BCO6185: Mobile App Analysis for Coles Supermarket Case Study

This case study examines the Coles Supermarket mobile application, a key component of the company's 'Celebrate Specials' campaign. The analysis explores the app's benefits, such as improved brand image and enhanced customer purchasing experiences. It also addresses reported limitations, including application hanging issues. Furthermore, the case study highlights the integration of Flybuys travel services within the app, expanding its utility. The conclusion emphasizes the role of mobile applications in driving revenue growth for businesses. The document includes references to relevant academic research on mobile app development, customer engagement, and related technologies. This assignment provides a comprehensive overview of the Coles app's impact within the context of executive and mobile computing.

Mobile and Executive
Computing

Introduction
• Mobile phones are ruling the current market in the world.
Mobile phones have become an integral part of the human
beings.

Coles Super Market
• The Coles Supermarket is one of the largest retail market
company in the Australia. It was founded in 1914 in
Melbourne by George Coles.

Coles App
• The CEO of the company has provided with various
features in the app is a part of the Celebrate Specials
campaign.

Benefits
• The brand image of the company has improved in the
market. The customers are enjoying their purchasing
process form the application

Contd..

Limitations
• There are some limitations of the mobile app reported by
the customers of the company. As mentioned by Mukhtar
(2014), the customers have reported about the hanging
problem of the application in mobile.

Opportunity
• The company have started the Flybuys travel services for
the tourists to travel all over the world. This information is
also provided in the application.

Conclusion
• It can be concluded that the mobile applications have
helped business organisation in increasing the revenue of
the company in the market.

References
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In PACIS(p. 127).
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consumption among socioeconomically disadvantaged women: a pilot study. Health promotion journal of Australia, 25(2), pp.79-82.
• Flora, H.K., Wang, X. and Chande, S.V., 2014. An investigation into mobile application development processes: Challenges and best
practices. International Journal of Modern Education and Computer Science, 6(6), p.1.
• Giles, A.K., Kraft, S. and Henderson, R., 2017. MOBI: An Interprofessional Mobile Application for Teaching Use of Ambulatory Assistive
Devices. American Journal of Occupational Therapy, 71(4_Supplement_1), pp.7111510176p1-7111510176p1.
• Hoehle, H. and Venkatesh, V., 2015. Mobile Application Usability: Conceptualization and Instrument Development. Mis Quarterly, 39(2).
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Review, 41(2), pp.272-295.
• Kumar, N.A., Krishna, K.H. and Manjula, R., 2016. Challenges and Best Practices in Mobile Application Development. Imperial Journal of
Interdisciplinary Research, 2(12).
• Mukhtar, S., 2014. Applications and technologies associated with web-based geographical Information systems.
• Pearson, G., 2017. Further challenges for Australian consumer law. In Consumer Law and Socioeconomic Development (pp. 287-305).
Springer, Cham.
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challenges, examples, lessons learned. In International Conference on Web Information Systems and Technologies (pp. 509-518).
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