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Investigating the challenges facing event planners in London
Aim of the study
The event sector is growing at a rapid rate and is making significant contributions to the
development and marketing of the tourism sector. Events are characterized by distinct resources
and activities that expose an organization to potential crisis and risks. Regardless, organizations
in the contemporary business environment consider events planning as an important strategy in
reinforcing their services or products as well as driving sales. For this reason, the research
project aims to investigate the challenges facing event planners in London using Hilton Hotel as
a case study.
Study Objectives
 To identify major challenges that event planners in London face in their endeavor to
promote Hilton Hotel product and services
 To identify strategies being undertaken by event planners to address the challenges they
face in their practice
 To examine the attempts made by event organizers to avoid the challenges that
characterize their sector
The Rationale of the Study
Event planning requires a lot of dedication, time, and work because of the details that
require scheduling and coordinating. As event planners endeavor to make their events
memorable, they are subjected to various challenges including limited time, budget constraints,
technological innovations, environmental issues, and keeping track with changes (Now 2013;
Carter 2014). For this reason, the research project will collect data from Hilton Hotel event

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planners to highlight challenges that they face in organizing events and identify strategies that
can be undertaken to overcome these challenges based on existing literature.
Resources Required to Conduct Research
Resources Quantity
Human resources 1 research assistant
Financial resources $ 30,000
Time resources $ 3 months-proposal writing, data collection,
and writing of the report

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List of References
Carter, J 2014, ‘Top six event industry challenges for 2014’, Conference & Incentive Travel
Magazine 20 January. Available from:
https://www.citmagazine.com/article/1227811/top-six-event-industry-challenges-2014
[23 April 2019]
Now, R 2013 ‘ The top 10 challenges facing event organizers’, Liverpool & Sefton Chambers of
Commerce 6 November. Available from:
<http://www.liverpoolchamber.org.uk/article.aspx/show/2321> [23 April 2019]