London's ExCeL Exhibition Centre: Global Events Macro Analysis Report

This report provides an analysis of global events, specifically focusing on the impact of macro environmental factors such as political, economic, social, technological, legal, and environmental influences. The study uses the London's ExCeL Exhibition Centre as a case study and examines how these factors affect event planning, decision-making, and organizational behavior. It includes an evaluation of macro environmental factors and their influence, a SWOT analysis of global events, and recommendations for improvement, including strategic and financial planning. The report also covers approaches to effective event planning and evaluation criteria for successful events, concluding with strategies for event risk management and the importance of stakeholder relations. The study emphasizes the need for proper planning to minimize adverse impacts and maximize profits in the event industry. The report utilizes academic sources to support the findings and conclusions.

GLOBAL EVENTS

TABLE OF CONTENT
 INTRODUCTION
 The positive and negative impacts of global events on macro environment
 Evaluation of macro environmental factors and its influence on global events, decision-making and organisational
behaviour
 Recommendation for improvement and solution for specific event minimum adverse impacts and maximum profit
 SWOT ANALYSIS
 Approaches to effective planning
 Evaluation of criteria for successful planning of events
 Conclusion
 REFERENCES

INTRODUCTION
 Global events are build in order to connect brand and people with the power of live vents. There is
requirement of creative, passionate and innovate event professionals for different part of the globe
having different background and experience. Present study is based on the company London’s
ExCeL Exhibition Centre that is an exhibition and international convention centre in East London.

The positive and negative impacts of global
events on macro environment
There are different macro environment factors that are impacting the global events:-
 Political factor
 Economic factor
 Social
 Technological
 Legal
 Environmental
There are different demographic and psychographic change that are affecting the decision of the
event. There are change in living conditions of the people due to change in composition of
society's age. In order to manage these changes organisers of Olympics have to understand the
lifestyle of people

Evaluation of macro environmental factors and its
influence on global events, decision-making and
organisational behaviour
 Macro environment factors are having its great influence on the global events like Olympics as its
helps the organisation to take proper measures in order to overcome the barriers that are coming
between to organise the events effectively
 In order to have sustainable growth organisation have to work in such way tat the activities of the
business is not making any effect on the environment. Organisation have to manage the risk that is
involved in organising the events at global level as there are chances that due to some external
factors, event is affected.

Recommendation for improvement and solution for specific
event minimum adverse impacts and maximum profit
In order to improve the event and to minimise the adverse impacts of macro factors a proper planning
have to be taken into consideration by the organisers
 Strategic planning for events
 Financial planning for events
 Human resource management
 Sponsorship planning

SWOT ANALYSIS
 In order to analysis internal strength and weakness and external opportunities and threats, here is
select SWOT analysis. This help to analysis SOWT of Olympic event organize which are as
follows:
 Strength- There are different types of strength by organizing Olympic event. Strength is presence
a internal opportunity of event industry.
 Weakness- The weakness of Olympic event is protest by various and different countries by
political reasons because which are affect to event.
 Opportunities- Opportunities are create a great ways for event for improve their strength and
weakness of business in effective manner as well as move their business at other ways and success.
This include more sports ceremony like cricket to get higher viewer ship in country.
 Threats- Threats are affect to event and event industry by implementing new technologies and
better plan of event planning.

Approaches to effective planning
There different stages which are help to organise event successful in effective manner. There
are different steps for build event such as. There are different steps for build event such as
 Develop vision of Olympic games
 Put team together in the event
 Create event budget and select venue
 Identify event partners
 Develop event branding
For example: at the time of event it is very important to provide safe environment and use
safe equipment's. Its is very important to provide safety to their staff because they are work
with those equipment's as well as customers. Those are affect and influences London’s
ExCeL event planners in the planning of Olympic because customers wants those techniques
and equipment's in their event. Promotional tools can affect to event management by
expectations of customers

Evaluation of criteria for successful
planning of events
 The different strategies have to be adopted by the organisers for event risk management. These
strategies are to have safety measures, sponsorship, funding
 Many a time different conflicts arise between the stakeholders and organisers, so to conduct the
Olympics on time and effectively, organisers have to build an effective relation with its
stakeholders.

CONCLUSION
 From the above study it is been interpreted that there are different form of events taking place in
the society and are mainly differentiated on bases of size, form and content
 In order to improve the event and to minimise the adverse impacts of macro factors a proper
planning have to be taken into consideration by the organisers. Finally, report concludes that The
different strategies have to be adopted by the organisers for event risk management.

REFERENCES
 Amato, F. and et.al., 2019. Extreme events management using multimedia social networks. Future
Generation Computer Systems. 94. pp.444-452.
 Cornelissen, S., 2017. The global tourism system: Governance, development and lessons from
South Africa. Routledge.
 Dehghani, M. and et.al., 2017. A Step-by-Step Framework on Discrete Events Simulation in
Emergency Department; A Systematic Review. Bulletin of Emergency & Trauma. 5(2). p.79.