Business Communication: Effective Communication in Business

This assignment presents a discussion forum post analyzing the characteristics of effective business communication. The student explores the importance of communication, both verbal and non-verbal, in achieving business success, including establishing relationships, sales, and problem-solving. The post critiques a peer's business proposal, highlighting its strengths in understanding the client's needs, objectives, and strategies, and emphasizing the importance of a clear and concise executive summary. The discussion also covers the significance of visual aids like images, graphs, and tables in business proposals and key sales parameters. The student identifies the importance of an effective executive summary, sales parameters, and market segmentation based on demographics, culture, and competitors. The student concludes by reflecting on how these insights can be applied to create impactful business proposals, ultimately contributing to the growth and success of a business.

Running Head: BUSINESS COMMUNICATION
Business Communication
Name of the Student:
Name of the University:
Author Note:

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Executive Summary
The study gives a clear idea about the effective communication system in the market. In the study,
the characteristic of effective business communication is put forward. The study also provides the
critique of a peer post. This gives a clear idea about the effectiveness of the business proposal in the
growth and expansion of the company. In the study, there is a structure which is being given to
create an effective business proposal and importance of the image, graphs and tables in it. Lastly,
the study provides a summary of what the readers learnt from the discussion. It helps the readers to
understand pros and cons of the discussion in the study.

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Characteristics of Exemplary Business Communication
Business success is dependent on the successful communication. The communication can be
verbal or non-verbal. Good communication is vital to establish a good relation; effective selling;
problem solving; negotiation and presentation delivery of manager and sales person (Habibi,
Laroche & Richard, 2014). The characteristics which every successful business possess are: ability
to learn from others; willingness to practice communication skills; proactive participation; staying
focused and listening rather than hearing. Good communication skills are considered as an asset to
the business which each and every leader, salesperson or manger should look forward to (Terry &
Osborne, 2015).
According to Moshiri and Cardon (2014), external communication is that part of the
communication which leaves the office premises as in this type communication is done mainly with
the customers. So, the external communication should be given importance as with the help of this
communication customers are made aware of the product and services provided by the company.
The end users can be customers, partners, vendors and prospects. This is important for the growth
of the business in the market. The external communication should be given importance as it is the
only way to communicate with the users of the product or service. If proper channels are not used
by the company there will be decrease in the sale figure which will affect the organization to a large
extent.
For example: Suppose a company is providing services which is beneficial for the
customers or end users. If proper communication through proper channel is not done then the
consumers won’t be aware of the services to prevail in the market which will decrease the sale of
service in the market. So, to sale their services to the consumers’ proper and effective
communication channel should be used and adopted by the organization to sustain in the market
and earn profit in the long-run.

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Critique of a Peer Post
Critique of a peer post helps to understand the value of the business proposal along with the
communication. The business proposal which has been taken is comprehensive in nature. The post
talks about the business proposal, why it is important to uplift the business in the market and what
are the characteristics of an effective business proposal (Hittmár, Varmus & Lendel, 2014).
In the post, it can be seen that the author mainly focus on the knowledge about the needs of
the audience. The proposal provides a clear idea about the client’s business environment along with
that the client’s main objectives and strategies (Patton, 2014). According to the author many of
them fail to provide an effective and constructive business proposal. The business proposal are
made just to provide solution to the client and if a company fails to do so then surviving in the
market will be in danger. The proposal provides a clear idea regarding culture, demographics as
well as who are the potential competitors.
In the post the author, also pointed out that the business proposal should be clear and brief
in nature. The main focus should be given to the executive summary as that helps to get the
overview of the proposal (Van Belle & Dawson, 2013). The executive summary also helps in the
decision making process and guide them in a positive direction (Hair Jr. et al., 2015). This can only
be happen if the executive summary is well structured. The author also mention the four question
that need to be address properly in a proposal regarding the sale of the product or service. The four
question help to provide a clear idea regarding the sales strategy.
All the plausible characteristics have been identify correctly and concisely, there is no
missing component which is required to be addressed. The examples helps to understand the theory
in a better way. In one example, the author talk about demographics, competitors as well as culture
which should have explained properly in detailed manner so that readers can understand properly
and clearly.

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Summary of Learning
From the discussion, it can be viewed that business proposal is essential along with the
executive summary as it summarises the business proposal wholly. The discussion, helps to
understand the importance of the image, table and graphs in the business proposal. It also helps to
understand the importance of parameters that need to be covered for the sales so that all the
information can be provided to the consumers or end users (De Weerdt, Schupp, Vanderloock &
Baesens, 2013).
The three key points which can be learned from the discussion are: effective executive
summary, sales parameters gives clear idea about the intention of the organization and importance
to segregate the market in terms of demographics, culture and competitors (Lam & Harker, 2015).
The key points which have been learned from the discussion can be implemented in developing the
business proposal in the near future. The points will help to write or create an effective and
important business proposal for the client, so that they can create an impact in the market and can
earn more and more profit in the future.
Suppose, a company is being establish which helps the small business along with medium
and big business, who provides support by creating business proposal as well as assistance to them.
The discussion will help the company to establish a rapport in the market for providing efficient
and to the point business plan. This will help the company to establish their presence in the market.
It will also help the company to grow and provide assistance to the client. As the business proposal
will provide complete overview of the market along with the target audience.
So, it can be said that the discussion will automatically help the reader to understand the
essential parameters which need to be taken care of by the business firm. This will help them to
grab a huge market share which will help them to grow and survive in the market in the long run
(Orantes-Jimenez, Zavala-Galindo & Vazquez-Alvarez, 2015).

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References
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Terry, B. D., & Osborne, E. (2015). Fundamental Dimensions and Essential Elements of
Exemplary Local Extension Units. Journal of Agricultural Education, 56(2), 43-63.
Retrieved from: https://eric.ed.gov/?id=EJ1122770
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