Event Planning and Implementation Strategies: A Detailed Report

This report provides a comprehensive analysis of event planning and implementation within the event industry, focusing on categories, dimensions, and management roles. It examines different types of events, such as private and public events, and discusses key dimensions like anticipation, arrival, atmosphere, appetite, and amenities. The report also explores event layout designs for conferences, additional services required to meet client needs, and essential management skills and safety measures for event venues. The analysis considers current trends influencing the event sector, including catering, micro-events, and the integration of music and digital resources. The report emphasizes the importance of strategic planning and implementation to achieve event goals, using Dorsett City Hotel in London as a practical example. Desklib provides access to this and other solved assignments to support students' learning.

Planning and Implementation
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Table of Contents
Introduction.....................................................................................................................................3
MAIN BODY..................................................................................................................................3
P1. Examine the different categories and dimensions of events and also using specific
examples to illustrate the differences. ...................................................................................3
P2. Illustrate specific examples of different categories of events and discuss their features and
current trends which influence event sector...........................................................................4
Task 2..............................................................................................................................................6
P3. Design a event layout to correctly set up a conference or event room to meet specific
client brief requirement. ........................................................................................................6
P4. Examine the additional services available within a conference or event environment and
importance to provide them to meet specific client requirement. .........................................7
Task 3..............................................................................................................................................8
P5. Explore the different management roles within the event industry with better references to
current job opportunities in sector..........................................................................................8
P6. Review the management skills and personal attributes required to work within the event
industry and meet stakeholders needs and expectations.........................................................9
P7. Explain the appropriate measures required to provide secure and safe event venue a safe
environment for guest and safe environment for events. ....................................................10
References ....................................................................................................................................12
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Introduction
Planning and implementation process that turns to make strategies for conduct effective
action plan to accomplish goals and objectives. Through implementation about strategic plan in
order as important or even make better strategy (Aina,., McGillivray and McPherson., 2021).
The planning for specific event is important as to ensure about the resources and other important
sources covers to strategic goals to remain unactionable. Through implementation necessary step
that better transforms effective action plan to achieve goals. Conference and event industry size
was valued around at $ 1135.4 billion in the year of 2019 and it is expected to reach at $ 1552.9
billion by the year of 2028. The scope of event industry is a high level document which outlines
who, what, where, when, why and how clearly for all parties involved in the event. It also
involves visualising concepts, planning, organising, budgeting and executing events such as
music concerts, wedding, corporate seminars, birthday celebrations, exhibitions, theme parties.
For this report, the company has been considered Dorsett City, London. It is four star hotel and
provide premium type of hospitality services. The further topic has been describe on make event
plan management to discuss different categories and dimension of event within event sector. To
consideration about conference and event from room set up defining professional standard or
equal. Therefore the explore of different management skills required to work within the events
and successfully. To also highlight the measures of required to manage a secure and safe events
environment staff and guest.
MAIN BODY
P1. Examine the different categories and dimensions of events and also using specific examples
to illustrate the differences.
Event are divided into different categories as it highlight on several perspective, the
different types of event makes more wide concept such as private, public, sports, fair and
festivals events. In perspective of Dorsett City Hotel makes more influence of their services in
London. There are many types of event conducts in its premises are driven below:
 Private Events: This is an event such as birthday, corporate official seminar for
employees and others. It is typically reserved for invite based investigation and also
individuals are the one who conducts these type of private events. For example:
Birthday parties, office parties for kid and employees. Private events are those which
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are aimed at audience in particular manner of invited guests and which is not open for
everyone. Private based events is totally relies on invite-based registration only and there
are only close relatives are involved in these kind of events. Private events such as
celebration and birthday parties are basically organised for purpose of enjoyment and
also having good time as well.
 Public Events: It is means about an event which is open and may attended through
general public and it also included to organized by not profit organisation which may not
include furnishing. It further also understand that event which are organised by the
individual to arranged through partnership and Town directly to create raise awareness
or to celebrate a civil milestone. Public events are those which have been organised for a
particular purpose and there is some cause for organising it on such a large scale. These
events are organised for communicating a particular message and information to large
number of audiences. For example: The Vaccination camp for Covid-19 can be public
event to create effective awareness to people. This camp has been organised for purpose
of public health purpose and to save the large number of audience from such a critical
situation.
Dimensions of Events
There are some dimensions of event planning where it create every time to consider the
following six or layers of the event experience, anticipation, arrival, atmosphere, Appetite,
activity and amenities. There are some of dimensions of event has been explained effectively:
 Anticipation: To creating for an event encompasses about marketing and
communication (Astuti, Ginaya and Susyarini, 2019.). The materials used to announce
or promote about the event to effective established while expectation. The event
communication must be particularly to convince event goes to spend time and
perhaps, money at for specific events.
 Arrival: As must be designed to ensure the encompasses to the arrival dynamics safe
or safety precaution are more concerned as well as integral towards overall
experience. This includes understanding accommodating attendees travel and
transportation requirement providing the product proper direction and instruction
information and conveying an obvious and warm welcome.
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 Atmosphere: This event site venue should be selected and improvement within keen
eye for location, layout and audience accessibility comfort. For example: In venue's
atmosphere, assets and physical crab cakes as only option with an events.
 Appetite: To fulfilling the guest requirement, in event it is important to make
arrangement of meals for match about occasion, palate as per the budget. There is also
quality of food or meals make more positive outcomes as as in perpective of people
taste and preferences. For example: The team of Doresett City hotel of London would
make analyse the guest meals by conduct information through online survey.
P2. Illustrate specific examples of different categories of events and discuss their features and
current trends which influence event sector..
There are different types of Events that creates positive impact on society with their
practises;
 Private Events: As these type of events mainly focus on large conference events and it
mainly organised by the individuals party. For example: Birthday party for kids,
corporate event for office mates etc. These are the events which makes more influences
in specific society. Private event can also be consider for business corporate event that
mainly conducts conferences, seminars, office executive meeting. Public events: This means the title or notes custom based information which hidden
from all user to created and modified it. For example: A common Book fair can be one
public event, Blood donation or Vaccination camp to generate more awareness by
Doresett City, London.
Features of all Events:
 Uniqueness: In this to each one event will be different there are participants the
surrounding, the audience along with each variables that makes events unique.
 Perishability: This is an event which can not be repeated within the same way. Thus, the
event handler have to use variety to techniques to motivate activities in quite period.
 Ambience and services: An event manager can also try to make an event a success
through giving careful attention to having more details (Delvika and Mustafa, 2019).
Through peoples that can not be compelled enjoy with themselves.
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 Labour Intensiveness: There is complex event require labour intensive organisation and
operations with high level of communication and planing with a big amount with no tiem
efforts
Current trends of Events:
 Catering: There is been an increase in variety catering during pandemic and that because
catering solving several problems for consumer. Through catering it record to have more
safe food and to prepared that delivered and served of small gathering and it saves time.
 Micro events: In these events people who are still wanted to short celebration in 2020
with safety in mind. Through micro events become a popular brand trend and these are
some of the events includes small events guest count.
 Music and digital resources event: In today's event, organiser make sure to include soft
music in event for create positive environment. Further, along with music digital TV also
include for better presentation event to people to understand.
With respect to post COVID period of time, there are new technologies which has been
influenced the way of working of event industries. Now events has used latest technologies for
purpose of communication and the use of Bluetooth in the current period of time also is in trend.
The use of artificial intelligence in the event industry also makes the event industry more
attractive and to the point as well. The use of new technologies also help in terms of organising
the event into more systematic manner and in organised way as well.
Task 2
P3. Design a event layout to correctly set up a conference or event room to meet specific client
brief requirement.
For specific conference and Even environment layout are more essential some of the
resources to make it successful are:
 Huddle Room Layout: As per the Huddle room is better designed with small meeting
on which it has created more impact on require piracy. It is basically a huddle space
which is a private and small meeting area. It is more similar like a traditional conference
room and also outfitted with video and audio conferencing equipment.
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Executive office layout: This is a typical C-suit office centered around a large desk with better
conference phone, computer and also other important tools.
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Illustration : Huddle room layout
Source : What is huddle room and why should you
care ?
Illustration : Executive office layout
Source : Executive office plan

 Conference Room layout: In this boardroom through conferencing spaces are designed
with long term through long term table and plenty chairs along with proper microphones
to communicate. There is always U shape furniture on which people use to sit in that
particular shape.
P4. Examine the additional services available within a conference or event environment and
importance to provide them to meet specific client requirement.
There are some of the following which highlights additional facilities towards conference
and event environment that would conducted through Doresett City Hotel in London to better
organise event and fulfils overall requirement:
 Auditorium: This is essential specifically is necessary towards larger conference or any
event type requires proper auditorium to make people gathered and also provide proper
seat arrangements and other resources as well as different sizes.
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Illustration : Conference room layout
Source : Meeting room design, conference room design, office floor plan

 Multi-purpose rooms: These are the rooms number with having purposes that includes
hosting panels communicate with presentation with private based meetings and round
table along with VIP rooms through better video conferencing (Dimitrijevska-Markosk,
Breen and Mobley, 2021). These are the additional resources which make more event
productive and presentable.
 Exhibition Space: In conference organiser often run exhibition alongside the conference
programme. This allows to organisation and companies to effectively display their brand
and engage on personal level with attendees. Through smaller events, frame sized stands
are provided with proper ammenties such as table, chairs and panel to posting posters.
 Parking: In some events of conference parking are not provided to guest. But now today
generation parking are the main priority to guest where this would easy to provide
attendees. To make sure enough spaces are provided or alternate some parking areas and
clarity indicated if spaces to fill ups.
Importance to provide them to meet specific client requirement.
 To proper executing sales and event marketing with having purpose toi create awareness
with that people would get understand about importance of event execution in their
society. Marketing and sales practise would plays an important role to sell product or
services.
 By providing refreshment and other resources to provide people in conference events
which would reflect about additional service to satisfy the needs of opportunity to better
interact with brand. There are many social media platforms to promote event branding to
fulfil customer requirements.
Task 3.
P5. Explore the different management roles within the event industry with better references to
current job opportunities in sector.
Some of the main aspect of management roles within the event industry to better
references for current job opportunities. There certain role of event management that helps to
execute the event program as well as generate more job opportunities such as: Event tech Expert: It is an event tech expert which is for person of every technology that
is related elements surroundings events. This might range from audio visual related
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effects related items to special effects (Dotsenko, Chumachenko and Chumachenko.,
2019). Many of the events have really started to embrace the tech savvy side of the
industry and some of event planners have too much on their plate already. Social media Coordinator: It is a critical to any events is an exciting part of the business
which effectively continuous to develop and involve each others. There are may
platforms on social media as it would easy to promote the event business effectively.
Such as Instagram, Facebook and others. Through social media coordinators are quickly
becoming a must have every team from big business to small scale events companies to
continue in further growth. The job opportunities would generate if there is any event that
organiser promote job roles such as event supervisor, guest manage, volunteers etc.
 Meeting with designer: It focused on creating that create foremost experience to ensure
that the event to make objectives are accomplished by focusing on the experience of the
individual often combined with proper cognition of psychology and cognitive learning. In
perspective of event planning, there is better job opportunity where it ensures the best
learning outcomes for all the participants and ideally ensure for longer term behaviour
change the those involved.
Current job opportunities in event industries
 Event planner: On the perspective of high end sales with event planners do it all. This is
role to perfect for fit strong multitaskers. Planner are on constant to problem unfrossen
change or obstacles. It fast paced and intense job times, but the feeling of
accomplishment after great event priceless
 Wedding planners: It is having huge industry, when the couples want to make sure
their big days goes off without hitch. These industry professionals which know outs
weddings topic dresses system in marriage certificates.
 Catering Service Managers post: This post might be right position for individual who
have excellence experience of Catering work process (Gajsek, Rupnik, Lerher and
Sternad,, 2019). There are most of catering managers need a background in food
presentation along with formal innate skills in planning and problem solving.
P6. Review the management skills and personal attributes required to work.
Skills for Event industry:
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 Organisation Skills: There is event planner have great organisational skills where some
of the people create chos in work, it is important to rely the process and method are part
of team. This means to keeping team informed adhering to better timelines, budgets and
appointments as well as keeping important documented and information organised.
 Communication: This is one of important skills as become event planner or other post in
event industry. It is having ability to interact possess great communication skills which
are not afraid (Hemmonsbey and Tichaawa., 2019). There is strong interpersonal skills
are must to ensure to everybody where it involves in event standard. Through having
better communication skills event planner or sponser can easily communicate with
people about importance of event planner.
 Network Savvy: In every event planner job are having savvy. Networking is having
essential event planning skills since the event industry is based on relationship and
heavingly people are driven to expand their network of vendors include photographers
etc. This is network of people make event memorable.
 Problem solving: For Successful event planners can easily solve the problem with cool
head. These are reinforcement of resoruces which are not generate challenges. According
to this event is planning skills to keep event organisers nimble, adaptive and creative.
There are better problem solving also comes with time are just starting. If there is an chos
happen in any event then the organiser must have ability to resolve their problem solving
events through effective manner.
Personal Attributes for event industry jobs:
 Being as team player: With having communication skills effective increase the ability to
engage with others effectively. It would involves being approachable and also it would
create work productivity in teams. Through effective communication as event planner
can having advantage to coordinate with team players and rearrange the task in specific
particular process.
 Highly organised and Efficient: In the event industry that around organisational skills for
success are concerned.
Evaluation:
From the above skills and attributes makes more influence for stakeholders such
employees, customer and government along with event suppliers makes creates major role to
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generate more productivity (Mohammad, Azman and Anderstone, 2019). This would also help to
fulfilling the requirement the stakeholder to make successfully gain their trust.
P7. Explain the appropriate measures required to provide secure and safe event venue a safe
environment for guest and safe environment for events.
Some of the measures which required to implement in safe event venue in better manner:
 Limited Number of guest at the events: This is the main restrictions that virtually
everyone was impacted through social distancing (Kayikci, Subramanian and Bhatia,
2020). The pandemic situation is more influence that also make more diseases and illness
along with maintaining social distancing.
 Introduce hand shake free events: It is another important aspect of social distancing
within the lack of physical touch. The virus is having extremely contagious and lurks in
the airs for the long time.
 Better transport and traffic management: For event there would guest would who are
travelling from outside the sponsor or organiser must arrange transport facilities
effectively.
Precaution for people in event:
 For people there must food and other refreshment items must arrange in quality manner
by organiser of event (LaRochelle, Ruiz and Pogue., 2020). This would create an
positive impact on customer and event image.
 Proper fire, security guards and other safety precaution which must provide to people to
engage people. All these precaution would help to make the event successful.
Conclusion
From above report of planning and implementation of specific event which summarised
that hospitality organisation used to conducted conference events for social awareness. In this,
current trends that makes highlighted the utilised by current event business with specific
examples. There has been described about different layout within the conference of event rooms
as per brief requirement it also along with additional services environment to importance to meet
specific client requirement to added the value. Many current jobs with skills and personality are
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