Questionnaire: Examining eWOM's Role in HK Scuba Diving Purchases

This document presents a questionnaire designed to investigate the impact of electronic word-of-mouth (eWOM) on the purchasing decision-making process of individuals in Hong Kong, specifically in relation to scuba diving services. The questionnaire explores various aspects, including the reliability and trustworthiness of eWOM, the influence of social media platforms, the impact of online customer reviews, and the roles of gender, age, and branding in shaping consumer choices. It also delves into whether consumers are sometimes misled by eWOM, which sources (social media, blogs, etc.) are most influential, and whether eWOM provides sufficient information for consumers to judge service providers or if further investigation is needed. The questionnaire aims to provide insights into how eWOM affects customer behavior in the scuba diving market in Hong Kong.

Running head: QUESTIONNAIRE 1
Questionnaire on the Impact of Electronic Word-Of-Mouth on the Purchasing Decision Making
Of People in HK In Relation to Scuba Diving
Student Name
Institution Affiliation

QUESTIONNAIRE 2
Questionnaire on the Impact of Electronic Word-Of-Mouth on the Purchasing Decision Making
Of People in HK In Relation to Scuba Diving
1. Do consumers rely on eWOM as a pivotal source of information for guiding them in
their purchasing decision for scuba diving?
2. Are electronic word of mouth true and reliable? Do they represent the true value of
different service providers?
3. Do social media platforms such as Instagram, Facebook, and Twitter affect consumer
decision on scuba diving? Do different online platforms have the same reviews on the
particular service provider or are they contrasting?
4. Does online customer reviews and feedback affect consumer decision on the service
provider to choose for scuba diving? Are the reviews and recommendations updated?
Are they consistent from different individuals about a particular service provider?
5. Which gender is more influenced by eWOM on the service provider to choose for
scuba diving?
6. Which age range is more influenced by eWOM on the service provider to choose for
scuba diving?
7. Does the brand as passed by different social media platforms and media houses have
an effect on consumer choice for a service provider for scuba diving?
8. Do marketers influence consumers in their scuba diving purchasing decision?
9. Do the more positive reviews about a particular service provider increase the
purchasing decision of a consumer and vice versa?
10. Do previous customers’ recommendations and reviews affect customer buyer
behavior for scuba diving about age and gender?

QUESTIONNAIRE 3
11. Between male and female, who are more inclined to getting information for scuba
diving through eWOM?
12. Does information obtained from social media, blogs, and company websites have a
direct relation to age and gender in relation to decision-making?
13. Are consumers misguided by eWOM in choosing a service provider for scuba diving?
14. Between social media platforms, blogs, media houses, company websites and word of
mouth, which is more selling to consumers?
15. Do consumers trust the opinions and reviews posted by other customers online? Does
the reception of opinions and recommendations depend on age and gender of the
sender?
16. Is price, location, security and other benefits available online for various scuba diving
service providers? Are they consistent from one online platform to the other?
17. Is it possible for a consumer to judge a service provider based on eWOM? Should
they seek for further convincing like calling or visiting the service provider in person?
18. Is quality and safety guaranteed in scuba diving from eWOM?
19. Are the previous customers’ opinions and recommendations about specific service
providers bias free?
20. Does the amount of time a consumer spends online have a relationship with the
choice of the scuba diving service provider?
21. Is eWOM easy and efficient in choosing a service provider for scuba diving? For
example, can any customer of any age, education or background be able to
comprehend the information provided?

QUESTIONNAIRE 4
22. Do specific service providers attract more customers thorough eWOM such as
company websites, blogs, online recommendations and reviews as well as social
media.

QUESTIONNAIRE 5
References
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https://pdfs.semanticscholar.org/a1ac/90b17d79e2053ca77808bcf87bcd9c1fddd1.pdf