An Essay on the Evolution and Trends of Tourism in the 20th Century

This essay examines the significant shifts and developments in the tourism industry during the latter half of the 20th century. It delves into the rapid expansion of the market, driven by technological advancements, changes in consumer behavior, and the rise of international travel. The essay discusses the influence of transportation systems, information technology, and telecommunications on the industry's growth, as well as the evolution of hospitality and leisure sectors, referencing examples like Premier Inn. It explores the changing demands of tourists, the importance of customer satisfaction, and the industry's response to economic and seasonal fluctuations. The analysis covers domestic, inbound, and outbound tourism, highlighting the interconnectedness of various components within the tourism ecosystem, including accommodation, food and beverage, and leisure activities. The essay concludes by emphasizing the crucial role of technological and cultural changes in shaping the modern tourism landscape.

ESSAY

Table of Contents
INTRODUCTION...........................................................................................................................1
TITLE- Tourism trends in latter half of 20th century ....................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
In today's scenario hospitality industry is managing those people who move from one
place to another in order to gain entertainment purpose or business function. It undertakes
several companies like hotel, restaurants etc. Tourism is the practice of travelling to recreate
some function that is proceed by an individual in order to change the environment that helps to
learn new things. The main agenda of this is tourism is to provide accommodation to tourist to
enhance the promotion of tourism industry. Leisure is the opportunity or time in which an
individual will enjoy the time by relaxing and not performing the duties. Work for this study is
based from the view of Premier inn which is well known British Chain of UK (Phillips and
Moutinho, 2014). In this assignment knowledge about tourism along with their characteristic will
be covered in this report. Apart from this structure, components and evolution of tourism,
hospitality and leisure industry is discussed in the assignment.
TITLE- Tourism trends in latter half of 20th century
Tourism trends in the latter half of the 20th Century is grow with rapid face. In respect to this
tourism industry is increasing their market through different ways which helps them to generates
more income for their business. Along with this some trends that are useful for business are
included in this report which helps an organisation to manufacture those products that are
influences more number of customers to purchase them. Usually most of the tourist of twenty
century visits international country which determines that there is international rise in increase of
countries. As most of present customers are self sufficient which perform different activities on
self basis. Like hotel booking, travel operator, ticket buying etc. so they perform their work on
different basis. Within the last century there are continue changes are seen in hospitality industry
which undertakes several aspect such as destination, food etc. and economy of country. Along
with this in parallel period changes that mostly impact on hospitality business is due to
technological changes (Nunkoo, Gursoy and Ramkissoon, 2013). It context of this this changes
helps them to increase capability of infrastructure development, new methods of transportation
etc. As a result traditional tourism industry which only developed for upper class is not able to
attract more customers. So changes that take place in later twentieth century attract consumer on
mass level which determines that middle and lower class are essential factor for individuals.
Moreover it is also useful to attract investor that enhance their profits. Example- Travel industry
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generates not only profits for their organisation but they also develop the economic condition of
country as well as region. This results that they create desirable results that encourage more
individuals to visit the country.
In present scenario tourism industry is growing rapidly which determines that they face
frequent changes in their work. To overcome from this an organisation develops effective
strategy that are faced by development and further growth in tourism industry. Basically tourism
is very popular in the contemporary world which signifies that they number of tourist or clients is
increasing day by day (Leung and et. al., 2013). Moreover the modification in hospitality trends
develop all sectors of tourism whether they are niche or mass market. In simple words it is
determined that tourism sector boost the economy of both national as well as inter-national
market. The evolution of tourism industry in 20th century is influenced by several changes which
grow all organisation for longer period in the industry through adopting the changes according to
the market trends. Within circumstances of technological changes are transparent that is
predicted in transportation system.
In early 20th century the most advanced system of transport system was trains that is
developed in Europe and America while rest of the world does is suffering from the problem of
developed transportation system because of not proper infrastructure. Moreover the development
of rail-roads worldwide is stimulated by tourism sector because better transportation system
helps tourist to facilitate effective travel services in the industry. In addition by mid of twentieth
century tourist industry is emerging due to which it helps individuals to travel between different
countries on quick bases. Due to this reason the hospitality or tourism industry is growing on
daily basis. While technological changes are emerged in the late years of 20th century the growth
of this industry is directly related with information technology and telecommunication sector. In
fact due to this changes tourism industry grow towards larger extent. In respect to past industry if
technology changes are compared then present information system is more beneficial for
industry because it is more effective and provides quick results to customers. While in past
because of lack information tourist faces problems to reach new destination in the countries.
In recent years tourism industry focuses on those aspects that relates and impacts on
tourist or individuals of country. Apart from this in early twentieth century it is difficult to
isolated from motherland of tourist (Jauhari and et. al., 2012). Like visitors from Europe
travelled towards African or Asian countries face complex situation in order to travel from one
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place to another. Therefore the development of information technology which includes mobile
phones, internet help persons to move out from their physical boundaries. This results that
individual develops those places that fulfil with more number of tourist (Dolnicar and Ring,
2014). In such way tourist not make positive results through implement of modern
telecommunication tools or system.
Their are different ways by which tourist sector is defined. So for this reason BTA (British
Tourist Authority) that decided overall direction in order to ensure the safety of the tourist.
Along with this they also develops different framework that is beneficial for Premier inn
because it helps them to complete their work ethically in a country. Tourist section is defined
into three different parts which is also mention in this task. Domestic individuals are residents of
one country that travel within the local boundaries of country. Along with these inbound
individuals belong to other country and travel among other counties of the world. Apart from this
Outbound Individuals are local visitor that travel in another country. Example- People of UK
visit United Nation.
Hospitality activities are inter-related with the tourism sector. In simple terms it is
defined as the combination of food and accommodation that create large segment of industry.
Example- Premier inn creates large segment that helps them to fulfil the needs of customer
which results in increasing the profits of the organisation. Some essential elements of hospitality
business is included in this assignment that are also responsible to change the trend.
Accommodation is the service that undertakes all kind of lodging services such as bed, breakfast,
entertainment etc. that lead them towards satisfaction of customers. Food and Drink is the
another factor that related with hospitality business is to provide good quality foods to customers
that represent their local taste. Tourism and travel is the broader factor that directly impact on
hospitality business (Becken, 2013). As they helps tourist to move from one place to another.
Leisure as well as hospitality industry both are directly inter-related with each other it
includes all services that develop tourism oriented products or services. Like theme parks, event
planning, entertainment and adventure sports activities. Moreover they creates active and passive
activities for clients due to which they achieve high satisfaction level. Example- Sport activities
in which customers take part or also enjoy them by watching. Unstable demand in tourism
industry demand of customer changes in short run due to change in season, economic conditions
or other several factors. Therefore it is mandatory for Premier inn to measure or predict the
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demands of customers frequently. Tourist industry or organisation deals in products and services
in parallel way. Like Premier inn provides restaurants and sight seeing services to their
customers to ensure the loyalty of them. Participative in this activities an organisation complete a
activity through involving customers. Like Premier inn organises football and cricket match for
customers (Bastič and Gojčič, 2012). It results that they enjoy their vacations. It is not necessary
that all clients want to become a part of different activities as they came with the purpose of
relax. Therefore hotels such as Premier inn creates recreational activities to create entertainment
for customers. Customer satisfaction The main intention of hospitality products is to satisfy the
needs of customers. Like an unhappy customer will not continue consume their hotel services.
Perishable Products that are offers or deliver by hospitality industry are perishable in nature. It
defines that an consumer will not face same experience while consuming the goods it
determines once a hospitality service is taken then it will gone.
CONCLUSION
In the end from the sum of all above points it is concluded that technological and cultural
changes includes different system that are related with development of tourism sector. Large
number of aspects perform crucial role in growing of hospitality business such as transportation
system, information technology provide support to individuals that related with consistent of
tourism industry. Moreover it is also generates western culture by creating cooperation between
different countries.
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REFERENCES
Books and Journals
Bastič, M. and Gojčič, S., 2012. Measurement scale for eco-component of hotel service
quality. International Journal of Hospitality Management. 31(3). pp.1012-1020.
Becken, S., 2013. A review of tourism and climate change as an evolving knowledge
domain. Tourism Management Perspectives. 6. pp.53-62.
Dolnicar, S. and Ring, A., 2014. Tourism marketing research: Past, present and future. Annals of
Tourism Research. 47. pp.31-47.
Jauhari and et. al., 2012. Challenges for the global hospitality industry: an HR
perspective. Worldwide hospitality and tourism themes.
Leung and et. al., 2013. Social media in tourism and hospitality: A literature review. Journal of
travel & tourism marketing. 30(1-2). pp.3-22.
Nunkoo, R., Gursoy, D. and Ramkissoon, H., 2013. Developments in hospitality marketing and
management: Social network analysis and research themes. Journal of Hospitality
Marketing & Management. 22(3). pp.269-288.
Phillips, P. and Moutinho, L., 2014. Critical review of strategic planning research in hospitality
and tourism. Annals of Tourism Research. 48. pp.96-120.
Sørensen, F. and Jensen, J.F., 2015. Value creation and knowledge development in tourism
experience encounters. Tourism Management. 46. pp.336-346.
THIRKETTLE, A. and KORSTANJE, M., 2013. Creating a new epistemiology for tourism and
hospitality disciplines.
Tran, B., 2015. Expatriate selection and retention: Identifying and assessing the other
characteristics beyond knowledge, skills, and abilities. In Handbook of research on
global hospitality and tourism management (pp. 468-492). IGI Global.
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