Destination Marketing & Event Strategy Plan - MRK 436 Winter 2019
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Homework Assignment
AI Summary
This assignment delves into event strategy and destination marketing, focusing on the role of Destination Marketing Organizations (DMOs) and the benefits of hosting events like the Tour de France. It examines how events can promote tourism, position destination brands, and attract visitors. The assignment also discusses potential disadvantages of hosting events and analyzes the synergy between events and DMO objectives. Furthermore, it explores green initiatives for events, using the Toronto Summer Music Festival as an example, and compares the advantages of annual versus one-time events for destination promotion. The document provides insights into creating environmentally friendly events and leveraging events to enhance a destination's brand image and attract tourists. Desklib offers a platform to access this and many other solved assignments for students.
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