ExCeL Centre: Macro Environment & Global Event Industry Decisions
VerifiedAdded on 2023/01/19
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Report
AI Summary
This report provides an overview of the global event industry, focusing on the impact of macro environment factors on decision-making and organizational behavior, using the ExCeL Centre in London as a case study. It defines global events and categorizes them into private, corporate, and charity events. The report employs PESTLE analysis to evaluate political, economic, social, technological, legal, and environmental factors influencing global event planning, exemplified by a hypothetical cricket tournament at ExCeL. Recommendations for improvement include considering weather forecasts to mitigate environmental risks. The report also includes a SWOT analysis of the Olympic Games to highlight strengths, weaknesses, opportunities, and threats. Specific event planning criteria, such as developing a vision, assembling a team, creating a budget, selecting a venue, identifying partners, and developing event branding, are discussed. The conclusion emphasizes the diversity of the global event industry and the various factors influencing event development, including demand, motivation, economic contribution, and risk management.
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