Comprehensive Analysis of Global Events: Excel Exhibition Centre

This report examines the multifaceted impact of global events, using the Excel Exhibition Centre as a case study. It explores the positive and negative consequences of such events, including their influence on business, infrastructure, and international relations. The report delves into macro-environmental factors like legal and political landscapes, and their impact on event planning. It further provides a SWOT analysis of the events, and offers recommendations to mitigate adverse impacts and maximize profitability. The study highlights strategies for effective event planning, considering both internal and external environmental factors, and concludes by emphasizing the significance of strategic management in the success of global events. References are provided to support the analysis. This report is available on Desklib, a platform offering study resources for students.

GLOBAL EVENTS

TABLE OF CONTENT
 Introduction
 Positive impact of global event
 Negative impact of global event
 Evaluation of macro environment factors and its influence on global event
 Recommendations for improvements and solutions for Specific event and to
minimise adverse impacts and maximise profit
 SWOT analysis
 Successful planning of events and impact on internal and external environments
 Conclusion
 Reference

INTRODUCTION
 Global events are the international communication agency that build to connect
different brands and people with live events and in the same way current report
provide a deep understanding of global events.
 It is based upon the case study of London's Excel Exhibition Centre and they wished
to saw as an Olympic Venue, 2012

Positive impact of global event
 It helps the business as well as the country to have enormous and social benefits.
 It also leads to infrastructure development that further leads to technological progress
 Global event also results in decrease in unemployment rate and bring more jobs
globally.
 Global event helps in making better relation of countries and improves the respective
political impacts on businesses.
 It impacts decision making and organisational behaviour as company work
effectively to build better relationship with mutual understanding

Negative impact of global event
 It may leave costly scars that may leads to various losses for business
 It may lead to political instability and may affect supply chain turmoil of
organisation.
 It impacts decision making and organisational behaviour as organisation works to
have better relationship with the respective supply chain turmoil's

Evaluation of macro environment factors
and its influence on global event
 Macro environments like legal, political, technological etc. influence the global
event.
 Olympic is having a great impact on country's political environment.
 Company works to build effective relation with other country in order to
organise the event effectively.
 Company also do proper research to understand the legislations of other
country so that they can follow them and overcome the risk

Recommendations for to minimise adverse
impacts and maximise profit
 Organisation have to build effective relation with the supply chain and its various
partners.
 Have to use digital technology in an effective manner in order to promote the global
event- Olympic
 Organisation have to do proper research with respect to host country in order to
follow there respective legal consideration while organising the event.

SWOT ANALYSIS
 Strength
 Weaknesses
 Opportunities
 Threats

Successful planning of events and impact on
internal and external environments
 Strength:- Different promotional activities helps the global event to have
recognition in market.
 Weaknesses:- Insufficient budget may not help the organisation to make the
Olympic event recognised or successful.
 Opportunities:- The global event Olympics leads to effective reputation of
organisation in global market.
 Threats:- There are different threats that are affecting the success of global event
like bad weather conditions.

CONCLUSION
 From the above report it is been concluded that Different events are having there
specific role that impact the society.
 There are different management strategies that support the global events'
development.
 There are different criteria for successful planning of Global event- Olympics.

REFERENCES
 Horne, J., 2017. Sports mega-events. Sport, Media and Mega-Events, p.19.
 Markle, B. R. and et.al., 2017. Global atmospheric teleconnections during
Dansgaard–Oeschger events. Nature Geoscience, 10(1), p.36.