Events Design Report: A Case Study on Event Planning and Design

This report delves into the realm of event design, with a specific focus on ABC London Event Co. and a case study involving a children's birthday party. It begins with an introduction highlighting the growing significance of event design in the UK, where companies like ABC London Event Co. provide comprehensive services for various events. The report outlines the purpose, which is to plan a circus-themed birthday party for kids, detailing the theme, venue selection (National Centre for Circus Arts), and event design plan. The plan encompasses catering, decoration (with a focus on balloons and circus-themed elements), invitations, and a detailed menu tailored to children and adults. The report also emphasizes the importance of music selection to enhance the party's atmosphere. Overall, the report provides a comprehensive overview of the elements involved in planning a successful and engaging event, particularly for a children's birthday party.

EVENTS DESIGN

Table of Contents
INTRODUCTION .........................................................................................................................1
TASK ..............................................................................................................................................1
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Event designing is one of the sector which is raising on high graph in present time.
Different types of events are organised for numerous purposes. There are many business firms in
UK that are effectively offering their services to its customers. Nowadays, people do not have
much time so they contact to such event management firms. ABC London Event Co. is one of
the leading organisation in UK that is providing effective designs for various events such as
birthday parties, fashion shows, cultural weddings, corporate events as Summer and Christmas
party, Award ceremonies, Charity functions and others (Allison, 2011). This sector has achieved
enhanced growth in present time and there are many good opportunities that are available to
individuals in this field. Number of people are motivated to work here and these organisations
has main focus to create innovative designs so that they can provide their services in varied
sectors of society on a larger pace. This is required for this company to organise event effectively
so that they can provide great experience to their client. This organisation is providing various
facilities to its customers so that wastage of time can be reduced. They have main focus to
provide effective services to its customers and it helps to enhance the brand value of their
organisation.
TASK
The demand for event management companies is increasing day by day. Huge segment of
society is nowadays approaching to such organisations for planning innovative ideas in relation
to their functions. They avail their services for different personal/professional events as birthday
party, wedding ceremony, award function, charitable and social events and so on. Many leading
firms are incorporated in UK that are effectively providing their services in this industry to a
large number of customers.
ABC London Event Co. is the company which is based in UK and providing innovative
designs to its client for their events. Many people approach to this organisation because of its
quality and effective work (Baresi and Guinea, 2013). The budget of different events are
different and they provide their services which can be affordable by the different individuals.
Designing of their event is very innovative and attractive as comparison to other businesses.
Purpose:
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In the present case, this organisation is going to plan for Birthday Party of kids. There are
so many innovative and attractive ideas that are available in this field. The main purpose of
birthday party is to have get together with family and friends. Kids are so desperate towards their
birthday. People meet with each other in such occasion. There are many events that are organised
by families from time to time so that they can provide best experience to their guest. Through
these events, conversation among people increases and it helps to enhance the relationship
among them. The main purpose of birthday party is to celebrate this day with family members
(Berridge, 2012).
Theme:
There are various themes that are considered by this company to organise birthday parties
like Teddy Bear theme, Cartoon characters, Circus theme, Mermaid and Pirate party idea etc.
The theme of Birthdayparty varies and it also depends on the birthday is of boy or girl. Girls
prefer fairy tail theme and other theme which is related to their choice. In the present case, the
theme for birthday party of Kid is based on Circus. This is the best theme which is chosen so that
it can be enjoyed by children at large. This is most suitable theme where kids can enjoy together
and take the best enjoyment out of this theme. In this content, kids wear circus attires like Zoo
animal dress, clowns, joker and other fancy dress. It is the most common theme for boys and
girls where both can enjoy and it is suitable to them. As the theme of the party is based on Circus
so it is required for the kids to visit in this party in Circus dress code like animal dress and others
(Curtin, Voytas and Stupar, 2012).
(Source-Circus themed party)
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Venue:
Number of venues are available in UK where birthday party can be celebrated. This is
important to consider all the venues before deciding the theme of the party. Many places are
available in UK where such parties can be organised as Victorian Bath house, The piano Works,
The old queen's Head, My kid Atelier, Birthday dream events, National Centre for Circus Arts,
Spun Candy Handmade Confectionery, The Golden Hinde etc. Venue of the party is based on the
theme and the age group. In the present case, National Centre for Circus Arts is chosen because
birthday celebration is of kid (Dhananjayan and Seow, 2012). Cited organisation provides their
services at large level to number of people and the venue of the party is most suitable and liked
by the kids. This is suitable to circus theme party. This venue has required space for 200 people.
Here, birthday party is organised for 75 people. The cited company is providing their services at
large level and at different venues. They have main motive to provide best experience to their
guest at party site.
Event Design Plan
Event is celebration of the some special day that is kept as memory. It depends upon
different factors. Planning is made according to the event. Celebrations are for different purposes
as wedding, birthday party, award function, social events and so on. There is one plan for
Birthday party of kids. There are various elements that are required to consider in planning for
birthday party (Getz and Page, 2016).
Event management company provides different plans and designs for different purpose
which are most attractive to client. It is required for them to design the function in a way so that
nobody can get annoyed and bored at event site. It is the duty of such planner to provide great
experience to guest. Event design plan should be attractive. This is the responsibility of event
management to plan all the activities accordingly so that it can attract and entertain people at
large. This is important for them to make sure that the function of the client can be run smoothly
and will be very attractive to large number of people. This is important for event planner to
design the function very attractively so they can provide long memory to client (Heemels,
Johansson and Tabuada, 2012).
Catering
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Different resources are used to plan a birth occasion and other functions. These are the
essential elements where focus is required to be made. Catering is one of the important factor
that is required to consider effectively. It is essential part of dinning and the birthday party is
organised with considering the style of serving food and beverage. As the plan is of birthday
party, this is required to serve food on attractive platters and moulds so that it will look nice and
children are attracted toward it.
Decoration
There are different ways to decor the venue so that it can be most likely by the kids. The
decoration is made with considering the theme of party. There are different designs are availed
by ABC London Event Co (Marx, 2014). that are most attractive. Many elements are used to
decor the place so that it can attract people. Balloon decoration is most effective one which is in
recent trend in UK. Different designs are made with the help of such particles so that it can be
decorated beautifully. As the theme of birthday party is of circus based so the decoration is made
by considering this theme. The decoration of venue is made according to the theme of the party
so that it can be most suitable with theme. Many objects are used in this regard so that birthday
party can be successful. The use of lighting is one of the factors that is most attractive to people
and it enhance the attraction of people. Sometime, decoration is made where there is dim lighting
but it depends upon the theme of the party. Many particles are used like stachue of animals and
Jockers so that it can relate to the theme. The decoration of this party is made by the use of
ballon so that it will nice and children like it so much.
Invitation:
The cited organisation formulate their plan according to number of guest. This is
important element that is required to consider so that event can be planned in effective manner.
There are many arrangements that are required to made for organising any event and the
important one is number of guest. ABC London Event Co. provides their services where they
provide the facility of invitation card. This is important segment where this organisation is
providing their services at large level (Matthews, 2015). There are some event management team
that do not provide such facility to its client and for that it is required for the client to visit some
other person where they can contact for invitation card. This facility is also offered by cited
company so that their client can not face any issue in this regard and also helps to serve the time
of their customer.
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Invitation card is designed as per the occasion and it consist of the required information
that is related to venue, time to reach and other information.
Invitation Card
Please come and join us to this special occasion.
We laugh and play at
Michele's
Birthday party
Saturday, December 2nd
From 6:00 PM to 10:00 PM
at
National Centre for Circus Arts
88 Golden Road
United Kingdom
RSVP to Mom
at 888-8888
Note- The theme of the birthday party is Circus and it is the kind request to all the guest to be in
Circus attires.
Menu:
To decide the menu of the party, focus is required to be made on the food which is most
liked by kids as well as on the choice of adults. The organisation focuses on the menu so that it
can be liked by the guests at large. There are many food items that are mostly liked by the kids
so it is required to consider these so that kids can enjoy it. Food items are based on the choice of
adult guests as well as kids (Rademakers, 2012).
Menu
Starters  Rainbow Sand witch
 Finger food
 Summer Fruit Sponge Pudding
 Burgers
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 White Chocolate Eton Mess Sundae
 Mini sausage rolls
 Cheese and pineapple
 Party Rings
 Iced Gems
 Candy Bracelets
Drinks and Mock-
tails
 Sherbert straws
 Chocolate Mocktini.
 Banana smoothie
 Fruity fusion
 Shirley temple
 American-style
 Italian soda
Main Course  Fish Stars
 Pea royale
Spring Vegetables and Truffle
 Norfolk crab
Pickled Cucumber, Egg Yolk and Oscietra Caviar
 Langoustine
Cauliflower and Verbena
 Veal sweetbread
Truffle, Potato and Celeriac
 Terrine of goose liver
Mango, Gingerbread and Tonka Bean
AGNOLOTTI
 “Ton sur ton”
Caramelised Onions
 Native lobster
 Sea bass
 Loin of lamb
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Desserts  Caterpillar Cake
 Rice Krispie Cakes
 Caramelized apple
 Rhubarb soufflė
 Amedei chocolate cremeux
 Coconut mousse
Ice Creams  Jelly and ice cream
 Choc ice
 Fruit splits
 Screwball
Music:
This is important segment that helps to make the party more attractive. Music is based on
the theme of the party and also depend upon the occasion of the party. For the present case, as
there is birthday party of the kid so they are going to play music which is most likely by the
kids. Many factors are required to consider in this regard as theme of the party, type of event,
party is of boys and girls, is it kids party or adult. This company is providing various services
and they organise dance floor for the children so that they can enjoy the party (Wang and
Lemmon, 2011).
Activities:
There are many activities which can be conducted in birthday parties. These activities
make this birthday party more interesting and enjoyable. There are different games that can be
conducted in birthday parties so that children can learn with doing fun. Following are different
kind of activities
1) Musical chair: This is interesting game which can be organise. In this number of chairs are
placed. The number of children run on music and when music stop they need to seat down on
chair. The child who is not able to find any chair will eliminate from the game.
2) Treasure hunt: This also another interesting activity which can take place in this children has
been told to find treasure. The teams are made. According to that the teams find out the different
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clues and reach to their final treasure. After getting first clue the group can go for another one
(Zhou and DiCesare, 2012).
3) Face painting: This is very interesting activity which can be used that can take place in
birthday party. In this children show their creativity and draw pictures and stuff on each other
face. They can use different kind of colours. The most attractive face painting get the prize in
last. In this particular theme also can be given to children so that they can draw paintings
accordingly.
4) Glamour relay race: In this two teams and be formed. These two team have different
accessories and sets of clothes (Berridge, 2012). These teams with their team work dressed one
team members. One team member is having one accessory that he/she can use in creative
manner. The team who dressed their team member in most attractive way will win prizes.
5) Gun shoot: This is another game which can be planned in birthday party. In this the board of
balloon can be put and children burst them by using gaming guns. The child who burst maximum
number of balloons will win the game.
Return Gift:
This organisation provides the facility of return gift to the client. It saves the time
of the people as there is no requirement for them to contact some one for arranging gifts for kids.
The gift that is provided by this event planning company is as per the choice of client. Like in
present case they are providing their services in birthday party so that it is required for them to
select gift which is for the use of children. It may be releted to playing gift, related to study
material etc.
Budget
There are several things where cost is incurred. It is required for the event management
company to consider every element and provide complete graph related to area of expenditure to
the client so that such person can be aware of the total amount require to expand in this regard.
Budget covers the cost of every element that are essential part to organise birthday party. In
present case, budget is prepared for cited event company where there is birthday party of around
75 people (Allison, 2011). The total cost is as-
Items Expenditure (Value in £)
Food (For 75 people) £500
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Games and tattoos £240
Animal rides £100
balloon £50
Return gift £220
Photography and videography £150
Music Cost £70
Cake £100
Total Cost £1430
CONCLUSION
As per above discussion it can be concluded that event management is one of the sector
which is growing at faster level in present time. There are many services that are offered by
event management companies so that they can satisfy their customers and can provide better
service at large. ABC London Event Co. is the organisation that is providing their services in
event management. In the present scenario, they are going to organise birthday party for kids. So,
this is important for them to consider necessary factors in this regard so that they can provide
best experience to guest at party to the guest.
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REFERENCES
Books and Journals
Allison, P.D., 2014. Event history and survival analysis: Regression for longitudinal event data
(Vol. 46). SAGE publications.
Baresi, L. and Guinea, S., 2013, June. Event-based multi-level service monitoring. In Web
Services (ICWS), 2013 IEEE 20th International Conference on (pp. 83-90). IEEE.
Berridge, G., 2012. Designing event experiences. 2012). The Routledge Handbook of Events.
Oxford, UK: Routledge.
Curtin, S .J., Voytas, D .F. and Stupar, R .M., 2012. Genome engineering of crops with designer
nucleases. The Plant Genome. 5(2). pp.42-50.
Dhananjayan, A. and Seow, K.T., 2012, August. Automating timed specification transparency
for human designer validation of real-time discrete-event control requirements. In
Automation Science and Engineering (CASE), 2012 IEEE International Conference on
(pp. 908-913). IEEE.
Getz, D. and Page, S.J., 2016. Event studies: Theory, research and policy for planned events.
Routledge.
Heemels, W. P. M. H., Johansson, K. H. and Tabuada, P., 2012, December. An introduction to
event-triggered and self-triggered control. In Decision and Control (CDC), 2012 IEEE
51st Annual Conference on (pp. 3270-3285). IEEE.
Marx, L., 2014. KARLA.
Matthews, D., 2015. Special event production: The resources. Routledge.
Rademakers, T., 2012. Activiti in Action: Executable business processes in BPMN 2.0. Manning
Publications Co..
Wang, X. and Lemmon, M.D., 2011. Event-triggering in distributed networked control systems.
IEEE Transactions on Automatic Control. 56(3). pp.586-601.
Zhou, M. and DiCesare, F., 2012. Petri net synthesis for discrete event control of manufacturing
systems (Vol. 204). Springer Science & Business Media.
Online
Children's birthday party ideas and themes. 2017. [Online]. Available
through :<http://www.goodtoknow.co.uk/family/525908/birthday-party-ideas-themes>.
[Accessed on 18th July 2017].
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