Evidence-Based Practices at BBC: Impact on Stakeholders & Growth

This presentation provides a comprehensive analysis of evidence-based practices at the British Broadcasting Corporation (BBC). It explores how the BBC uses evidence in various aspects of its operations, including selection techniques, employee recognition, and performance management. The presentation highlights the importance of accurate and ethical data collection for effective decision-making and discusses how organizational policies and procedures support these practices. It also examines the BBC's relationships with internal and external stakeholders, emphasizing the creation of value for customers and stakeholders through fair practices. The role of social media in improving communication and organizational practices is also addressed, along with potential risks. Furthermore, the presentation touches upon maintaining a customer-focused attitude to ensure high standards and customer satisfaction, and it includes an analysis of survey data related to workplace flexibility, personal time, culture, and absence rates across different departments within an organization.

Slide 1

Slide 2
Evidence based practices refers to the systematic procedure under which the decision and actions
has been taken by the organization within analysing the best evidence that are available to them.
These practice provides the guidance to the company in terms of creating higher values for the
customers, employees and all the stakeholders that are part of the business. BBC is the national
broadcaster of the UK.

Slide 3
It has been considered as the vital aspect as it ensures the effective working scenario in the
company. British Broadcasting Corporation is one of the biggest public company in UK which
performs the large number of operations here are he examples of evidence based practices that
ensures the effective outcomes for the corporation:
Selection technique- Using effective selection technique by HR team is one of the example of
the evidence based practice. The HR department of BBC gathers all the information regarding
the candidates and uses the best selection method in order to appoint. As a result, effective bunch
of human resource has been appointed.
Employee recognition- This refers to providing the appreciation to the deserving one. HR team
of BBC analyse the employees work and collects the evidences and on the basis of that, the
appreciation has been given to the employees.
Performance management- Supporting better team work and ensuring the cooperation has been
assured under the evidence based practices in BBC. So, the performance of employees can
become more effective. As a result, the employees will contribute in effective manner and this
leads to enable BBC to achieve higher rate of growth and success.

Slide 4
As it is the collection of the facts and figures that provides the assurance of adding and providing
strength to the corporation. BBC is a large public corporation that gathers the large number of
data in relation of telecasting the information.
The corporation is using the data in order to increase the growth of their business. Also, it is
highly important that the data that has been collected must be accurate, ethical and fresh that
ensures the data of current time.
As this leads to promote the better and effective decision-making in the organization and the
effective decision-making always opens up new opportunities for the firm. Following the ethical
concern in assessing the data is important as it assures the fair practices by the corporation. It has
been found from various studies that, BBC is performing all the ethics. As a result, the
corporation has gain the trust of the customers and employees.

Slide 5
As this ensures the evidence-based practices. The employees in the BBC are from different
demographical areas.
Therefore, there identity and records has been mentioned as this helps in taking the decision
about the organisational policy that ensures the diversity.
Recruiting- This data has been gathered from Applicant tracking system. This includes the
information about the number of applicants which involves CV of the applicants. The data has
been monitored and on the basis of that, the decision has been taken in terms of calling the
applicants in BBC for further process.
1.5 Determining ways in which organisational policies and procedure and different form of
evidence may be used in order to support the decision-making
Organisational policy in BBC reflects the cooperation among the employees also, the corporation
focus on maintaining the ethical aspects towards every stakeholder. The another form of
evidence includes the data that has been gathered by the marketing department, R&D department
and different department. Marketing team of BBC gathers the evidence from the market and on
the basis of that, the decision has been made in relation of implementing the strategies. Also, HR
department collects the data about the employees and on the basis of that, the decision regarding
the employees has been taken in the organisation. Thus, the organisational policy determines the
working procedure and on the basis of that, the required decision has been taken.

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Internal stakeholders of the organization are the employees while the external stakeholders of the
organisation are the external bodies such as government, customers, investors and so on. BBC
performs the evidence practices with all of these stakeholders and customers.
Also, the professional relationship has been maintained with them in order to create effective
interaction. Evidence based practices plays the major part in establishing the effective
relationship with the customers and stakeholders as these ensure the fair practices that increases
the value of the customers and other stakeholders.

Slide 7
It is highly important that the value has been assure to the customers and stakeholders as they are
the part of the business and the vital role has been played by them in terms of performing the
operations of the business.
The evidence-based practices states that, the gathering of data and performing the work has to be
done in such manner that ensures the value towards the stakeholders and customers.
This is all about creating and ensuring the higher value to the customers and stakeholders. Here
are the certain benefits that has been experienced by BBC in terms of assuring the value to the
customers and stakeholders.
The organisation has been proven effective enough in terms of getting the attention and faith of
the customers as the corporation is ensuring the higher value to the customers.
The investors getting influence in order to make investment as they get the effective amount of
return and by this way the value towards them has been ensured.
The employees of the corporation feels motivated as the evidence based practices has been
performed towards them. Also, the training session has been introduced for the employees.
The company has been proven effective enough in performing the legal formalities. This
indicates the creation of value towards the government. Hence, no penalties has been made by
the government.
2.3 Social media can be used effectively at internally and externally in workplace in order to
improve the communication and the organisational practices along with highlighting the risk
Social media has been determined as the effective tool that improves the communication at the
workplace at internal and external level. BBC is highly conscious about using the social media
platform. As a result, the corporation is effectively managing the communication with the
employees and customers as well. The social media helps in remembering the birthdays, work

anniversaries along with this, it gives recognition to the outstanding performance as well. It leads
to create the interaction among the employees and influence the team performance. Also, it helps
in managing the effective communication with the customers. Software such as customer
feedback system helps in making effective interaction with the customers. There is a risk that is
involved in this is that, the social media often show irrelevant information many times that can
lead to misguide the corporation.

Slide 8
For example: British Broadcasting Corporation getting the numerous benefits because of the
people professional.
As they perform the task such as, recruiting, selecting and performance management of the
employees.
The HR team in the corporation supports the good practices by implementing the effective
organisational policy such as, inclusion of all employees, performing fair practices, following the
ethics and morals. All of these elements generates the sense of belongingness in the mind of the
employees. Furthermore, it leads to provide the impact on the commitment and engagement of
the employees in the corporation.
The value creation towards the employees leads to provide the impact on the employees
commitment and engagement at the workplace that directly affects the over-all growth of the
business. Also, it assures the open culture in the company where everyone gets the equal
opportunity in terms of expressing their opinions.
2.5 Maintaining customer focused attitude in order to ensure the high standards and
customers satisfaction in own role
It is highly important to manage the customer focused attitude as it ensures the higher customer
satisfaction and ensures higher productivity in the business. I will ensure the customer focused
attitude by implementing the customer oriented work culture where the priority has been given to
the customers. Also, I will gather the data in relation of the needs and wants of then customers
and on the basis of that, the decision has to be made.

Slide 9
Apart from this, it has been known that, the concept of evidence based practices assures the
ethics and morals in the organization and this is one of the integrated part of the business.

Slide 10
Razzaq and et.al., 2018. Knowledge management, organizational commitment and knowledge-
worker performance: The neglected role of knowledge management in the public
sector. Business process management journal.
Stahl and et.al., 2020. Enhancing the role of human resource management in corporate
sustainability and social responsibility: A multi-stakeholder, multidimensional approach to
HRM. Human Resource Management Review. 30(3). p.100708.
Sukhari, A. and de Villiers, C., 2019. The influence of integrated reporting on business model
and strategy disclosures. Australian Accounting Review. 29(4). pp.708-725.
Taconis, M., 2018. How high potential coaching can add value-for participants and the
organisation. International Journal of Evidence Based Coaching & Mentoring. 16.

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TABLE OF CONTENT

TASK 2............................................................................................................................................3
Analysing survey:........................................................................................................................3
Calculation of absence rate for each department:........................................................................4
1. Calculating loss of working days in three-month for each department:..................................4
2. Estimating the projected average loss of working days over 12 month period:......................5
Calculating the cost of pay assuming all absentees are contractually paid full remuneration
whilst off sick during the three-month period:............................................................................5

TASK 2
Analysing survey:
Flexibility at the workplace:
During an survey it has been observe that R&D department is more flexible than other
department. During survey; 74% of employee out of 390 strongly agreed and 23.7% neither
agree not disagree. Whereas 2.6% employees strongly disagree. On the other hand,
Administration department provide flexibility to their employee, during survey; 4.27% of
employee strongly agree on flexibility whereas 95% employee strongly disagree. While in
Marketing department; 100% of employee strongly agree whether flexibility is provided by
organization or not. This survey clearly show that R&D department have higher flexibility as
compared to administration and marketing department.
Personal time after working hours:
During survey, it has been observed that personal time of employee after working hour is
been consumed by organization. For example; in R&D department; 187.2% employee out of 290
strongly agree. Whereas 52% of employee neither agree nor disagree and 39% of employee
strongly disagree on the argument of personal hour. When looking at survey done with
administration department, nearly; 95.5% of employee strongly agree and 2% does not provide
their opinion and 4% of them strongly disagree. It can be seen that organization is occupying
personal hours of employee which means they are getting extra load even after working hours.
Culture at the workplace:
During survey, it has been observed that culture of the organization is quite favourable
which means percentage of employee satisfaction can be analysed for example; R&D department
showed that 77.5% of employee strongly agree and 10.5% neither agree nor disagree whereas
48.75% strongly disagree. On the other hand, administration department have different response
as compare to R&D, because; 30% of employee strongly agree and 30% neither agree nor
disagree whereas 41% of employee strongly disagree on the point of good culture in the
workplace. Culture play vital role in every organization which means without culture workplace
will become complex and work will be impacted.
Absence rate in the workplace:
During survey, it has been observed that absence is major issue in all department, this
rate is quite higher causing organization huge losses. When looking at R&D department, it can

be seen that; 74.2% of employee strongly agree and 25.2% neither agree not disagree whereas
1% strongly disagree on the point of absence rate in their department. When talking about
administration department, 5% of employee strongly agree and 0% of employee neither agree
nor disagree whereas 96% of employee strongly disagree on the point of higher absence rate in
the department. On other hand, marketing department have different rate of absence, these are;
95% of employee out of 18 strongly agree that absence rate is lower in their department whereas
5% of employee neither agree not disagree on the point. Absence is major issue in the
organization, it is very clear that absence is quite higher causing huge loss to the organization.
Skills development opportunity:
During survey, it has been observed that R&D department provide opportunity to develop
skills and nearly; 96.7% of employee out of 390 strongly agree that organization provide skill
development opportunity whereas 2.6% of employee neither agree not disagree and only 1% of
employee strongly disagree. Skills development opportunity are right of every employee, this
allows them to sharpen their pre-existing skills and to develop new set of skills to become
capable for their career life which somehow benefit organization as well.
Calculation of absence rate for each department:
1. Calculating loss of working days in three-month for each department:
A) Research and Design department:
=one day hour/ number of days
=37.5/6
=6.25
hours lost through absence
=1876/6.25
=300
B) Administration:
= one day hour/number of days
= 37.5/6
= 6.25
hours lost through absence
= 237/6.25
= 37.92

C) Marketing:
= one day hour/number of days
= 37.5/6
= 6.25
hours lost through absence
= 20/6.25
= 3.2
2. Estimating the projected average loss of working days over 12 month period:
A) Research and Design department:
Hour lost X quarter
= 300×4
= 1200
B) Administration department:
Hour lost X quarter
= 37.92×4
= 151.68
C) Marketing department:
Hour lost X quarter
= 3.2×4
= 12.8
Calculating the cost of pay assuming all absentees are contractually paid full remuneration whilst
off sick during the three-month period:
A) Research and Design department:
average hourly pay X hour lost
= 35×300
= 10500 euro
B) Administration department:
average hourly pay X hour lost
= 12.50x37.92
= 474 euro
C) Marketing department:

average hourly pay X hour lost
= 28×3.2
= 89.6 euro