Evidence-Based HRM: Presentation on Strategic Value to CERA Strategy

This presentation defines evidence-based management (EBM) in Human Resources, highlighting its fundamental features like utilizing scientific evidence, considering stakeholder outcomes, improving evidence through organizational data, and enhancing decision quality. It emphasizes the importance of HR in organizations like CERA by impacting business strategy, developing compensation structures, ensuring workplace safety, managing conflicts, assisting with hiring, and training employees. The presentation discusses the benefits of EBM, including enhanced reliability, increased education, alignment with organizational goals, an investigative approach, and effectual risk management. It further explains how HR can impact business strategy through employee motivation, talent acquisition, cross-sectional functions, performance analysis, and employee engagement. The presentation also includes a CRAP test evaluation of online information sources used to support the strategic value of HR, concluding that HR is of strategic value to CERA.

Human Resource Management
Student Name
Lecturer’s Name

WHAT DOES THE TERM EVIDENCE-BASED
MANAGEMENT (EBM) MEAN?
Rynes, Giluk & Brown (2007) stated that according to Rousseau,
“EBM means translating principles based on best evidence into
organizational practices. Through EBM, practice managers develop
into experts who make organizational decisions informed by Social
Science and organizational research.”

THE FUNDAMENTAL FEATURES EBM
According to Rousseau & Barends (2011), EBM combines four
fundamental features:
 Utilises the best Scientific evidence from authentic sources
 Outcomes of decisions on stakeholders and society
 Improving on evidence by gathering organizational facts, indicators,
and metrics.
 Improves decision quality, reduces bias, and increases valid learning
over time.

REASONS WHY HR IS ESSENTIAL TO CERA
 Impact business strategy
 Develop realistic compensation structures according to employees’ position
and performance
 Ensures the workplace is safe and crises are managed properly
 Deals with workplace squabbles
 Assist with the hiring process
 Train new members and develop old ones for higher positions.
(Ruth Mayhew,2019)

WHAT ARE THE BENEFITS OF EBM?
 Enhances the organization's reliability in our team
 Increased education increases productive decision making
 Aligns my team’s practice with the objectives and goals of the
organization
 A more investigative approach based on existing information, data,
analytics and statistics
 Effectual management of risk by my team.

HOW CAN HR IMPACT BUSINESS STRATEGY?
 Drive employee’s motivation towards attaining CERA’s goals
 Attracting and retaining top talent, and enriching diversity
 Carry out plans to enforce cross-sectional functions that support the
business strategies of CERA.
 Conduct performance analysis that keeps employees on their toes to
increase their productivity
 Engage employees around CERA’s objectives to get feedback, ideas,
reactions, and recommendations. (Tom Starner, 2015)

A CRAP TEST FOR INFORMATION FROM
www.hrdive.com/news/five-ways-hr-really-canimpact-business-str
ategy
Currency
 The information published in 2015 and is yet to be updated
 It has not been specified whether the topic requires current sources
information, or older sources work as well.
Relevance
 The information relates to the topic in question.
 It is appropriate for the audience, Mark French and the CERA executive
team.
 I looked at several sources before settling for this particular one.

A CRAP TEST FOR INFORMATION FROM
www.hrdive.com/news/five-ways-hr-really-canimpact-business-strat
egy
continued...
Authority
 The author is Tom Starner, a journalist who has been covering about Human
Resource for over two decades, proving that he is qualified to write about
the topic.
Purpose
 The purpose of the information is to persuade the CERA executive team that
the HR function is of strategic value to the organization
 The information is biased to the HR department as intended
 The information provided is factual

A CRAP TEST FOR INFORMATION FROM
smallbusinesses.chron.com/10-reasons-hr-important-organisation-
22424.html
Currency
 The link is functional.
 The article was published in 2019 and has been updated recently on
January 29
Relevance
 The information relates to the topic in question.
 It is appropriate intended audience, Mark French and the CERA executive
team.
 I looked at several sources before settling for this one.

A CRAP TEST FOR INFORMATION FROM
smallbusinesses.chron.com/10-reasons-hr-important-organisation-
22424.html continued…
Authority
 The publisher is Small Business – Chron.com
 The author is Mayhew Ruth; she has been an HR subject matter since 1995,
proving that he is qualified to write about the topic.
Purpose
 The purpose of the information is to persuade the CERA executive team that
the HR function is of strategic value to the organization

CONCLUSION
 In his five years at the Chartered Institute of Personnel and
Development (CIPD) as the assistant director-general, Duncan Brown
concluded that HR was an unfathomable ‘black box.’
 He got persuaded after using exceptional amounts of members’
subscriptions to order innumerable academic studies.
 This is strong evidence to conclude that the HR function in CERA is
of strategic value.

Works Cited:
Mayhew R., (2019, January 29). Ten Reasons HR Is Important to an Organisation.
Small Business – Chron.com. Retrieved from
smallbusinesses.chron.com/10- reasons-hr-important-organisation-22424.html,
Accessed March 24, 2019
Rynes S. L., Giluk T. L., Brown K.G., (2007). The Very Separate Worlds of
Academic and Practitioner Periodical in Human Resource Management:
Implications for Evidence-Based Management. Academy of Management
Journal, Vol. 50, No. 5, 987-1008
Rousseau D., Barends E.G.R., (2011). HRM in the 21st Century: Becoming
an Evidence-based HR Practitioner. Blackwell Publishing: Human Resource
Management Journal, Vol 21.
Starner T.,(2015). Five Ways HR Really Can Impact Business Strategy.
Industry Dive
www.hrdive.com/news/five-ways-hr-really-canimpact-business- strategy/407391/
, Accessed March 24, 2019