Analysing Tourism, Hospitality & Events: Theming & Newham Hotel

This report explores the critical elements of cohesive experiences in tourism, hospitality, and events, focusing on how effective theming contributes to customer satisfaction. Using the Newham Hotel as a case study, the report examines the background of experience and the experience economy, highlighting the importance of theming in creating memorable customer experiences. It determines market trends influencing the Newham Hotel, such as digitalized guest experiences, personalization, and the desire for unique experiences. The analysis underscores the significance of cohesive experiences for both consumers and businesses, emphasizing how it enhances customer utility and provides a competitive edge. Consumer trends related to theming, including mobile technology and pre-booking facilities, are also identified. The report concludes with recommendations for the Newham Hotel, including the implementation of a Customer Feedback System, to further improve customer experiences and satisfaction. The report is available for students on Desklib, a website offering a range of study tools and academic resources.

Understanding
Tourism
Hospitality &
Events
Experiences

TABLE OF CONTENTS
• INTRODUCTION
• Background of experience and experience economy
• Importance of theming in experience
• Discussing and justifying the theme of the experience
• Determining the trends and development in the market that influence the Newham Hotel
• Analysing the importance of cohesive experience to the consumer and business
• Determination of the consumer trends for experiencing theming
• Recommendations
• CONCLUSION
• REFERENCES

Aims and objectives
• To investigate the role of theming in order to create effective
Cohesive experience for the customers

INTRODUCTION
• Tourism, Hospitality and event
experiences refers to the experience
that assures the memorable experience
to the customers.

Cont.
• Customer experience determines the
satisfaction rate of the customers
and this can be measure with the
cohesive experience concept.

Cont.
• The current report will illustrate the main elements
of Cohesive Experience that assures effective
satisfaction to the customers.

CONT.
• The Newham Hotel theme has been
selected in order to describe the
experience of the customers. The hotel
in located in UK and assuring the
effective customer services.

Background of experience and experience
economy
• Experience refers to the procedure of living through an
event or throughout the event. This determines the
number of utility experienced by the person. In similar
manner, the experience of the customer provides the
idea about the satisfaction rate of the customers.

Cont.
• Thus, Customer experience derives
from the experience economy.

Importance of theming in experience
• Theming plays the vital role in creation of the effective
experience for the customers. Theming performs the
various elements such as, Increase customer
experience, creates bond and attracts customers.

Discussing and justifying the theme of the
experience
• The Newham hotel has been selected for determining the
experience. This hotel is concerned with the effective
vision of assuring quality services to their customers in the
affordable prices.

Determining the trends and development in the market
that influence the Newham Hotel
• Digitalized guest experience- This has been considered as
one of the important trend in the market for the hotel. For
example; The customer prefers the hotels who are digitally
effective and includes Mobile check-in, voice control and
touchpoint facilities.