Strategic Role of ExCeL London Venue and Hospitality Provider Analysis

This briefing document analyzes the strategic roles of ExCeL London as an event venue and its hospitality provider, focusing on delivering successful events. The report begins with a brief overview of ExCeL London, then explores the strategic roles of venue management, including communication, maintaining client relationships, and operational strategies. It also examines the importance of sustainability practices within the hospitality sector, emphasizing corporate social responsibility and investment in environmental technology. The document identifies good practices between ExCeL and its hospitality provider, highlighting the creation of sustainable events and the integration of sustainable development principles. The conclusion summarizes the key findings, emphasizing the significance of strategic roles in managing venue events and hospitality services. The report highlights the importance of communication, client relationships, and operational strategies in event management, as well as the significance of sustainability within the hospitality industry.

BRIEF DOCUMENT

Table of contents
Briefing document plan-..................................................................................................................4
Strategic roles of venue event.................................................................................................4
Good practices that must present between ExCel and its hospitality provider......................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

Briefing document plan-
The present report is based on strategic role of event venue in delivering the event. Nike
is taking steps to consider the opportunities to host the daytime event at Excel London.
Therefore, main aim of report is to promote new catering techniques by the hospitality provider,
ExCel London hospitality. Hence, the main aim of report is to aware customer with catering
services and techniques used to gain potential advancement in venue industry.
Strategic roles of venue event.
Strategy is termed out as framework that assist to use in making decision and to set up the
actions and by ensuring everything that leads to well-designed event strategy (Ahuja, Bansal and
Vaculin, 2020). Strategic event planning takes time and effort that assist to organize the event
efficiently and within a budget. Additionally, event management is the process of the business
management and organizational skills that looks over the envision, plan and execute social and
business events. Therefore, strategic role of venue management termed out as-:
Communication- In terms to successfully place venue event management activities, the
communication plays the crucial role to set up and organise event successfully. There are
different event members who are allotted varied task to work effectively they must have effective
coordination skills. Thus, communication is the two-way process and this must be effective to set
up venue event in successful manner (Patton, Newman and Bruckhaus, 2020). Therefore,
communication is one of the crucial aspect of being an effective event planner. In order to get the
successful within the event management is termed out as the multifaceted function, as this allows
to communicate with people in the team as there are number of pieces to puzzle at time to pulling
off an impeccable event.
Maintaining and developing client relationship- Venue event manager has to oversee the daily
operational activities so there is high need to develop close working relation among client and
organizer. In order to successfully build out the event this is crucial to be transparent with client
so that whole things can be undertaken effectively (Neugebauer, Bolz and Traverso, 2020).
Henceforth, this can be stated that the developing relationships with clients can be defined as
smart move from a marketing standpoint, that also helps to anticipate client needs and perform
ongoing adjustments as this can leads to improve the business over time. In addition to this, it

can be stated that Client relationship management is the collective of strategies, processes, and
systems that aids to organise venue event successfully.
Operational strategies- In order to set up the event successfully, the wide range of operational
activities must be understanding so that needs of customers and event both can be fulfilled.
Therefore, this can be stated that integration of operational decisions and approaches are of great
significance that aids to make successful business strategies depend to a large extent on decisions
that can be made on operational levels. Venue management termed out as make integration and
coordination among the various operation of event and the corresponding events (Ferranti,
Andres and Quinn, 2020). Venue operational managers assist the organiser of event, host cities
and organised communities in terms to deliver the successful event.
Good practices that must present between ExCel and its hospitality provider.
In order to manage the strategic working within hospitality and event venues the
sustainability is termed out as effective area of practice that assist to streamlines operational
activities. Hence, sustainability termed out as significant issue that is currently facing by the
world. Therefore, hospitality sector has faced dramatic environmental impact and this also
impacts the working of enterprise in huge context (Liberato, Costa and Ribeiro, 2020). Thus,
hospitality industry must make their contribution in Corporate Social Responsibility so that
brand image of entity can be sustained. With help of having the sustainable business practices
can lead to enhance reputation and brand image. In terms to undertake sustainable practices, the
hospitality providers must make investment in environment technology that can leads to have
direct positive impact on guest experience. Therefore, this can be stated that sustainability means
that natural ecosystems can continue to support life and provide resources in order to meet out
the needs of the present and future generations. In addition to this, the hotel sector puts increased
pressure on the environment and is demanding on the natural resources.
In this, it can be stated that Creation of the sustainable events can be defined as one of key to
being a responsible event planner. Therefore, there are number of variety of ideas that can
implement to go green and jump on the sustainable event trend. In addition to this, the process of
managing sustainable development issues with help of an event organiser in order to undertake
the designing and organising their events (Liberato, Costa and Ribeiro, 2020). Therefore, the
organisation follows sustainable development principles in order to accomplish the strategic
goals that can aids to serve the economic, environmental and social interests of organisers and

interested parties such as participants and host communities. Sustainability in event management
helps to incorporates socially and environmentally in order to take responsible decision making
in terms to undertake the planning, organisation and implementation and participation within an
event. This is inclusive of the sustainable development principles and practices at the all levels of
event organisation that aims to ensure that an event is hosted responsibly.
CONCLUSION
Hereby, this can be stated that strategic role plays the crucial role in managing and
maintaining venue event and hospitality services in the streamlined manner. Thus, Nike are
considering the opportunity that aids to host a daytime event at ExCeL London, with catering
supplied by their hospitality provider, ExCeL London Hospitality. Furthermore, report has
covered strategic roles of venue events with focussing over tools as communication and to
maintaining client relationship. Also, study has covered the sustainability area practices in the
strategic management of the hospitality services and event venues.

REFERENCES
Book & Journal
Ahuja, K., Bansal, H.. and Vaculin, R., 2020. Regulating environmental conditions within an
event venue. U.S. Patent 10,563,880.
Patton, D., Newman, J.J. and Bruckhaus, T., 2020. Detecting and validating planned event
information. U.S. Patent 10,575,162.
Neugebauer, S., Bolz, M. and Traverso, M., 2020. How sustainable are sustainability
conferences?–Comprehensive Life Cycle Assessment of an international conference series
in Europe. Journal of Cleaner Production. 242. p.118516.
Ferranti, E., Andres, L. and Quinn, A., 2020. Operational Challenges and Mega Sporting Events
Legacy: The Case of BRT Systems in the Global South. Sustainability, 12(4), p.1609.
Liberato, D., Costa, E. and Ribeiro, J., 2020. The role of events and music festivals in urban
tourism: Case Study. In Advances in Tourism, Technology and Smart Systems (pp. 537-
549). Springer, Singapore.