HND International Travel and Tourism: Managing Events Report

This report, focusing on "Managing Conference and Events," explores the multifaceted aspects of event planning and implementation. It begins by examining different categories of events such as corporate, private, and charity events, highlighting their unique features and current trends like drone cameras, green events, and event diagramming software. The report then delves into the critical aspects of event layout, emphasizing the importance of meeting client needs through meticulous planning and design, including seating arrangements and food services. Furthermore, it underscores the significance of additional services, such as providing discounts and complimentary offerings, to enhance customer satisfaction and build a positive brand image. The report also explores various management roles within the event industry, including event coordinators, customer experience managers, and digital analytics managers, and discusses the essential management and personal skills required for success. Finally, it addresses safety tools and measures necessary to ensure event security, providing a comprehensive overview of the event management process.

Managing conference and events.

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1 Examine different categories of events with example...........................................................3
P2 & M1 Discuss the features of different categories of events with current trends..................4
D1................................................................................................................................................5
LO 2.................................................................................................................................................5
P3 Layout to correctly sets up the conference room to meet client needs..................................5
P4 Additional services and importance to provide them to customers.......................................6
M2 & D2.....................................................................................................................................6
LO 3.................................................................................................................................................6
P5 Exploring different management roles within the industry with current opportunity...........6
P6 Reviewing management and personal skills and attributes...................................................7
M3...............................................................................................................................................9
D3................................................................................................................................................9
LO 4.................................................................................................................................................9
P7 Explaining safety tools for keeping event secure..................................................................9
M4.............................................................................................................................................10
D4..............................................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Managing event and conference is the application of project management to the creation
as well as development of large scale events like the festivals, conference, weddings, formal
parties, official parties and conventions. This involves studying of brand, analysis target
audience, devising event and most important coordinate with proper technical aspects. The
present study is based on “Four season hotel” which is located at Park Lane, London. The
present report is based on the different events which are organized with the help of event
planner. The report will examine several types of events with some types of example. This will
highlight the various and ample number of current trends with features. It will very important for
management to design the layout for meet the needs of customer as well as it reflect additional
services and importance of it. This will explore the different management roles within the
industry with references of current job opportunity. This report will include the different types of
management and leadership skills related to industry and meet expectation of stakeholders. At
the end of report will specify the appropriate measures for keeping event safe as well as event
environment.
LO 1
P1 Examine different categories of events with example.
There are three types of events as there are venues. While all the events types are share
some differences which are as follows:
Corporate event:
Corporate event if provide a unique and different opportunity to bring a company's ideas
directly to its employees and customer (Alqahtani, 2015). This types of events are used for
promoting the business and their companies brand as well as products. This types of events are
not diverse events due to the events being aimed at business. There are some kinds of corporate
events such as conference, seminars, products launches meeting, networking events etc.
Private events:
Private events are used for the individual who can book venues such as wedding,
wedding reception, birthday parties and festival gatherings. This types of events are not diverse
due to that events have aims at weddings receptions. There are numerous private sector
organization involved in commercial activities in the event management business.
Charity events:

That types of events are used for an individual in order to rise money and profit for a
charity of their choice by events such as society ball, sports events and charitable actions. The
same charity events ask for sponsors for an individual partaking in events (Different types of
events, 2018). This types of events are very diverse in industry due to anyone can go to the
charity to contribute in charity event or charitable events gain must and effective goodwill at
market place.
Those are the different types of events which are diverse and not diverse due to the
specific aim of events. This creates more effectiveness for industry and its growth factors in an
effective manner.
P2 & M1 Discuss the features of different categories of events with current trends.
There are various currents are presented in events industry which area affected to
industry and customers. Those are every effective and valuable for the business and for growth
of event industry. The current trends in events industry are as follows:
Drone camera:
This is most effective and valuable technology which is currently presents in industry.
This help to event organizer for capture the whole event in the proper manner by covering its
form the hight. This influence the event industry and effectiveness for business and for its growth
factors. For example: drone is presently used in private events because this help to capture all the
happy moment with some uniqueness. There some features of private events which is book event
venue first and then organized event b y setting proper budget. This provides proper
accommodation in case long time event like 4-5 days.
Embrace Green event:
This is also the most effective current trends which will be more effective and valuable
for the business growth but that can affect to event industry and hotel who organize the event in
their hotel like four season hotels. This trend reflects that keep food safe and organic or use it for
making the best food (Carvalho, 2016). These influence event industry. For example: in the
Charity event it is very important to take care food and their services. This types of functions and
event demand the green food by motivating go green concept. There has some feature of charity
event for the group such as speakers, dancers and outing environment for encourage group
participations and giving.
Event diagramming software:

This is another trends which is influence to Four season event. For example: this trend is
currently presents in corporate events. They keep safety because their clients and public are
comes from outside the location. This help in this regard by allowing venues and planners to
collaborate on a single source of truth.
D1
The development of event sector is depends on current going trends in the event sector. If
event sector is use those trends in the business and offers to customers are helpful for the
business and for its growth factors in an effective manner (Davis and et.al., 2016). For example:
Drone camera is on higher success and event sector if follow this then they are able top develop
their performance at market place.
LO 2
P3 Layout to correctly sets up the conference room to meet client needs.
Planning for event is plays a very important and effective part of the business and for
event growth.
Layout for the event:
Just for organizing the event does not include the managing food and other related things.
The layout includes structure of whole event from starting to end. The layout of design is very
necessary because of the reason that this layout help the event manager in outlining the way
event will be secure. This includes various thinks which are as follows:
 The firstly event manager is requires to analysing the type of client and to make sure that
they have all those measures. Like is in the event comes 30 client in that require 30 rooms
which proper accommodation services (Delaney and et.al., 2017).
 Another is the arrangement at the place of event which is very important because how the
conference is large so required to be managed. Here is need to sets seating arrangements
for clients.
 At the end need to sets food arrangement, for manage proper works. In that event
manager is make criteria for client and arrangement food accordingly their requirements.
This help to make proper arrangement of and layout for client in the events as per their
requirements.

P4 Additional services and importance to provide them to customers.
There are various additional services which can be provided by hotel and event manager
which help to promote their work at workplace and creates good impression on customers in an
effective manner. Those are very important which are as follows:
 The 30 clients are staying in the hotel and will attends the conference. In that they can
provide opera. This will help to increase the interest of customers in positive manner.
They also include the coffee and lunch break (Harmeling and Palmatier, 2016).
 They also can provide the discount for increase interest of client and this creates some
extra benefits can provided like food and drink complimentary, not charging extra money
for the carrier of luggage.
 This helpful for making effective brand image and for attract more customer towards
hotel which is increase profit margin for business.
Those are the importance of additional service's provider in an effective manner.
M2 & D2
The design of event planning and lay out is creates the higher quality of customer as well
as help to meet the needs and wants of customers in an effective manner. This will be more
effective and valuable for the business and event manager. The attractive design of event and
decoration is help to make the effective and successful event in the workplace in an effective
manner. Those design for event layout is help to check the service's step by arranging proper and
effective service for customer (Harris and Kelly, 2019). With the help of this manager is able to
meet the expectation of customers and stakeholders in an effective manner.
LO 3
P5 Exploring different management roles within the industry with current opportunity.
There are various and different management roles within the event industry which are
provide the great and current job opportunity to people and candidates who become a successful
event planner. Those roles are highly effective and valuable for the candidates and employee for
performing their task better. The different management roles within the event's industry with
current opportunity are as follows:
Event coordinator role:

In the present, there are more and more events are making a commitment to the go green
concept and reduce the environment impact on their events is having. They play an important
management role in event because they helped to events will someone dedicated to findings and
executing initiatives to make events more environmental as per customer requirements. The
current this role is on top and provide great job opportunity to candidates well-connected with
CSR responsibilities.
Customer experience manager:
The best customer services are most important and effective part of the vent industry.
This provides the greatest result of successful event (Jones and Kierzkowski, 2018). They cater
to the needs of attendees in order to make them happy and to give customers an enjoyable
experience with return in future events. In order to make good customer services four season
hotels hire the best customer experience manager who are responsible for answering emails,
obtaining customers feedbacks ad providing in person services. Recently this role has provided
the great job opportunity to candidates who wanted to build their career in event industry.
Customer experience manager have the biggest job opportunity at marketplace.
Digital analytics manager:
Career and skills in the digital analytics are highly and rise the event industry in the
starting by taking note. The data can help to analyse and collect through the digital resource
which are more essential and important for endless and can be lead the effective improved
productivity and revenue for the business and candidates. Currently most of the event
organization is hire the best digital analytics manager. As per that, this provides the higher job
opportunity to candidates in the event and conference industry for making best experience.
Those are the important and effective management roles which are higher requirement of
event industry as well as this creates the greatest job opportunity to candidates or employees.
P6 Reviewing management and personal skills and attributes.
In the event and conference industry required a more management and personal skills and
attribute which are help to maintain the great ad effective result of employee performance. Those
skills and attributes are highly important and effective for the business and for its growth factors
in an effective manner (Lee and et.al., 2017). Those management and personal skills and
attributes are as follows:
Great interpersonal skills:

Interpersonal skills are help to manage business in an effective manner by improving
ability to tell and listen without any issues of business. It is very important for manager to
understand what is the requirement clients and after finds ways to fulfil those needs. Those
interpersonal skills are highly important and effective for the business and for its growth factors
is in the effective manner.
Time management skills:
Time management skills are very important for event manager because they have to
manage and sets deadline of event planning with arranging proper finance and money for that.
The ability to prioritize thinks at the working place is help to manage work on time and for its
growth factors (Mazumdar, Ireson and Ciravegna, 2016). The event manager should require this
skill for their success in the future. As well as, it will also help to meet expectations of
stakeholder “customers” which is refers with external stakeholder because thorough that
customers gets event planning on time.
Creative and innovative skills:
The creativity is the another level of skill which plays an important role in event industry
because the event industry is includes higher level of creatives thinks and innovation. This an
effective and a valuable for the business growth. To be the successful event manager, candidate
requires innovation and creative thinking for to do thinks different form others. This skill is help
to meet expectations of different stakeholders because through that they get their event with
various innovation as well as creative decoration.
Passionate and enthusiastic:
This is another skills which is help to make proper and effective working at workplace in
order to make higher growth factors in an effective manner. This is the best quality and people
are often born with this quality which is effective and valuable for the business growth. The
event manager have to be the passionate and enthusiastic for meet needs and wants of
stakeholder, if manager is not passionate then they are not listened proper to anyone and do work
according to their own (Schmidt-Wilk and Lovelace, 2017).
Those are the some management and personal skills and attribution for event manger in
order to become successful in the event industry.

M3
There has mention different types of management and personal skills which are effective
and valuable for event manager and that have to consist those skills in proper manner. For
example: Time management skill is not proper then it affects to successful event because this
creates various issues like planning, money, decoration, sound, lights and music. Ineffective time
management is affect to event. For that for becoming successful event manager need to improve
and have time management skill. This help to meet the proper expectations of stakeholder.
D3
Creative and innovative skills are more important for event manager, and they have to
consist this in an effective manner. This help to make creative decoration in the event by using
current trends. On the other side, leadership skill is best for event manager because they require
handling wide range of event team with various planning and direction. This skill is higher
important for event manager for more growth (van Niekerk and Getz, 2019). Here is
recommended for event manager to have the good communication skills for communicating
proper and effective information with others.
LO 4
P7 Explaining safety tools for keeping event secure
Healthy and safety at smaller events and bigger event is very important to address quickly
working with the venue management. For the successful event it is very important to provide
safety and security to guest, staff and environment. This help to keep secure event place in an
effective manner. This is very important and effective for the business like four season hotel
London. There various measurable tools which are helpful for providing safety and security to
guest, staff and environment. Those are as follows:
CCTV camera:
CCTV camera is the best measurable tool at their manager can see the whole event place.
This help to check whole event and its progress in an proper manner. This helpful for event and
for its environment in proper manner. For example: the event covers the very big place for
organized it in proper manner and in that CCTV is help to determine whole place with managing
proper direction (Webb, 2017). With the help of this, event coordinator is able to check mistakes
and any issues at event place. This help to protect event place, staff and environment.

Fire exists:
Fire exits is most important security plan which is help to protect whole public and staff
in case of fire. For that, event manager of four season hotels have to make fire exist at various
places are help to blank whole place, because with the one fire exist is not helpful in fire case. As
per that event manager have to focus on that and make proper work for keeping safe and secure
environment, staff and guests.
Security information management:
This software is provides the realm time monitor, correlation of events and notification.
This provides the long term's shortage as well as analysis of manipulation and reporting of log
data (Alqahtani, 2015). This is effective and valuable for creating safe and secure environment at
workplace in an effective manner. These create effective report by considering data aggregation,
compliance, event correlation link events together into the meaningful bundles for the common
attributes.
Those are the best and effective safety and security measures which are highly helpful for
the business and for its growth factors. Those are help to keep environment, guest and staff
safety at event place.
M4
The camera surveillance is also refers a safety and security measures which is helpful and
effective for business. This is effective and valuable for private event but not for business event
because business events are organized at bigger level. For the business event requires other
safety and security measures and tools such as CCTV camera and Security software management
(Carvalho, 2016). This is the best security tool for business events.
D4
Here is mention some recommendations for event management company to manage the
safety and security of the event. The four season hotel has to follow all the guidelines and laws
and regulations because that provide the proper and effective guidance to company as per
government rules and regulations. They should use the bodyguards and bouncers for protect
guest and clients coming in the event. In this, ensure that there is not misbehave of the
employees with clients and guest who are comes in event.

CONCLUSION
From the above study, it had been summing up the event and conference management has
most important and effective for the business. The report had been presented the different levels
of events private, corporate and charity events and also those have proper and effective features
for business as well as shows the current trends of event industry. This had been made by proper
event layout and importance of additional services. Their has various management role which
has provided great job opportunity for business as well as some management skill which have to
consider by event manager. This also highlighted the various safety measures for keeping safety
of environment, guest and staff. This creates more effectiveness for the business and for its
growth factors.

REFERENCES
Books and Journals
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education. Innovations in Education and Teaching International, 53(1), pp.35-47.
Davis, T. and et.al., 2016. Talent assessment: A new strategy for talent management. Routledge.
Delaney, Y. and et.al., 2017. Transitioning from traditional to problem-based learning in
management education: the case of a frontline manager skills development programme.
Innovations in Education and Teaching International, 54(3), pp.214-222.
Harmeling, C. M. and Palmatier, R. W., 2016. Managing Disruptive Change in Channel
Relationships. In Let’s Get Engaged! Crossing the Threshold of Marketing’s
Engagement Era (pp. 527-527). Springer, Cham.
Harris, J. and Kelly, D., 2019. Management Skills in Social Care: A handbook for social care
managers. Routledge.
Jones, R. W. and Kierzkowski, H., 2018. The role of services in production and international
trade: A theoretical framework. World Scientific Book Chapters, pp.233-253.
Lee, J. C. K. and et.al., 2017. Cultivating self-management and leadership skills among Hong
Kong students. Curriculum and Teaching, 32(1), pp.5-24.
Mazumdar, S., Ireson, N. and Ciravegna, F., 2016. Decision graphs: Managing decisions for
emergencies.
Schmidt-Wilk, J. and Lovelace, K., 2017. Helping students succeed through engagement and
soft skills development.
van Niekerk, M. and Getz, D., 2019. Stakeholder Considerations for Different Types of Event.
Webb, S. P., 2017. Knowledge management: Linchpin of change. Routledge.
ONLINE
Different types of events. 2018. Online. Available through:
<http://eventmanagement.com/events/conferences/>