Event Plan Report: THT3119 Solving Own Problems Seminar Project

This report details the planning and design of a two-day town health check seminar titled "Solving our own problems." The project, initiated by the Sydney Walled Towns Network (SWTN), focuses on addressing local issues related to public realm, heritage, retail, and tourism. The report includes an executive summary, guest list, and analysis of event markets, stakeholder roles, and cost estimations. It provides an overview of the event's objectives, scope, strategy, and concept design. The report covers logistics, including customer, product, and facility management, and integrates marketing and promotion plans. The report also includes a Gantt chart, WBS, and a flyer. The assignment also includes details on how to identify the target market and event objectives, as well as marketing strategies.