Elevator Pitch & Business Plan: Excellence Aesthetic Clinic Ireland

This document presents the initial stage of a business plan, focusing on the elevator pitch for "Excellence Aesthetic Clinic," an aesthetic clinic in Ireland. It details the company's description, emphasizing its commitment to providing various health and skincare services to enhance overall health. The plan includes a SWOT analysis, identifying strengths like diverse product offerings and weaknesses such as market competition. Opportunities for online marketing and business expansion are highlighted, alongside threats from marketplace competition. The marketing/sales strategy focuses on value, performance, minimum pricing, and strategic networking. It also touches on staffing and operations plans and the importance of financial projections for long-term financial stability.

BUSINESS PLANNING

PART 1: ELEVATOR PITCH
An elevator pitch is an appropriate, compelling speech used to pique public's curiosity in
what your company does. It can also be used to generate interest in a project, an idea, or a
product. An effective elevator pitch will last little more than a 20 to 30 second elevator ride,
thus the term.
Company Description
The new business plan is about an Aesthetic Clinic in Ireland, and the major aim of this
new business plan is to provide various types of services to consumers and patients in order
to treat their problems. Most individuals are concerned about their health at this time, and
they are looking want to see a doctor and taking care of the people & health. “Excellence
Aesthetic Clinic” is mainly focus on their products and services so that clinic owner can
improve their involvement with the customers and the clinic's principal goal is to give various
sorts of health & skin care services to its clients so that patients as well as other clients can
successfully enhance their overall health.

SWOT Analysis
Strengths Weaknesses
 The main strengths the clinic is proving variety of
products and services related with heath and skin
care.
 The main focus area of the clinic is providing
organic and natural products which can useful to
improve the health of the customers.
 The main weakness of the company is market
environment of the company because people are
easily switching their brand.
Opportunities Threats
 The main opportunity of the Excellence Aesthetic
Clinic is target the various customers and provide
their products via online marketing methods.
 Aesthetic Clinic contains the option to expand
their business in another location of Ireland to
target the more customers.
 The main threat for the Excellence Aesthetic
Clinic is more competition at the whole
marketplace.

Marketing/Sales Strategy
• Excellence Aesthetic Clinic maintains a broad product line & offers a
broad array of goods. The organization's main goal is to provide the
value and performance of its products to a rising audience.
• To target customers for this new plan, Excellence Aesthetic Clinic prefers
a minimum pricing method, because they used a price penetration
strategy to penetrate into new areas.
• Excellence Aesthetic Clinic clears space in the neighboring market to
expand their stores and outlets, making it easier for clients to obtain
their products.
• To attract local inhabitants, organizations use print media, notably
newspapers and posters.
• Excellence Aesthetic Clinic engages in strategic high-level networking.

Staffing and Operations
 In this segment, staffing plan and operations plan are used which can
helpful to enhance the participation of the employees so that they can
effectively maintain the operational activities of the organization.
 Financial Projections
Financial projections are useful for estimating the business's long term
financial activities, profitability, and activities. Excellence Aesthetic Clinic
is about to prepare financial estimates, and the owners of the company
must pay attention to certain operations, such as The financial plan, the
emphasis on feed forward control mechanisms, Financial plans might
include things like problem prediction, long-term strategy planning, and
cash forecasting.

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