Managing and Planning an Event: Resources, Monitoring, and Evaluation

This report analyzes the essential components of event management, focusing on resource allocation, management skills, and event monitoring. The report explores the various resources necessary for an effective event, including websites, blogs, online courses, community networks, and event technology assessments. It highlights key management skills such as interpersonal abilities, flexibility, and creativity, emphasizing their importance in event success. The report further discusses methods for monitoring and evaluating event success, including social media analysis, post-event surveys, and revenue analysis. It also outlines steps to identify and address variances to maintain event success and provides recommendations for improvements, such as enhanced employee engagement and the recruitment of qualified staff. The report concludes by emphasizing the importance of effective resource management and monitoring in achieving event management success.

Managing and
Planning an Event

Table of Contents
Introduction......................................................................................................................................3
Main body .......................................................................................................................................3
TASK3.............................................................................................................................................3
P5 Various resources required to deliver an effective event.......................................................3
P6 Demonstrate the key management skills required to manage effective events through
prevent briefing and delegating...................................................................................................3
TASK4.............................................................................................................................................4
P7 Discuss methods for monitoring and evaluating the success of an event..............................4
P8 Examine how to identify and deal with variances to ensure the success of an event............4
P9 Evaluate the results of monitoring the success of an event and make recommendations for
improvements..............................................................................................................................5
Conclusion.......................................................................................................................................6
References .......................................................................................................................................7

INTRODUCTION
Event management can be define as that function which is related to management and
organisation of an function which is consist of various activity (Clarke, 2016). In present time it
is developing business and their are large number investors who are working in this field. In this
presentation chosen organisation is beyond certainty, it is event management organisation where
the focus on bringing innovation and new ideas in the working and management of event. In
current report there is discussion about various resource require to conduct effective event and
key management skills which are require to perform by organisation. Their is also discussion
about monitoring and other function related to event.
MAIN BODY
TASK3
P5 Various resources required to deliver an effective event
Website & blogs: It include those resource which are related to website and blogs of
organisation to attract customers and manage function in firm so that it can get maximum
customer to attract and show its different work.
Online courses: It is also an important resource for organisation as it help in
management of different events related to marriages and organisation which are main functions
of organisation (Coaffee and Fussey, 2017).
Community and network: This is important part of organisation working and
management of resource because community and network provide a channel to business
organisation where it can manage different events which includes cultural programs and
management of function related to profitability.
Event Technology Assessment: This is also valuable asset to firm where it can manage
its functions and will leads to success in organisational context. This also help in achievement of
objectives by linking them innovation and technology.
P6 Discuss the key management skills required to manage effective events through prevent
briefing and delegating
There are some skills which states that a manager should posses them to ensure success.
Some of the are as follow:

Great interpersonal skills: Manger has to work in team In event management so it has
to ensure that there must be establishment of good interpersonal relations so that conflicts can be
minimise and management of resource can be done positivity (Fried and Kastel, 2020).
Flexibility: This is also an important function and skill which is require in manager of
events because there is regular changes in functioning. If manager is not flexible enough to deal
with these changes then hi has to suffer.
Creative and innovative: This is also important skill of individual which is require to
remain in composition within event management industry. This will help individual to use
innovative idea to present different events in various ways where customer can be attracted (Getz
and Page, 2016).
These are some skills which are require in manager of successfully managing events.
This can be seen that they all will help organisation in achieving its objectives.
TASK4
P7 Discuss approaches for monitoring and evaluating the success of an event
There are various method which can be use by Beyond certainty, some of these menthols are
discussed below:
Monitor social media activity: This is important factor which directly monitoring and
controlling activity in events. By evolution of social media account organisation can identify the
trend and will see how organisation is going and performing at there events.
Post event survey: It is also important factor which can use by beyond certainty, this
will help organisation in monitoring the performance of organisation related to event by taking
survey in form or direct interview and any other mean (Ismail and Jamaludin, 2016).
Measuring overheads and sales revenue: This is function where beyond certainty has
to match it total revenue with total overheads. This will enable organisation to management its
functions and identify there popularity of events by total profit.
P8 Analyse how to identify as well as deal with variances to ensure the success of an event
Identification of variation can be done by use of flowing steps which will lead to success
of organisation. These steps are mentioned below:

Step1: Getting of information in centralized data base so that all information can be
collected at single place.
Step 2: Creating a variance report is also important where identification of variance fro
actual performance to pre set standards is to be done.
Step 3: Complete identification and evaluation of variance.
This process can be use by organisation to manage its pans and identification of various
function related to identification of variance performance of firm in particular event (Vassiliadis
and Fotiadis, 2016). This will future help organisation in dealing with these type of issues when
it is performing its function in near future. This will also help Beyond certainty in
identification of different aspect related to improving performance particular event.
P9 Examine results of monitoring success of an event & make recommendations for changes
Performance of monitoring and control in organisation is important for organisation and
will led successful implement of various programmes.
Increase productivity: This is helpful to organisation in increasing of productivity because
regular monitoring will increase the performance of employee on different activity. This also
provide various facilitates liker management of resource and increasing benefits, all there has
positive impact on productivity.
Increasing profitability: By following steps related monitoring organisation get benefit of
profitability because it directly impact on performance of employee and will leads to increasing
profitably because proper use of various resource (Williams, 2016).
Recommendation
Beyond certainty is an innovation an leading event management in UK, this make it more prone
to different function related to competition in market. So there are some recommendation to
organisation related to function of monitoring. These are mentioned below;
 It is recommanded to Beyond certainty, there are various other factor related monitoring
like preform of employee and there engagement in work of monitoring. This must be
regularly analysed by organisation for successful achievement of targets.
 It is also recommend that it must higher will qualified staff to perform different function
on regular basis.

CONCLUSION
It can be concluded from the above mentioned report that organisation is performing
various function and will lead to success in event management if it focussed on effective
management of resource and using there in proper and monitored way. This will also help firm in
improving its performance as well as achieving its objective in time efficient manner.

References
Clarke, 2017. Managing & developing communities, festivals and events. Springer.
Coaffee, 2017. Resilient planning for sporting mega-events: designing and managing safe and
secure urban places for London, beyond.Revista Brasileira de Gestão Urbana,3(2),
pp.165-177.
Fried, 2020.Managing sport facilities. Human Kinetics.
Getz, 2016.Event studies: Theory, research and policy for planned events. Routledge.
Ismail, 2016, August. Managing knowledge over social messaging application: the case of an
event management project group. In2016 3rd International Conference on Computer
and Information Sciences.
Vassiliadis, 2016. Managing Sport Tourism Experiences: Blueprinting Service Encounters.The
Handbook of Managing and Marketing Tourism Experiences, pp.195-215.
Williams, 2016. 4 Managing Event Projects.Events Management: An International Approach,
affable.