This report provides a comprehensive analysis of Evian Water's marketing communication strategies. It begins with an introduction to the company, its product range, and an overview of the target market, specifically focusing on the UK market. The main body of the report critically evaluates the characteristics, features, and effectiveness of various marketing communication tools used by Evian, including advertising, personal selling, sales promotions, and public relations. It examines the application of the AIDA model in Evian's advertising campaigns. The report also explores a strategic marketing communication plan for the UK market and discusses how Evian applies the elements of the communication process within a global context. The analysis includes an examination of the company's promotional methods, its competitors, and the factors influencing its success, such as product quality and pricing. The report concludes with a summary of the findings and provides references to support the analysis.