Event Planning Report: Christmas Party at Metro Bar, Luton Campus

This report provides a comprehensive executive summary and detailed plan for a Christmas-themed event at the Metro Bar, Luton Campus, University of Bedfordshire, targeting students. It begins with an introduction to event planning and its key components, followed by an overview of the event, including its theme, venue, and target audience. The report then delves into the marketing section, applying the marketing mix (product, price, place, promotion, people, process, and physical evidence), segmentation, targeting, and positioning strategies. It outlines human resource requirements, detailing pre-event, on-duty, and post-event staffing needs with their roles and responsibilities. Furthermore, the report includes financial requirements, such as budgeting and fund allocation, for the event. The report concludes with a summary of the key findings and recommendations for successful event execution, referencing academic sources to support its analysis. The appendix includes additional details to support the overall planning process.