HAT301: Attraction and Event Management - Adelaide Oval Analysis

This report examines the event life cycle of the Adelaide Oval, focusing on its development and future sustainability. It begins with an introduction to event management's role in tourism and the economy, emphasizing the creation of opportunities and positive impacts on host locations. The main body of the report explores the future development stage of the event life cycle model, specifically legacy planning, highlighting the importance of stakeholder collaboration, political and community support, and the creation of organizations to promote sports and related initiatives. The report analyzes the Adelaide Oval's legacy and provides strategic recommendations to event stakeholders on enhancing sustainability. These recommendations include emphasizing authentic and social themes, considering environmental and social impacts, addressing financial ramifications, addressing local concerns, and utilizing innovative measures like the use of recycled materials and overcoming issues of urbanism. The report concludes by emphasizing the importance of considering environmental impact and collaboration with NGOs. The report references various academic sources to support its analysis and recommendations.

Attraction and Event Management
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INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
REFERENCES................................................................................................................................8
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INTRODUCTION
Event management plays significant role in the tourism and hospitality industry by helping the
economy and have diminished the pace of joblessness. It has been evaluated that events are
consistently creating opportunities in number of ways for growth and development. Significant
occasions like the Cricket World Cup or the Olympics and more have consistently pulled in an
enormous number of travellers to the individual nations (Varnajot, 2020). Both the travel
industry and occasion the executives have significantly affected and developed crude social
affairs to enormous scope occasions while drawing in vacationers from various pieces of the
world to go to these occasions (Zanghelini and et. al., 2020). Furthermoe, it has been evaluated
that events has brought about the production of host networks and vacationer locations across all
the spots. Another significant objective of events is to make a positive of respective location. The
improvement of occasions in the monetary sense tackled the issue of joblessness and affected
financial development, particularly in created market economies. The best model for this is the
effect of major games, for example, the Olympic Games or World Championships of mainstream
sports, on the monetary development of host nations and the travel industry. Present report has
been conducted on development stage of Adelaide oval, which is mainly owned by South
Australian Cricket Association with the help of event life cycle model.
MAIN BODY
Future development stage of the Even Life Cycle Model
Future development stage of an event includes legacy planning that basically include five
key points that are:
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It has been evaluated that legacy planning begins with getting the help from all invested
individuals including political and local area pioneers. It has been evaluated that the key partners
who are engaged with the arranging, execution and subsidizing of inheritances are required to be
effectively recognized (Bahramian and Yetilmezsoy, 2020). In addition to this, it event is
required to be upheld by the public government and the nearby administrators and furthermore
by the corporate partners and grassroots local area coordinators. All gatherings included are
required to be persuaded of the significance of accomplishing the heritages instead of focusing
on the short term financial effects (Özdipçiner, Aktaş and Ceylan, 2020). Furthermore, it is
essential that the association between the partner’s makes organizations and those organizations
can be utilized to build the more noteworthy information on game and related issues. For
instance, the organizations between legislators, neighborhood partners and game alliances can
advance the picture of a game city, and that picture can be utilized to acquire grassroots level
advantages, for example, training programs, offices for schools, sport for all and extra game
occasions (de Bortoli, Bouhaya and Feraille, 2020).
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). According to the analysis it has been evaluated that Adelaide Oval has significantly
left as sustainable legacy for future tourism growth. However, in this there are some effective as
well as required measures that are required to be considered in order to enhance effectiveness of
future development stage of event life cycle.
Figure 1Even Life Cycle Model
Three strategic recommendations to event stakeholders on how event legacy could be more
sustainable
According to the above mentioned analysis it is recommended to event stakeholders to
effectively emphasise on the five main areas Adelaide Oval needed to invest in order to develop
its long-term legacy (Zufall and et. al., 2020).
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Figure 2: Long-term legacy framework for the Adelaide Oval
It is essential for event stakeholders as well as coordinators to utilize authentic and social
subjects to create yearly occasions that draw in guests and make social pictures in the host urban
areas by holding celebrations inside local area settings (McCartney and Su Man, 2020). There
are number of factors by emphasising upon which event can be more sustainable. In this, it is
essential for event stakeholders to effectively consider environmental as well social impacts
(Markard, 2020). The effects of occasions can enormously influence the personal satisfaction of
the nearby inhabitants. It has been contended that procedures should be embraced to assume
responsibility for the social and natural effects of celebrations and investigation is required when
taking focus at the financial effect of each singular occasion (Neus, 2020). In addition to this,
event stakeholders are also recommended to emphasise about the financial ramifications in order
to effectively measure the manner in which event profit upon the host local area. In addition to
this, it is also recommended to event stakeholders to significantly to address the worries of the
nearby individuals and effectively reduce the negative effects (Ejrnæs and Jørgensen, 2020).
They are also recommended to the view of the nearby occupants and show ability to talk about
the underlying proposition for the celebration with the neighborhood local area. In addition to
this, it has been evaluated in Adelaide Oval, gold, silver and bronze awards are required to be
given (Dorrer, Popov and Bartuzanova, 2020). In this as to ensure long term legacy of event,
event stakeholders are recommended to make sure that medals were delivered from reused
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materials. For this, the council depended on Australian Mint, a state organization that works in
reusing destroyed objects of regular day to day existence to extricate the valuable metals. With
the help of this event can be effectively conducted while considering environmental suitability.
In addition to this, it is also recommended to event stakeholders to emphasise upon the measure
by conquering issues of urbanism (Godovykh and Hahm, 2020). The new host urban areas of
uber occasions have utilized it to contain the social disturbance emerging from fast urbanization
and financial development. It has been evaluated that with an aim to redevelop the city utilizing a
blend of public and private area financing that reasonable the business and social points is an
effective measure through which event long term sustainability can be assured (Müller and et.
al., 2020). Along with this, while focusing upon the primary 'Green Games', and its
Environmental Audit Legacy-Sydney was the principal Games to be examined all through by
Greenpeace. In addition to this, in any future event' natural effect will be decided by the Sydney
benchmark, and consequently participation with NGOs (in data sharing, arranging and execution
just as in building up the standards for development, crude materials acquirement, and so forth).
Thus, by considering upon all the above recommended measures event stakeholders can assure
event to be more sustainable.
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REFERENCES
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