Global Events: Macro Factors, Impacts, Improvements & SWOT Analysis

This report examines the influence of macro environmental factors on global events, using the London Fashion Week as a case study. It explores both positive and negative impacts of these factors on decision-making and organizational behavior, including cultural considerations, language barriers, and economic aspects. The report emphasizes the importance of understanding physical, political, tourism, economic, and legal factors for successful event management. It proposes improvements and solutions for minimizing adverse impacts and maximizing profit, focusing on risk management, safety, and security. Additionally, the application of SWOT analysis for successful event planning is discussed, highlighting the strengths and weaknesses inherent in global event development. The report concludes by underscoring the diverse nature of the event industry and the importance of considering various aspects for effective event management. Desklib provides access to similar reports and study tools for students.

GLOBAL EVENTS

TABLE OF CONTENT
•INTRODUCTION
•MAIN BODY
•POSITIVE AND NEGATIVE IMPACTS ON GLOBAL EVENT FROM MACRO
FACTORS AND IMPACTS ON DECISION-MAKING AND ORGANIZATIONAL
BEHAVIOR
•MACRO ENVIRONMENTAL FACTORS THEIR INFLUENCE ON GLOBAL EVENTS
INDUSTRY AND ON DECISION- MAKING OF ORGANIZATION
•IMPROVEMENTS AND SOLUTIONS FOR EVENT AND ENSURING MINIMIZE
ADVERSE IMPACTS AND ALSO MAXIMIZE PROFIT
•APPLICATION OF SWOT ANALYSIS FOR SUCCESSFUL PLANNING OF EVENT
•CONCLUSION
•REFERENCES

INTRODUCTION
• Global event is well set-up and
organize activity which is
develops by group of people.
• So many factors influence the
perfect event development.
• Its essential when individual wants
to prepare structure for global
event expansion they analyze
external and internal factors.

CONTINUE..
• London fashion week event is
all above fashion event which is
develop for knowledge
development about fashion.
• This study will provide
information about how manager
organize perfect event with
knowledge of micro and macro
forces.

POSITIVE AND NEGATIVE IMPACTS ON GLOBAL EVENT FROM MACRO FACTORS AND IMPACTS ON DECISION-MAKING AND ORGANIZATIONAL BEHAVIOR
• Individual behaviour and group of
people influences performance of
perfect event development but
positive aspect is new things
development from multiple
countries culture combine
together in event, engagement of
creativity and many more.

CONTINUE..
• These are positive impact
from global event.
• Negative impact is manage
of different culture is
complex task, language
barriers, different test of
product etc.

CONTINUE..
• Environmental knowledge
develop information about
which factors influences that if
any organization wants to
develop their business in
international market which
type of weather mainly
impacts.

MACRO ENVIRONMENTAL FACTORS THEIR INFLUENCE ON GLOBAL EVENTS INDUSTRY AND ON DECISION- MAKING OF ORGANIZATION
Physical and environmental factor
Large size of events and
international event affects by various
factors. Physical and environmental
aspects refers to activities which is
influence from unwanted weathers,
unconditional crises etc.

CONTINUE..
• Political impacts
Government rules and regulation
acceptance is major essential for
events as well and expansion of
great performance of
organization.

CONTINUE..
• London fashion week event
manager knows that their political
environment is stable so they
effectively organize event.
• On the basis of acceptance of
political aspect by manager event is
successfully happen.

CONTINUE..
• Tourism and economic aspect
According to recent market
trend people highly influence by
new fashion product adoption.
Those people how great
efficiency towards with the
fashion they mainly connects
has and engage with events.

CONTINUE..
• Almost overall world people
believes in maintain their
personality with application of
new designer clothes.
• But some time cultural activities
people when not develop their
interest towards with event and
flight charges, Country expenses
etc badly impacts on global
event.