Event Planning and Management Report: Dream Sales Machine Ltd, London

This report examines the key aspects of event planning and management, focusing on the scenario of Dream Sales Machine Ltd. It covers the process of researching and developing event plans to meet customer and business requirements, including setting objectives, designing format and content, and detailed financial planning. The report also explores the development and implementation of event policies and procedures, managing resources and logistics such as venue selection, catering, and marketing, as well as the importance of people skills in event execution. Furthermore, it analyzes methods for monitoring and evaluating events, including attendee satisfaction, monetary outcomes, and social media mentions. The conclusion highlights key management skills and the significance of proper logistics and monitoring for successful event outcomes. The report also includes references to relevant academic sources.

MANAGING AND PLANNING AN EVENT

INTRODUCTION
Managing and planning an event is interrelated to one
another but yet it has specific difference as both of these
functions are helpful in meeting demands and needs of the
customers. The PPT is based on The event company which
is having their operations in UK and they have worked with
huge corporations and many venture which are growing and
so many other businesses of various sizes and scale.

Manage Resources And Logistics To Ensure
Events Are Delivered In Line With Event Plan.
Various resources are required so as to perform the event in
an effective manner which is explained as under:
Set objectives: In this the company sets their objective
with reference to a particular event so as to attain those
objectives in a sequential manner.

CONTINUE…
Format and content design: In this budget is made as
per the requisites of the customer so as to assist the
manager in delegating the roles for further operations.
Event planning: This is associated with logistics and
marketing and the detailed plans of financial status of the
company which is mandatory to achieve goals in a
considerable manner.

CONTINUE…
Venue: This is the part which is consuming the huge part of
total cost and total budget of the event planning. The venue is
required to be fixed as according to the needs and
specifications given by the client so as to meet all their needs.
Catering: Under this services related to food and beverages
are provided to the client. This includes the food as per their
specifications of client which may be veg or non-veg.

CONTINUE…
Logistics: This includes audio and video equipment,
flooring, furniture and health and safety related equipment
which are carried at the place of event by The event
company so as to execute the event in a successful manner.
Marketing, PR and communication: With the view to
promote the event marketing activities are performed so as
to sell more and more tickets of the prescribed event.

CONTINUE…
People: This is considered the most valuable asset which
enables the manager to run their event in smooth manner.
Delivering your event: This is the master plan of the
prescribed event which is going to be conducted by The
event company that includes catering, venue and many
other required information.

CONTINUE…
Some key management skills are there which is required
to follow by event management companies so as to plan
their activities in an effective manner and to control all the
activities before starting of the event. These are explained
as under:
People skills: This is associated with suppliers, vendors,
government and customers

CONTINUE…
Listening: This the skill of an individual to understand
and recognise needs of their client which can be obtained
by having effective communication from the client so as
to know about their requirement.
Organised: Under this all the factors are managed in an
effective manner so as to grab control over the event and
to execute all the activities within the given frame of time.

Monitor And Evaluate To Ensures
Customer And Business Requirement Are
Met
Various methods are adopted by The event company so as to
perform activity of monitoring and controlling. These
methods are explained as under:
Attendee satisfaction: Under this feedbacks are obtained
by people which may be the clients or those person who
have attendant the event which is hosted by The event
company.

CONTINUE…
Monetary outcomes: This is the amount of money which
is collected by The event company in lieu of conducting
the event.
Registration numbers: Under this number of people who
has attended the event is recorded so as to measure the
effectiveness of marketing plans in the events which were
used by the company for this event.

CONTINUE…
Media and press hits: This is defined as the succession
of the event which is calculated by the level of coverage
of the event and the profit earned thereon by this
coverage.
Social media mentions: This is the reflection of activities
which were performed by the company in the process of
pre event..