Global Events Report: London ExCeL Exhibition Centre Event Analysis

This report provides a comprehensive analysis of global events, focusing on their positive and negative impacts, and examining the influence of macro environmental factors. It explores political, economic, social, technological, legal, and environmental factors using the PESTLE model. The report includes recommendations for improvement and solutions, specifically addressing the next Olympic event, with suggestions such as developing communication channels and implementing online advertisement strategies. A SWOT analysis is conducted for the ExCeL Exhibition Centre, identifying strengths, weaknesses, opportunities, and threats. Furthermore, the report outlines essential criteria for successful event planning, emphasizing internal and external factors. The conclusion summarizes the effective management of global events, highlighting the influence of demographic and psychographic changes, and global shifts in economic and social power on the industry. The report also includes references to academic sources supporting the analysis.

Global events

Table of Content
 Introduction
 Positive and negative impacts of the global events
 Macro environmental factors,
 Recommendations for improvements and solutions for a
specific event
 SWOT analysis tool
 Criteria that are essential for the successful planning of events
 Conclusion
 References

Introduction
Global events is International Communications agency that mainly
built to connect the people and brands by power of the live
events. Events of limited time period which have global reach
needs the public investment and also have affect on population.
London’s ExCeL Exhibition Centre is a exhibition and the
international centre in East London. This company has been
host the several international events which based on success that
saw as an Olympic Venue in year 2012.

Positive and negative impacts of the
global events
In this present time, Global
events carries more impacts
in positive and negative
manner over Macro
environment and they are
presented by considering
PESTLE Model that given
below:

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Political Factor
Merits- Olympic is necessary event in which different countries
participate and this may possible because of some
circumstances where relations can get improvise. It positively
impact on foreign exchange of both nations.
Demerits- If global event such as the Olympics has somewhere
sponsored a specific country's political party, then it may be
possible to create problems such as racism, and so on.

Macro environmental factors
Macro environment is condition that exists in an economy as
whole rather than in specific region. The macro environmental
factors impact on business from outside of an organisation and
these impact on the global event sector.

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There are some macro environmental factors and their influence
given below:
 Political
 Economical
 Social
 Technological
 Legal
 Environmental

Recommendations for improvements
and solutions for a specific event
There are some recommendations given below for improvement
and solutions for Next Olympic event:
 Develop communication channel
 Online Advertisement
 Risk management

SWOT analysis tool
SWOT analysis tool is mainly
conducted to identify the
strengths and weaknesses of
company. Through this,
company can able to develop
effective strategies. Under this,
ExCeL Exhibition Centre will
conduct the Next Olympic and
for this it will conduct SWOT
analysis.

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Strengths
 There is experienced employees
and the planned managerial
operations.
 Management of ExCeL Exhibition
Centre motivates employees so
that they can given their better
performance in conducting an
event.
Weaknesses
 Obsolete technology and insufficient
funds.
 Lack of training provided to new
employees.
Opportunities
 ExCeL Exhibition Centre can
take choose potential attendees
as well as sponsors which will
aids in enhancing their
participation in an event.
 It can adopt the highly advanced
technology in its business.
Threats
 Lack availability of raw material.
 High competition.

Criteria that are essential for the
successful planning of events
An event impact from the internal and external environment. It is
necessary for management to focus on these environment and
also work on reduce that impact. For planning an event in
successful manner, there are some criteria requires to fulfilled
by company

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Criteria for London ExCeL Exhibition Centre given below:
Internal factors- Under this, before executing event, there is a
need to business to analyse weaknesses so that objectives of
business can be attained in an effective manner. Some
specific criteria are given below for successful planning of
events:
 Financial requirement
 Safety