HNC/HND Global Events: Macro Factors and SWOT Analysis

This report provides an in-depth analysis of the global events industry, examining the macro environmental factors influencing its operations. It explores the political, economic, social, technological, environmental, and legal aspects affecting event management, using the London Excel Exhibition Centre as a case study. The report includes a SWOT analysis of a specific event, highlighting internal strengths and weaknesses alongside external opportunities and threats, such as the Rio 2016 Olympics. Furthermore, it outlines essential criteria for successful event planning, including sponsorship, funding, and safety measures, and concludes with a summary of key findings and references. The report aims to provide a comprehensive understanding of the complexities and dynamics of the global events sector and the factors that contribute to successful event execution.

Global events

Introduction
Events industry is one of fastest growing sector at international level which
includes personal, business, religious and charitable functions. These are
properly plan, organise, manage and execute by events companies to meet
expectations of clients and achieve organisational objectives. London Excel
Exhibition Centre is company which operates within events industry at global
level and has been successful in managing different types of events at global
level.

Examine macro environmental factors for event
industry at global level
Macro environment factors includes different external factors which identifies opportunities
for events industry which has direct and indirect influence on business and its operations.
These factors have positive and negative impact on decision making and organisation
behaviour, explained below:

Political factor
There is need that political environment of country in which organisation is operation
has to be stable so that London Excel Exhibition Centre finds opportunities for
growth and development. It affects its decision taken at top level and policies
making so that it can operates successfully in nation.

Political factor
There is need that political environment of country in which organisation is operation
has to be stable so that London Excel Exhibition Centre finds opportunities for
growth and development. It affects its decision taken at top level and policies
making so that it can operates successfully in nation.

Economical factor
This includes wages, interest rates, economic condition which has direct impact on event
industry. This has direct influence on policies made by organisation as it has stake in profits
and growth policies of London Excel Exhibition Centre. Keeping these factors in mind
events are organised as strong economic conditions will have more opportunities to
celebrate events which will bring profits for organisation.

Social factor
This includes customs, preferences, beliefs, opinions and other related factors to customers or
clients. London Excel Exhibition Centre will completely understand this factor so that it can
meet expectations of clients and organisational objectives.

Technological factor
This aspect of macro environment is changing and have direct impact on decision making of
events industry. There are different tools and techniques which are now available so that
events are executed in innovative manner. If London Excel Exhibition Centre is able to adapt
these changes and meet clients requirements then they will have sustainable advantage.

Environmental factor
This includes natural resources, demographics and psycho-graphic changes that
took place in business environment. London Excel Exhibition Centre need to analyse
these factors so that it can achieve satisfaction level of clients and if it fails to understand then
there will be negative impacts on its revenue and therefore on survival.

Legal factor
This comprises of legal aspects of business which are rules and laws governing the
event industry at global level. If London Excel Exhibition Centre compile with these rules
then there will be no legal issues against company and its brand image will be positive.

SWOT analysis for a particular event
It refer to a strategic tool and technique which is used by the people and
organisation to find out and identify the internal and external components that affect
the actions and activities. Internal factors consider strengths and weakness whereas
external factors involve opportunities or growth options and threats or risks.

Strengths
 The Brazilian government provide a good support to this events. Rio 2016,
command plan formulates part of the Brazilian government's vision to commit in
sport as accelerator for social segregation by four main programs social
involvement through sport and leisure, elite sport, enlargement of sports
substructure and hosting major events.
 Strategical preparation of legacy and revitalization advised in advance of the
games and the vents organised in effective manner without facing more national
and international conflicts, complexities and issues.