Events Management Report: Hilton Hotel's Event Planning and Execution

This report provides a comprehensive overview of events management, focusing on the operations of the Hilton Hotel. It begins with an introduction highlighting Hilton's role in the hospitality industry and its involvement in managing various events. The report then delves into different categories of events, including private, corporate, charity, and live events, providing specific examples for each. It examines current trends shaping the events sector, such as virtual events, the use of artificial intelligence, and sustainable practices. The report includes a detailed analysis of event layout, using the example of a Tesco annual meeting hosted by Hilton, including attendee management, seating arrangements, and food services. It further explores additional services offered to meet client requirements, like speakers, marketing strategies, and audio-visual equipment. Finally, the report discusses different management roles within events, such as event managers, team members, and logistic managers. The report concludes with a discussion on measures to provide secure and safe event venues, emphasizing the importance of safety protocols and technologies. The report is based on the assignment brief for the Pearson BTEC HND in International Travel and Tourism Management, focusing on Unit 7: Managing Conference and Events.