Unit 29: Managing and Planning an Event - Event Management Report

This report, written from the perspective of AOK Events, explores the critical aspects of managing and planning successful events. It details the importance of resource management, including establishing objectives, event design, planning, location selection, and catering. The report emphasizes the significance of key administrative skills such as people skills and listening. Furthermore, it outlines techniques for evaluating and monitoring event success, including attendee satisfaction, financial results, registration numbers, media coverage, and social media engagement. The report concludes that effective resource implementation and the application of appropriate skills are essential for delivering successful events and meeting customer and business requirements. The document is contributed by a student to be published on the website Desklib. Desklib is a platform which provides all the necessary AI based study tools for students.

MANAGING AND PLANNING AN
EVENT

TABLE OF CONTENTS
PART B
Introduction
Manage resources and logistics for ensuring events are
delivered within TIME
Evaluation and monitoring to ensures customer and
business requirement are met
CONCLUSION
REFERENCES

INTRODUCTION
Managing and planning an event is an interchangeable performance that is
related with each other but there are some differences among functions
are generates problems which is used for satisfying the needs and wants
of customers. This report is written from the perspective of AOK events
that organise events for large corporations, charities and industries. Along
with this all events are different from each other and managed at different
size. This report includes various resources that are used for organising
an event with more success. Along with this management model to
satisfy customer requirements will be included in this report.

MANAGE RESOURCES AND LOGISTICS FOR
ENSURING EVENTS ARE DELIVERED WITHIN
TIME
Some of the essential resources which are required for delivering an event more successful
are mention as below:
 To establish objective- This is the first step which is helping organisation to decide all
essential objectives which relates with particular event for completing it in proper
manner.
 Design- Most essential aspects for the design of organisation relates with work
performance and there task as it leads business management to complete all task
according to event design and its goals.
 Event planning- An event is completed with motive of accomplishing various task so
different parties are also required to manage functions in time. Marketing,
transportation, financial aspect etc. work as key aspects for successful planning.

CONTINUE…
 Location- The most complex task for the event manager is to decide the
right location or venue for completing all work as per policy and strategy.
This defines that it is essential that location of event must be easy to
reach. Along with this it must be centre so all individuals reach at
location on time.
 Catering- This refers to all those services that relates with food
management it also defines that it includes meals and food items to
customers. AOK events is offering all types of food including veg and
non-veg.

CONTINUE…
There are some key administration aptitudes that are required to deal with
the successful occasions through the pre-occasion and it is as depicted
beneath as:
 • People abilities: It incorporates the merchants, associates,
clients, providers, directors, staff, government authorities and so on. To
effectively direct the occasion they all the particularly significant factor
of the occasion.
 • Listening: It is the capacity of a person to comprehend the
necessity of the other party and it assists with making a compelling
correspondence that assists with growing more advantage results in
determined timeframe.

EVALUATION AND MONITORING TO ENSURES
CUSTOMER AND BUSINESS REQUIREMENT
ARE MET
There are various techniques through which The occasion organization
screens and controls the accomplishment of an occasion that is as
characterized beneath as:
 • Attendee fulfillment: It is the greatest input that is gathered
from the social event of the people groups. It could be discover by
directing the overview and through email correspondence also in mirrors
the quantity of individuals that go to the occasion.
 • Monetary results: It is the arrival of the aggregate sum of cash
that is put by The occasion organization as income. It is the procedure of
the organization through which the distributed spending will be allocated
and afterward organization further contrasts that and the income age to
gauge the benefit proportion.

CONTINUE…
 Registration numbers: It is the examination of the real number of
individuals that registration in the occasion that assists with estimating
the aftereffect of the presentation of the showcasing procedure that is
applied by the organization.
 • Media and press hits: It characterizes the accomplishment of
the occasion as much the occasion inclusion will be secured by the
organization that much benefit has been picked up by the organization
regarding brand worth and market picture.
 • Social media makes reference to: It mirrors the response of the
focused on showcase as The occasion organization plays out the pre
occasion challenge and gave the fortunate draw that pulls in the huge
number of open.

CONCLUSION
With the above report it is concluded that with the implement of different
sources it is easy for organisation to deliver an effective and successful event. This is
also beneficial for the event manager and employees for implementing right skills that
are essential to manage the events by delegating right task to organisation. Further, it
also leads to conclude right method to monitor and control aspects for making an event
more successful.

REFERENCES
 Tiberghien, G., 2019. Managing the planning and development of
authentic eco-cultural tourism in Kazakhstan. Tourism Planning &
Development, 16(5), pp.494-513.
 Zachko, O. and Kobylkin, D., 2018, September. Discrete-event modeling
of the critical parameters of functioning the products of infrastructure
projects at the planning stage. In 2018 IEEE 13th International Scientific
and Technical Conference on Computer Sciences and Information
Technologies (CSIT) (Vol. 2, pp. 152-155). IEEE.
 Ziakas, V., 2014. Planning and leveraging event portfolios: Towards a
holistic theory. Journal of Hospitality Marketing & Management, 23(3),
pp.327-356.