Planning and Delivering an Event: Theory and Practical Aspects

This presentation focuses on event planning, specifically within the context of the hotel industry and the impact of COVID-19. The presentation covers the event cycle, outlining the stages from planning to implementation, and emphasizes the importance of research, including the use of secondary methods and qualitative analysis. A feasibility study is presented, highlighting the significance of the event for students and the guidance it provides on career choices. The budget section details financial management, allocation of resources, and potential costs for operations, marketing, and administration. The presentation also examines industry trends and cultural considerations, such as live streaming, artificial intelligence, facial recognition, translation, and augmented reality, along with cultural sensitivities in event planning. The conclusion summarizes the changes in the event business during the pandemic, with the shift towards virtual concepts and online measures. The presentation references relevant literature on event management and provides an appendix with key event management practices. The presentation is about planning a virtual event for the hotel industry to discuss the positive and negative effects of COVID-19.