Event Planning and Project Management (MOD006061) Report

This report provides a comprehensive analysis of event planning and project management, beginning with a comparison of the core concepts and definitions of each discipline. It then delves into the practical application of these concepts within the context of planning and producing an exhibition at ExCeL, a major exhibition center. The report analyzes the phases and fundamental techniques required, focusing on the Shone and Parry Planning Process and its application. This includes a detailed examination of the initiation, planning, implementation, event, and closure phases. Within each phase, specific techniques are explored, such as defining event concepts, setting SMART objectives, utilizing Work Breakdown Schedules (WBS), and managing finances. The report also covers marketing planning, resource procurement, risk assessment, crowd management, and evaluation methods, providing a holistic view of the event planning lifecycle. The analysis incorporates relevant academic sources and practical examples to provide a well-rounded understanding of the subject.