Exchange Bank of Canada: Business Expansion, EBM, and Sustainability

This report examines the business expansion strategies of Exchange Bank of Canada, focusing on its approach to Ecosystem Based Management (EBM) and sustainability. The analysis covers organizational readiness, legal compliance, and the bank's adaptation to the socio-economic and ecological aspects of global markets. The report highlights the importance of stakeholder engagement, including consumers, governing bodies, and local businesses, in the expansion process. It also discusses the sustainability policies the bank can implement, such as introducing user-friendly currency exchange methods and energy-efficient practices. The report emphasizes the need for fair business practices, risk management, and adherence to human rights laws. Recommendations are provided to enhance the bank's efficiency and ensure long-term sustainability in its global operations. The report provides a comprehensive overview of the bank's strategies for business expansion and its commitment to environmental and social responsibility.

Running head: BUSINESS RESPONSIBILITY AND SUSTAINABILITY
Business Responsibility and Sustainability
Name of Student
Name of University
Author Note

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In order to monitor organizational growth, every organization needs to take up strategies
that ensure organizational change. It can be monitored that the process of expanding a business is
helpful in bringing new opportunities to the organization. However, it can easily be understood
that the process is not devoid of perils and inefficient strategies can bring serious trouble in the
process. Moreover, it is also to be mentioned that the process of physical expansion of an
organization also requires effective policies to support the organizational sustenance. The present
report will focus on the expansion process taken up by Exchange Bank of Canada. Moreover, the
Ecosystem Based Management (EBM) policies that the organization has taken up in order to
support the sustainability policies. It has been monitored that the Exchange Bank of Canada has
aimed at physical expansion of their business. Hence, the process of physical expansion of the
bank and its strategies to support the EBM is to be analyzed.
It is to be mentioned that in order to expand to a new market an organization needs to
take up several steps. One of the most important aspects of organizational change is ensuring
organizational readiness. It has been noticed that in order to expand to a new market, the
organization needs to understand the cultural difference of the two demographics. This is
considered as one of the most important aspect of business expansion (Gregory et al., 2013).
Hence, it can be said that in order to support the expansion process and maintain organizational
sustainability, the organization needs to comply with the requirement of the local market.
Moreover, the organization needs to understand the various cultural aspects of the new market.
In the context of the Exchange Bank of Canada, it can be said that the bank has taken up
successful measures in order to ensue organizational readiness.
Another important aspect of the expansion process is to ensure the legal readiness of the
organization. It is to be monitored that the governmental rules and regulations differ from one

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country to another. Many a times it has been noticed that the organizations that fail to comply
with the legal rules and regulations as well as taxation policies, also fail to achieve organizational
sustenance. The Exchange Bank of Canada has taken up effective strategies and planning to
ensure legal readiness of the organization.
Ecosystem Based Management is one of the most important aspects of organizational
sustenance and expansion. In the context of the Exchange Bank of Canada it can be sad that the
organization primarily deals in the exchange of foreign currencies. Hence, it can easily be
understandable that the primary concern of the organization was to be aware of the economic
aspects of the new country to which it is going to expand (García-Holgado, García-Peñalvo &
Rodríguez-Conde, 2015). Moreover, it can also be understood that the Exchange Bank of Canada
has successfully complied with the social rules and practices of the targeted market. In order to
ensure the global expansion of the organization, Exchange Bank of Canada however needed to
consider the socio-economic considerations. It is also to be monitored that the economic changes
of a market is capable of influencing the operations of banking sector to a great extent. Changes
in the economic and financial condition of a country can directly affect the expansion process of
a bank.
In the context of Exchange Bank of Canada it can be said that the primary stakeholders
are human beings. Hence, in order to maintain organizational and ecological sustenance, the
bank should provide primary importance to the demand of the consumers. In this regard, it can
be said that in order to bring effective change and support the process of global expansion, the
Exchange Bank of Canada has come up with policies that are flexible enough to address the
needs of the new market (Piekkari, Welch & Welch, 2014). In addition to this, it is also to be

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understood that the economic conditions of the country has direct and high influence on the
buying capability of the consumers. This in turn will affect the functioning of the organization.
As it has been monitored that the Exchange Bank of Canada deals in the exchange of
foreign currencies and international payments. Hence, it can be understood that the organization
needs to monitor the ecological aspects as well. To explain it furthermore, it can be said that the
organization is responsible for monitoring ecological aspects of business expansion and
sustainability policies (Schaper et al., 2014). It can be monitored that in order to deal in a global
market, the Exchange Bank of Canada needs to be dependent on various aspects such as
condition of the global market, demographical position of the country and the climate of the new
market. In this regard, it is to be mentioned that the buying and consuming capability of the
consumer are highly dependent on these factors. Hence, it is to be mentioned that the ecological
aspects of the new market lay significant role in the expansion process.
It has to be mentioned that in order to expand to a global market, Exchange Bank of
Canada needs to understand and address the demands of the stakeholders of the organization. In
this regard, it is to be mentioned that the major stakeholders of the organization are the
consumers, governing bodies of the country and the local businesses (Kaynak & Baker, 2013).
Hence, it can easily be understood that the stakeholders play important roles in the expansion
process. The potential consumers of the bank are the individual customers and the institutions
that will look forward to international currency exchange and international payment. Hence, the
process expansion has been highly dependent of the on the stakeholders and the market demands.
In the context of business expansion it can be understood that an organization needs to
take up activities that support the process as well as ensure sustainability. In this regard it can be

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said that the Exchange Bank of Canada needs to primary focus on the customers as well as the
stakeholders as the important components of the business ecosystem. It has been acknowledged
that the operations of an organization cannot be perceived as any individual act. Moreover,
theories have also pointed out that no organization is to be regarded as a single entity (Tolmay,
2017). It is to be considered as a part and component of a business ecosystem. In this regard it is
also to be mentioned that the suppliers, competitors as well as the producers are also part of this
ecosystem. Hence, it can be said Exchange Bank of Canada needs to focus on the business
ecosystem and the components of it. The primary step of complying with the business ecosystem
is to address the demand of the new market. Another important aspect of ecosystem processes is
to accessing the competitive environment (Prokhorova et al., 2016). In addition to this, the
organization needs to take up collaborative approach in order to understand the new market. The
organization needs to comply with the social and environmental rules.
In order to expand to a new market the organization needs to adopt certain policies that
are helpful in maintaining the ecological and integrity as well as monitor the overall wellbeing of
their consumers (Wang, Huang & Shou, 2015). In this regard, it is to be mentioned that the
sustainability policies that the Exchange Bank of Canada needs to take up primarily deals with
providing the stakeholders with the better facilities. The sustainability policy that the
organization can take up are as follows:
For an industry that deals with the financial activities, the primary and most important
sustainability policy that can be taken up is coming up with better offers and policies. In the
context of Exchange Bank of Canada, it can be said that the organization can introduce easy and
hassle free methods of currency exchange. Moreover, it has also been noticed that the
organization needs to take up policies that are suitable for the global market. It has been noticed

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that the Exchange Bank of Canada specializes in selling foreign bank drafts (Schwartz, 2017).
Hence, coming up new policies have been helpful in grabbing the attention of the customers
towards the service. It has been noticed that often business organizations as well as governmental
institutions need to buy foreign drafts in order to maintain business to a foreign entity or
institution. Hence, better and user-friendly policies, that the Exchange Bank of Canada has
introduced, have encouraged them to take up more such activities.
The primary step of maintaining organizational sustainability as well as ensure an
effective business expansion, is accessing the demands of the foreign market. While expanding
to a global market, the organization needs to make changes according to the demand of the
market (Schwartz, 2017). Moreover, it can be understood that the nature consumer behavior and
buying capability changes along with the changing demography and economy. Hence, the
Exchange Bank of Canada has taken up flexible strategies that will be helpful for the global
market.
Another important aspect of global expansion is ensuring ecological sustenance. In the
context of Exchange Bank of Canada it can be said that the banking activities and organizational
operations are causing few environmental pollutions. It is easily understandable that any
industrial activity is subjected to environmental pollutions (Carroll, 2015). Hence, in order to
ensure organizational sustenance, Exchange Bank of Canada needs to take up strategies to
support environmental stability. The possible policies that can be taken up by the organization
hence can be discussed. The Exchange Bank of Canada can take up programs to be energy
efficiency. It has been monitored that in order to expand to a global market, the Exchange Bank
of Canada needs to take up expansion process. In order to support the entire process, the
organization needs to take up construction activities (Ni & Van Wart, 2015). It can be said that

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the construction activities can affect the surrounding environment to an extent. In order to
overcome this issue, the Exchange Bank of Canada can take up tree plantation and energy saving
program.
Another important CSR activity that can be taken up by the bank is day light saving program
(Servaes & Tamayo, 2013). As many of the countries face severe problems regarding the
shortage of electricity. Hence, taking up the daylight saving program will help n maintaining
environmental sustenance.
Another important CSR activity that the organization can take up in order to support the
sustenance policies is to ensure fair business practices. The primary step of ensuring fair business
practice is to include risk management. It can be said that during the process of expansion, the
construction activities can have potential risks (Grayson & Hodges, 2017). Hence, a well-
structured risk management activity will be helpful for the maintenance of sustenance.
Another important aspect of supporting the process of physical expansion of the organization
is to abide by the laws regarding human rights. In this context it is to be mentioned that the labor
and wage laws tend to differ from one country to another (Carroll, 2015). Hence, the Exchange
Bank of Canada needs to be aware of the changing rules and regulations as well. However, it can
be understood that the bank has taken up effective measures to comply with the laws of the host
country.
Based upon the analysis of the necessary strategies and practices that has to been taken up by
Exchange Bank of Canada, following recommendations can be made. It is expected that he
following strategies will ensure more efficiency of the organization. Exchange Bank of Canada
needs to have detailed knowledge about the laws and regulations of the host countries. The

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services that the bank offers are to be modified based upon the demand and economic situation
of the host country. CSR policies and environmental sustenance need special attention.
To conclude, it can be said that the Exchange Bank of Canada has taken up effective and
efficient strategies in order to support their expansion process. As it can be understood that one
of the significant aspect of global expansion is complying with the organizational as well as
environmental sustenance, detailed planning is required to address the possible issues. An
effective understanding of the social and environmental laws of the host country is required. To
maintain the ecological sustenance, the Exchange Bank of Canada has successfully emploed
better strategies to support the EBM framework.

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