Global Events (Unit 30) Report: Industry Analysis and Recommendations

This report, prepared for a BTEC HND in Hospitality Management, provides a comprehensive analysis of the global events industry. It begins with an overview of event types and the industry's structure, followed by an examination of factors influencing its development. The report evaluates the economic value and impacts of various global events, including mega, major, and hallmark events, on host environments at international, national, regional, and local levels, considering both positive and negative impacts. It also investigates the legacy of events, focusing on sustainability. Furthermore, the report explores management strategies for responsible event development, including stakeholder responsibilities, corporate environmental management, and the role of government. The influence of the macro environment, employing the PESTLE framework, and its impact on decision-making are also assessed. A SWOT analysis is conducted for a specific event, evaluating planning criteria and recommending improvements to minimize adverse impacts and maximize profit. The report uses relevant literature to support its evaluations and critical assessments.

Submission Front Sheet
Assignment Code: ABRQF
Programme: BTEC HND in Hospitality Management (RQF)
Unit Title and Number: Global Events (Unit 30)
RQF Level: 5 Module Code R/616/1823
Credit value: 15 credits
Module Tutor: Funmi Margaret Alalade
Module Tutor Email: [e-mail]
Date Set: 04/05/2021 Distribution Date --/05/2021
Cohort Jan 20 A
Student’s name
Registration number
First Submission? Second Submission?
Word Count
Learner’s statement of authenticity
I certify that the work submitted for this assignment is my own. Where the work of others
has been used to support my work then credit has been acknowledged. I have identified
and acknowledged all sources used in this assignment and have referenced according to
the Harvard referencing system. I have read and understood the Plagiarism and Collusion
section provided with the assignment brief and understood the consequences of
plagiarising.
Signature Submission Date --/07/2021

Introduction
Provide general overview of events, Definition of events and Types of Event and what you aim to
do in your report.
DO NOT PUT P1, P2 AND SO ON IN YOUR REPORT
P1: LO1 Diversity of the global events industry
Xxxxx
Structure and organisation of Global Events
Xxxxx
The role of different types of events in society
Xxxxx
P2: Factors that have influenced the development of the
events industry globally
Xxxxx
Note: You must provide a minimum of four (3) factors and explain in reasonable details
Evaluation of the key factors that have influenced the development,
structure and organisation of the events industry and the role of
different events in society
Xxxxx
Note: Merit criteria – provide evaluation of a minimum of four (3) factors using relevant literature
arguments to appraise the implications, contributions, benefits, etc.)
Critical evaluation of the key factors that have influenced and
shaped the events industry and the role they play in society
Xxxxx
Note: Distinction criteria – provide critical evaluation of a minimum of four (4) factors using
relevant literature arguments from different sources to appraise the implications, challenges,
advantages and disadvantages, etc.)
P3: LO2 Evaluate the Economic value of range of global events on
the host environment

Defined them first, then explain what they are, give 2 examples for each
 Mega events
 Major events
 Hallmark events
Note: evaluation of the economy value MUST cover international, national, regional and local
level minimum of two different global events on each of the type of events above. Use relevant
literature arguments to appraise the implications, contributions, benefits, etc.)
Impact of a range of global events on the host environment Economic impact Tourism and Economic (commercial) impact Physical and Environmental impact Social and cultural impacts Psychological impacts Political impacts
Note: evaluation of Positive & Negative impact of a minimum of two (2) global events on host
environment using relevant literature arguments to appraise the impact
Legacy of a range of global events on the host environment
This section should focus on Sustainability, measuring events long-term impacts on stakeholders
and on systems at local, national, and international levels
Note: Provide evaluation of the legacy of a minimum of two (2) global events using relevant
literature arguments to appraise the implications, contributions, benefits, etc.)
P4: Management strategies used to support responsible
event development for a range of global events
You should focus on responsible event development that covers:
 Event stakeholders and responsibilities of organisations to meet different stakeholder interests
and expectations
 The use of the corporate environmental management model (CEM) in measuring event and its
outcomes.
 The use of the balance scorecard (BSC) in measuring event and its outcomes.
 The role of the event industry in balancing the impacts of events

 The role of government: governmental responses to environmental and operational factors
affecting events.
Note: the review must cover the above and use relevant literature arguments
Critical evaluation of specific management strategies used by the
events industry to support responsible event development for a
range of global events
Provide a particular management strategy used by the events industry to support responsible event
development for a range of global events
Note: Merit criteria – provide critical evaluation by using relevant literature arguments to
appraise the implications, contributions, benefits, etc.)
Critical assessment of the impact of global events on different levels
of the environment
 Impact of global events on different levels of the environment
Evaluation of strategies used to support responsible event
development
 Strategies used to support responsible event development
Note: Distinction criteria – Provide critical assessment by using relevant literature arguments
from different sources to appraise the implications, challenges, advantages and disadvantages,
etc.)
P5: LO3 Positive and negative impacts of the macro environment on
the global events industry
 The context of the macro environment: The application of the PESTLE framework (Political,
Economic, Social, Cultural, Technological, Legal and Environmental considerations) on how
event organisers need to monitor and forecast external influences.
Note: Do not list any point, you must explore in reasonable details all points highlighted above
Influence of macro environment (PESTLE) on decision making and
organisational behaviour
 The impact of demographic and psychographic change affecting event workforce skills and
knowledge
 The impact of digital and social technologies

 The global shift in economic and social power
 Ethical and sustainable growth
Note: Support this section with relevant literature arguments and specific examples
Evaluation of the macro environmental factors influencing the global
events industry
Applying specific examples, evaluate the macro environmental factors influencing the global
events industry
Analysis of their influence on Xxxx decision-making and organisational
behaviour
Analyse their influence on decision- making and organisational behaviour
Note: Merit criteria – provide evaluation by using relevant literature arguments to appraise the
implications, challenges, benefits, etc.)
P6: LO4 SWOT analysis for XXXX event to examine and assess the
criteria essential for the successful planning of Events
 SWOT analysis
 The planning function (Event concept planning which includes the intent to bid, feasibility
analysis, decision to proceed or cease)
 Strategic planning for events, financial, human resource, project, marketing and sponsorship
planning, branding strategies
 Decision-making process when planning events (Formulating the idea to feasibility, the bidding
process and bidding campaign, Event life cycles and the different stages of planning in the life
cycle)
 Role of stakeholders, e.g. the event host, the Government, the media, the host community
 The transformation process of events
Approaches to effective planning:
 Key strategies related to event risk management e.g. safety, sponsorship, funding
 Trends and issues affecting specific events, e.g., conflicting needs of stakeholders, needs and
receptiveness of the community, cultural sensitivity and awareness, globalisation and
technology, etc.

Note: the analysis must cover the above, also ensure you use relevant literature arguments
Critical evaluation of the criteria essential for the planning of events
considering the impacts of the internal and external environment
Critically evaluate the criteria essential for the planning of events taking into consideration the
impacts of the internal and external environment
Note: Merit criteria – provide evaluation by using relevant literature arguments to appraise the
implications, challenges, benefits, etc.)
Recommendation for improvements and solutions for Xxxx event to
minimise adverse impacts and maximise profit
Provide recommended improvements and solutions for a specific event to minimise adverse
impacts and maximise profit
Note: Distinction criteria – provide strategic recommendations for the events you conducted a
SWOT analysis on.
Conclusion
Xxxxxx
References
Xxxxxx
assignment brief
Scenario and Activity:
The tourism development department within a popular tourism destination believe that
bringing more conference and event business to the area should be part of the destination
strategy for growth. The department has two main strategic aims:
• To promote the destination as a leading global destination for business, cultural,
leisure and sports events.
• To increase the destination, share of the international events market and deliver long-
term jobs and improve the destination’s economy.
As a trainee events coordinator working with a small team of consultants specialising in
event management, you have been appointed to research on the feasibility of building the

destination to a board of potential investors anywhere in the world. To achieve this you
need produce a consultancy report and hand them in to the team as part of the planning
stage.
The report should critically evaluate the key factors that have globally influenced and
shaped the development, structure and organisation of the events industry and the role of
different events in society. Ado not forget to examine first the diversity of the global events
industry including its structure and organisation, including three examples from chosen
event categories.
Additionally, you need to critically assess the value, impacts and legacy of a range of
global events on different levels of the environment and critically evaluate the specific
management strategies used to support responsible event development for a range of
global events.
Then, you need to provide recommended improvements and solutions for a specific event
to minimise adverse impacts and maximise profit
To do so you will have to first evaluate the macro environmental factors influencing the
global events industry and analyse their influence on decisionmaking and organisational
behaviour while applying specific examples.
Then, after conducting a SWOT analysis for a specific event of your choice, critically
evaluate the criteria essential for the successful planning of events taking into
consideration the impact of the internal and external environment.